By on February 14, 2011

One of the recent advertising trends we’ve seen is the comparison of a new car with something ridiculous… like an armored car or a sofa. Now, Nissan is inverting the “shooting sofas in a barrel” approach by taking on one of the toughest comparisons imaginable: making readers decide between a Juke and a swimsuit model. Here, the Juke and a model from Sports Illustrated’s Swimsuit Edition go head-to-head in a “curb appeal” competition… up next, “headlights,” “airbags” and “ride quality.” Then, testers will strap on their crash helmets and try to determine which model “slides its rear end out” in the most satisfying manner… plus whatever other dirty double-entendres you can come up with. Just the thing to get you into that romantic Valentine’s Day mood…

Get the latest TTAC e-Newsletter!

Recommended

13 Comments on “Truth Versus Advertising: Be Careful What You Compare With...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • joeaverage: My family is full of GMs and have been for since the 80s. Why haven’t the same quality problems...
  • Mark "Bark M." Baruth: Carmageddon already was registered in LA a couple years back. Sorry.
  • SCE to AUX: Yeah, it’s pretty frustrating to people with reservations. My only point was that there is plenty...
  • pbx: You implied big oil countries,producing oil rather than just consuming oil particularly the US when you wrote...
  • raisingAnarchy: A perspective from a dumb millenial: My 50+ year old parents and their friends have all but abandoned...

New Car Research

Get a Free Dealer Quote

Staff