QOTD: After GM Pulls 'Real People' Ad, What Do You Want to See In a Car Commercial?

Steph Willems
by Steph Willems
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qotd after gm pulls real people ad what do you want to see in a car commercial

As a blizzard bears down on a still unidentified swath of eastern North America, we can all take comfort in knowing General Motors has pulled one of its annoying “Real People” commercials from rotation. Small mercies.

The ad, which stated Chevrolet was a more reliable brand than Toyota, Honda, and Ford, rankled its rivals and raised questions about the survey behind it. While GM stands behind the spot, you won’t be seeing this version of the commercial anymore.

As commercials are mostly all trash, it begs the question: what car commercial have you always wanted to see, but will likely never get the chance?

But let’s go back to that Real People spot for a moment.

Titled “Chevy Surprises Competitive Owners When It Comes To Reliability,” the ad drew on data collected from owners of 2015 model year vehicles by the Ipsos polling firm. After some prodding, GM revealed to Jalopnik that a small fraction of the survey’s recipients actually responded to Ipsos’ request, which doesn’t necessarily erase the reliability claim; however, the vehicles in GM’s ad were 2019 models. Remember the 2015 Chevrolet Malibu? Yeah, that was the previous-generation car. Same goes for the Traverse, Equinox, and Silverado, also shown in the ad.

Steph Willems
Steph Willems

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