I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… Read More >
When Chrysler touts its well-performing 8.4 inch UConnect touchscreen, somewhere Earl “Madman” Muntz smiles. When drivers use UConnect and other manufacturers’ infotainment systems to play their favorite music Muntz’s smile broadens. You see it was Muntz who started the convention of measuring video screens diagonally in the early days of television. He was also an important pioneer when it came to automotive audio systems, inventing and selling the first affordable car stereo systems. Muntz could also be attributed with selling the first modern personal luxury car, or even the first American sports car (though Crosley buffs would demur). Not only did he influence the way people entertained themselves behind the wheel and at home, perhaps more importantly he influenced the way mass consumer goods, including cars, are manufactured and marketed. Read More >
Chrysler marketeer Olivier Francois has been a master at getting enormous buzz from Chrysler’s Super Bowl commercials. Two years ago, they launched the memorable Imported From Detroit ad for the Chrysler 200, using music by Detroit area rapper Eminem. That ad was said by many to be more memorable than the 2011 200, a warmed over Sebring, every car writer’s favorite whipping boy. Chrysler has an all-new 200 that it just revealed at the Detroit auto show less than a month ago and to get the buzz going on the new car, Francois has tweeked the 200′s tagline to “American Import” and instead of hiring someone contemporary like Mr. Mathers, Chrysler’s Global Hue ad agency went old school and engaged Bob Dylan to appear in, provide music and perform the voiceover for the Chrysler 200′s new Super Bowl spot. I’m also wondering if Bob didn’t also write some of the ad copy. Read More >
Nissan North America and TBWA Worldwide, Nissan’s ad agency have agreed to a settlement with the Federal Trade Commission over the FTC’s claims that a television commercial for the Nissan Frontier misled consumers about the truck’s ability to climb hills. The 30 second ad, titled “Hill Climb”, portrayed a Frontier pushing a stranded dune buggy up a steep sand dune. In reality, the Frontier wold not be able to perform the stunt in the ad. To shoot the ad, both vehicles were towed up the hill using cables.
Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.
An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud artistically bespattered on the sides. As the camera zooms in, he looks up from the engine bay and smiles. His tousled hair, unshaven stubble, and harmonious blend of over-25-under-40 facial features comport well alongside his worn cowboy boots, perfectly soiled jeans and carefully rumpled flannel shirt. He wipes his hands with a rag, looks back at the house for just a moment, and then turns to the camera.
You’ve probably seen the video that Volvo produced with actor and martial artist Jean Claude Van Damme performing one of his famous splits, while perched on the side mirrors of two Volvo semi trucks demonstrating Volvo Trucks’ “Dynamic Steering”. The video quickly went viral in the automotive and general worlds, with millions of people seeing it in the first few days after release. Now some Swedes are wondering if the timing of the video’s release was calculated to deflect attention from layoffs at the truck maker. Right around the same time that the video was going viral, it was announced that 380 temporary workers will be laid off from Volvo’s plant in Umeå, while another 100 jobs will be lost at Volvo Powertrain in Skövde . Read More >
You may never have heard of Henry Jamison “Jam” Handy, but almost a century before TV producer Matthew Weiner conjured up the fictional persona of ad man Don Draper, Jam Handy was inventing and shaping the way Americans bought and sold consumer goods, particularly cars. Along the way, he also shaped the way we learn about the world and how we see ourselves in it.
Not following the hip-hop scene closely, I’m not really sure who Nas is, a quick search shows that he’s a successful rapper and actor. I do know who Malcolm Campbell and Viktor Frankl were. Sir Malcolm was a British racer and writer, who set and held world land and water speed records in the 1920s and 30s in cars and boats called Blue Bird, many of his own design, breaking the LSR nine different times. Campbell’s final record, set at the Bonneville Salt Flats in the Blue Bird V, made him the first human to drive a car more than 300 mph. Frankl was a psychiatrist and neurologist who founded a form of existential analysis called logotherapy. After surviving the Holocaust of European Jewry by the Nazis, with his psychic wounds still fresh in 1946 he wrote Mans Search For Meaning, which hasn’t gone out of print since its publication. As part of an ad campaign that’s something about ‘chasing your wild rabbit‘, Hennesey cognac had director Martin de Thurah cut two versions of a long form television commercial, really a short film, called The Man Who Couldn’t Slow Down, about Campbell. It’s not a commercial trying to sell a car but it’s the best commercial with a car that I’ve seen in a long time. Read More >
If you get your automotive news online you’re probably familiar with the new ad campaign for the [car brand name] [vehicle name] starring [famous comedian] in his character, [fictional newscaster], from [hit movie name], the sequel to which will be released later this year.
In a rather promotional feeling interview with Bloomberg, comedian and noted car collector Jerry Seinfeld discusses his growing relationship with Honda Motor’s Acura brand. Last year’s Super Bowl featured an ad for the upcoming revival of the NSX sports car scripted by Seinfeld himself, with a cameo from Jay Leno, riffing off of the two comics’ reputation as serious collectors. More recently Acura has become the sole sponsor of Seinfelds popular “Comedians in Cars Getting Coffee” webcasts. Jerry told the news agency that in general he’s not a fan of car advertising.
Cadillac is making a major change to its logo for the first time since 1999, rumored to be appearing for the first time next month at Pebble Beach. If Cadillac does use the Pebble Beach festivities to introduce the large RWD flagship sedan that Dan Akerson recently announced, you can expect to see it bearing the new logo for its public debut as well. The current logo is rather long in the tooth for a Cadillac emblem. It’s usually changed more frequently, 40 times since it was first used in 1906. The latest iteration will not have the laurel wreath that currently surrounds the coat of arms. Read More >
As GM starts rolling out the Chevolet Spark EV, starting in eco-friendly California and Oregon, Automotive News has a look at the marketing challenges the newest electrified car from America’s largest car company. AN raises the issue of GM’s electrification strategy, which is focused on battery electrics, not conventional hybrids, and the sui generis Chevy Volt. While hybrid sales this year are up, EV sales continue to be lukewarm which has resulted in significant price cuts on cars that run on batteries: $4,000 off the price of the Ford Focus Electric, $6,400 off the price of a Nissan Leaf, and GM itself started offering a cash rebate of $4,000 last month on 2013 Chevy Volts.
Some buyers of Ford’s gas/electric hybrids have expressed disappointment the their 2013 Ford C-Max, Fusion and Lincoln MKZ hybrids have not returned those cars’ EPA rated fuel economy. Some have even sued.