Mercedes. Now With Grim Reaper In The Death Seat
May 28th, 2010 6:47 AM Share
Speaking of car ads, never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (
“Herr Schmitt! How often do we have to tell you: No negative advertising!!!!” It’s amazing that the Mercedes-Benz Brake Assistant System (BAS) ad [available after the jump] saw the light of day. Personally, I like it. Honestly, I’m envious of an agency that has gotten this ad through countless committees. Coming up with a good ad is easy. The hard part is having it approved.
Published May 28th, 2010 5:20 AM
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8 of 18 comments
Ooh, Death looks way too much like Ferdinand Piech. You think that was on purpose?
I'll bet the executives over at Chrysler can relate.
"Coming up with a good ad is easy. The hard part is having it approved." That's so true not just in advertising but also in design. It brings back so many memories, fortunately most of them positive.
I love the Ingmar Bergman references. It's no "De Duva," but they only had 45 seconds. http://video.google.com/videoplay?docid=3803584387889303730# It's too bad Volvo or Saab didn't come up with it instead of Mercedes. You know what I mean?