Junkyard Find: 2004 Suzuki Verona

Murilee Martin
by Murilee Martin
junkyard find 2004 suzuki verona

What American car buyers in 2004 really needed was a lengthened Daewoo Leganza with Giorgetto Giugiaro styling, a transverse-mounted straight-six engine, and Suzuki badging … or so GM Daewoo Auto & Technology believed. Not so surprisingly, American car buyers weren’t so excited about the Verona, and these things are now nearly as rare as the similarly puzzling Isuzu Oasis.

Here’s one that I spotted in a San Francisco Bay Area self-service yard.

Why would anyone have bought this car instead of a Camry or Taurus? Lots of standard features for cheap and a generous warranty! On the downside, Verona buyers got supersonic depreciation and an edge-case marque.

Fitting a straight-six sideways in a front-wheel-drive car requires narrow cylinder bores and promises squished fingers for future mechanics. This one made just 155 horsepower, two fewer than the new Camry’s four-cylinder produced in 2004.

It does have S. H. Han’s OK, though.

Cassette and CD! Verona sales were even lower than GM/Daewoo/Suzuki had expected, and the model got the axe after the 2006 model year.

The “6-CYLINDER” animated billboard in this ad is pretty neat.

This Texan dealership wanted Verona shoppers to know that Suzuki was the fastest-growing car company in America.

South Korean-market car ads tend to go Full Macho or Extreme Schmaltz. This one for the KDM version of the Verona takes the latter approach.

Here’s the macho version.

[Images: © 2016 Murille Martin/The Truth About Cars]





Comments
Join the conversation
2 of 73 comments
  • Analoggrotto It's getting awful hard to tell these Mercedes apart from one another.
  • Analoggrotto Ah the Fisher Price car for the uncoolest of uncool dad-bods.
  • FreedMike If it were a GLI, it’d be a decent project car. But at the end of the day you have a base Jetta, and those weren’t all that great. Speaking of project VWs - when I was living at my old house a few years ago, one of my neighbors had an OG 1983 GTI sitting on his lawn. Lord, did I want to take that car home.
  • Dukeisduke "Gouging" - lol. California's gas prices are driven by a combination of the highest state gasoline tax in the US (66.98 cents per gallon) and the CARB-mandated California-only boutique fuel blends.
  • Astigmatism Honestly I'm surprised it's not higher. My parents bought two garage spots in Boston for $250k in the 1980s. When I worked in midtown a decade ago, garage spots near my building rented for $500 a month, which would support a $125k mortgage.Places get expensive when lots of people want to live there.
Next