By on October 22, 2010

Reaction to recently-released images of the updated Dodge Journey interior has been varied, but if there’s a consensus, it’s that improvement is undeniable, but that Dodge will need to update more than the interior in order to make the Journey truly competitive. And that’s the diplomatic way of putting it. One reader even wrote in (in the spirit of International Caps Lock Day) to say

I OWN A 2009 DODGE JOURNEY AND IT IS THE BIGGEST PIECE OF CRAP I HAVE EVER OWNED DODGE SHOULD BE ASHAMED TO SELL THIS KIND OF CRAP TO HARD WORKING AMERICANS I WISH I COULD DRIVE IT RIGHT THOUGH THE SHOW ROOM.

Point taken: the Journey needs to be improved. So why is Dodge selling the (as yet unimproved) crossover as “World’s Best Vehicle(?)” Sure, they’re trying to be cleverly ironic, but doesn’t it just highlight the fact that you’d need to be cross-shopping a bare metal armored car in order to think highly of the Journey? On the other hand, we’re not exactly sure how we’d sell the benighted Journey ourselves. Hit the jump for more questionable (or not?) cross-shopping, courtesy of Dodge’s too-cool-for-reality Mad Men.

Again, Dodge can’t help but look a little silly. Sure, the M1’s interior looks crappy, but… wait a minute, they hardly show the Journey’s interior, do they?

Youtube isn’t widely known for its intelligent comments, but lines like “Dodge needs to stand behind their products not on top of them! They’re crushing their own cars that’s like a slap in the face to everybody who bought dodge neons” and “way to back over one of the best cars you ever made, dodge” seem pretty on-point. Besides, only third graders consider “Monster Truck” to be an acceptable choice in automobiles. Even fifth graders are too old for that.

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19 Comments on “How To Dodge The Journey’s “Competitive Issues”...”


  • avatar
    Educator(of teachers)Dan

    I did actually laugh at the “Armored Car” commercial when I saw it on TV a few nights ago, although my lady just gave it the old “Whiskey Tango Foxtrot” look.
     
    I like the Journey as an idea, a Swiss Army knife of sorts.  Chrysler needs to bring the execution up to par.

    • 0 avatar
      ash78

      At the moment, it is absolutely the Ford Freestyle for Chrysler. Decent enough car, but no marketing at all (until now).
       
      If it had sliding doors, I’d consider it, but right now it’s just another wagon on stilts.

  • avatar

    Desperation can breed creativity — I’ll admit the Challenger “Freedom” ad with Washington has grown on me — or it can just reek. These ads stink.

  • avatar
    Zackman

    I stated this in an earlier post on this vehicle, and I still say that the exterior needs some work. Even a window-reveal would add a touch of “perceived value” instead of the cheap-looking black window frames. Add some chrome touches, not overdoing it, just enough to instill owner pride. Trim it up a little!

    What I wouldn’t give to drive that tank!

    • 0 avatar
      Educator(of teachers)Dan

      https://www.thetruthaboutcars.com/2009/12/bob-lutz-discovers-tasteful-chrome-surrounds-on-the-doors-of-perception/?print=1
       
      Watch what you say about chrome door surrounds around here.  :P

    • 0 avatar
      ash78

      Someone needs to buck the crappy plastichrome trend, and I say “let it begin with Dodge”!
       
      For the record, I love real chrome. But fake plastichrome and plastic brushed aluminum are just cliche now.

    • 0 avatar
      Educator(of teachers)Dan

      @ash78: Yeah I’d rather have the fake wood back on the interior of cars.  In fact when I look at a newer car that doesn’t have it, I actually check to see if their is an aftermarket kit for me to do it myself.  Call me tacky but I loved the fake wood interiors of my dad’s Oldsmobiles and Chevy Caprices.

    • 0 avatar
      ash78

      @Educator(of teachers)Dan
       
      I’d be fine with interchangeable plastic/metal/wood panels in different colors. Nice little bit of added profit for the dealer, and customization for the owner.
       
      Sure, you can do this with most cars already, but those trim pieces are WAY more expensive than they need to be.

    • 0 avatar
      Zackman

      Dan:

      I didn’t discover this site ’til a few months ago! Good link, there. I realize that one has to be careful how a car is trimmed. In the case of the Journey, the plain-ness of it is a real turn-off to me. I feel it could use some highlights.

      I have an ’04 Impala that has all the charcoal trim all around and – well you know what they look like. Well, the way it is trimmed works for it, although it took me five years before I got used to the look before I bought mine.

      I think the window-reveal trim adds a touch of class, but I’m older than you, too.

      Side spear molding with a thin bright strip, such as on the LaCrosse works well, I think. Obviously, this is a highly subjective subject. I like the thin chrome surrounds in taillights and chrome door handles, too. Pillar chrome – no way in this world!

      Always appreciate you watchin’ out!

  • avatar
    mjz

    Of course the 2009 Journey was a POS, it was built during the dire Cerebus doomsday period. The new 2011 Journey is vastly improved with a class competitive new interior, Pentastar V-6, and supension upgrades. Let’s wait to see how it looks/drives before making rash judgements. 

    • 0 avatar
      tced2

      The 2009 Journey was a product of the enlightened DiamlerChrysler.  Cerebus had only been in charge for about a year or two – not enough time to make any meaningful decisions.

  • avatar
    Nick

    If it is as bad as that contributor says it is, there are going to be a lot of disappointed people around here.  I see tons of these things on the road…they are everywhere.

  • avatar
    Doc

    I might be the lone ranger on this but I think that the Journey is good looking from the outside. The current interior is not bad looking either but it looks like they cut a lot of corners. A few relatively minor changes could make this a decent vehicle.

  • avatar
    Conslaw

    The Journey doesn’t have to be a good looking vehicle.  Its competitors aren’t beauties either.  The Toyota Venza? (The Venza makes me nostalgic for the Pontiac Aztec.) What the Journey needs to be is a fundamentally sound, economical and useful vehicle that’s available for a good price.  It hasn’t been that so far.  The four-cylinder version is too underpowered, and the 6-cylinder is not economical and is too expensive.   That being said, it appears that with incentives right now on 2010 models, the price on the 4-cylinders is low enough to attract buyers who need three rows and don’t have even $20k to spend.   Of course, that’s not a good niche upon which to build a profitable car company.
    Most of the Journey’s two-and-a-half row crossover competitors aren’t selling so well either.  As a class, they are too expensive to buy, too heavy to be good on gas, and too compromised in utility. Maybe if the Journey had the powertrain from the 4-cylinder Chevrolet Equinox, it would sell a little better.
     

  • avatar
    Robert.Walter

    I’m surprised that nobody pointed out yet that Chrysler (Defense, not part of General Dynamics) also designed the interior (as well as all the rest**) of the M1 Abrams!

    ** Madonna’s (yes, that Madonna) father was the engineer who developed the gyro-stablized main-gun positioning and targeting system (allows shooting from a barrel that doesn’t move relative to the ground, or target, no matter how much the chassis of the tank is pitching, yawing, or rolling.)

  • avatar
    PeriSoft

    Ouch – YouTube’s automatic ‘somewhere in the middle’ frame selection for the top video makes it look like the guy is goose-stepping across the frame…

  • avatar
    Nick

    I love tanks…can we add tanks to TTAC?  The M1 it sure churns up a lot of smoke on startup.

  • avatar
    Patrickj

    Like the typical Saturday Night Live skit, the M1 tank commercial went on too long.

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