Category: Advertising

By on June 1, 2015

2014 Hyundai i20 WRC 1.6

How does one pronounce Hyundai’s name? Does it rhyme with “Sunday,” or with “fungi”? Google’s Android Auto on the 2015 Sonata isn’t so sure, either.

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By on May 27, 2015

Riley B. King, a blues musician who starred in a commercial launching the 2015 Toyota Corolla last year, passed away at the age of 89 last week in Las Vegas.

Wouldn’t it be terrible if that’s the way car enthusiasts looked at the world, solely through headlight shaped lenses, with things outside the automotive sphere only mattering when they interact somehow with cars?

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By on May 19, 2015

Kitsap_Transit_2004_Gillig_Low_Floor_774-a

Faced with a potential budget shortfall in the coming years, Kitsap Co., Wash.-based Kitsap Transit is eyeing liquor adverts to help with the bottom line.

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By on April 24, 2015

Renaissance Center

Once upon a time, The Wall Street Journal faced off against General Motors over editorial independence, and won.

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By on March 27, 2015

Cory Fairbanks Mazda Dealership

The Federal Trade Commission announced Thursday its results from Operation Ruse Control, a collection of investigations over deceptive dealer practices.

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By on February 25, 2015

Lincoln Dares Greater Than Cadillac In The SEO Game

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

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By on February 19, 2015

170662_Oscars_ALS_02

Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts.

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By on February 16, 2015

Focus Ad 3After I purchased my S2000 and was about to drive off the lot, my salesperson regaled me with stories about the Honda’s previous owners – an elderly couple who loved the sports car, called it their “baby,” but traded it for a Mercedes-Benz E350 Coupe because they wanted more room. None of this history was noted in their website or internet ads for the S2000, but why wasn’t it?

It turns out that most franchised dealer’s new and pre-owned vehicle ads on AutoTrader and cars.com as well as their own websites do not tell such stories because they are composed by automated services. The fun part is that dealers sometimes never proofread them, like in the example above showcasing the ultimate in Additional Dealer Markup.  Even better is when dealers try to write the ads themselves. Let’s take a look.

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By on December 16, 2014

2015-Volvo-V60-R-Design-main

Volvo may not be ready to directly sell its models to the public in the same way Tesla does, but the automaker is ready for online orders.

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By on November 11, 2014

texting-driving

Add one more reason for Greg to have missed that stop sign: He was likely addicted to texting while driving, per a study commissioned by AT&T.

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