Automotive News is reporting the Insurance Institute for Highway Safety will rate versions of Ford’s F-150 pickup with dramatically different safety ratings after re-testing versions of the pickup, which is a highly unusual move for the safety nonprofit.
The SuperCrew cab version of the F-150 earned the highest marks from the IIHS in its small overlap crash test, earning a Top Safety Pick rating. The re-tested SuperCab registers only a “marginal” rating in the same crash.
The difference, according to Automotive News, are tubular frames called “wheel blockers” installed on the SuperCrew, but missing from the SuperCab and Regular Cab models.
Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.
The next time you visit a Chevrolet or GMC showroom to check out a full-size or mid-size pickup, you may find the truck’s curb weight to be heavier than once advertised. That’s because General Motors has decided it will no longer remove items to make payload.
Obama! Socialism! Taxes! Jesus! Faith! Guns! Now that you’re paying attention, it’s time for our regularly scheduled programming. A Detroit News article claims that NHTSA is denying any interference on the part of the White House with respect to the Chevrolet Volt fires that resulted from government crash test procedures.
I remember looking at the then brand new Ford Five Hundred and thinking to myself, “This would make one heck of a Volvo.”
Like the Volvos of yore this Ford offered a squarish conservative appearance. A high seating position which Volvo’s ‘safety oriented’ customers would have appreciated. Toss in a cavernous interior that had all the potential for a near-luxury family car, or even a wagon, and this car looked more ‘Volvo’ than ‘Ford’ to me with each passing day.
We’ve been a bit critical of Honda’s advertising recently, and though I’m not a big fan of most of the latest David Puddy (OK, OK, Patrick Warburton) spots, I have to give it up for this one. I’ve wondered about the “cars with bows” ad meme for some time now, and though it was estimated that some 50,000+ vehicles were given as gifts last holiday season, I really can’t wait for the ad theme to die. We all love surprise gifts (especially expensive ones), but shouldn’t the person who will actually be driving the car have some say in what they get? I mean, I’d be grateful if someone bought me a new Lexus RX (a chief perpetrator of this ad meme) out of the blue… but mostly in the “it’s the thought that counts” way. Want to surprise someone with something expensive? Buy them jewelry or a watch. Want to buy someone a car? Make sure you really know exactly what car the giftee wants, and for goodness sake, make sure they drive it and the competition first. Surprises last a few seconds, the right car will delight for years to come.
This Cadillac ad is the latest in a series of seriously good spots for the CTS-V, which started with this “Competition” ad from last Summer. But then, as I found in a short drive, the CTS-V writes its own ad copy, 556 HP at a time. And this latest spot has one minor truth-related omission: though GM rightly claims that Magneride Magnetorheological suspension was “perfected” in the CTS-V, it actually debuted in the less ad-dollar-worthy 2002 STS. And there’s no mention of the fact that the technology was developed by Delphi, then a technically independent firm, and the technology has since been sold to Beijing West Industries. Of course, these details aren’t exactly worthy of the limited time available in a 60-second spot, but it’s the truth, dammit. “Just sayin…”
never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (< - they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – - killed.
Of course, most Americans wouldn’t bat an eye at an ad featuring death… from politics to sales, our culture is built on scaring people into buying/accepting things. But this Dutch ad for the Hyundai Veloster, which was apparently approved and then banned, would have caused a few quizzical looks in any country. Not because it features death incarnate, but because advertising the Veloster’s freaky three-door layout as a safety feature is just that absurd. This ad should never have seen the light of day for the simple reason that it’s an old-school and utterly conventional approach (by banned-ad standards, anyway) to marketing one of the few cars on the market that is willfully and unnecessarily unique, simply for the sake of being unique. Surely, in this age of appliance-like cars, conventional styling and unadventurous product planning, uniqueness is enough of a marketing hook on its own…