Category: Advertising

By on April 30, 2016

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The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?

A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife. Read More >

By on April 29, 2016

acura30

Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. Read More >

By on April 22, 2016

leaf

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.

A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.

There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. Read More >

By on April 9, 2016

Gaffigan Pacifica ad

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.

In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”

Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.

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By on April 4, 2016

rolling

If our comments and emails are any indication, TTAC readers are by and large very sane and sensible men who make sound choices based on reliable data.

You’re family men with minivans and bachelors who have CUVs just in case they meet the right girl on eHarmony. You’re introverts who don’t like bright colors. You’re engineers and programmers who can spot a logical flaw from ten thousand feet up.

Oh yeah, and there’s also one enormous black dude who drives an SRT-8 Jeep around Queens and can remotely kill you with his brain.

No matter which one of the above stereotypes fits you, you need to put it all aside and get out to Joshua Tree National Park this weekend to join me for a party that, in all likelihood, neither of us will be able to remember.

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By on March 31, 2016

2015 Ford Focus Electric

If you live in California and your demographics are right, your electric car dream is within reach. Yes, even you, baristas and struggling actors!

The website Leasehackr stumbled upon a killer deal for lower-income Californians (assuming they live near charging stations), and spelled out how leftover 2015 Ford Focus Electrics can be leased for essentially nothing.

If your personal life aligns with Ford’s customer incentives and California’s revamped EV rebate program, it can be done.

Read More >

By on March 30, 2016

Honda HT3 Driving Shoe (Image: Honda North America)

Where do I start?

So, Honda unveiled a shoe yesterday, and it’s the next best thing to owning and driving a 2016 Civic.

At least, that’s what we’re led to believe. The limited edition…shoe…is a collaboration between Honda (maker of 3,000 pound vehicles that can drive places and are way pricier than pants), lifestyle-oriented digital media company Thrillist and menswear company JackThreads.

Yes, it’s called the HT3 Driving Shoe, and it premiered alongside the car that inspired it at a Thrillist-hosted Los Angeles shindig. We can’t confirm rumors that rioting broke out due to shoe anticipation.

Read More >

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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By on March 29, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

It wasn’t so clean, was it?

The Federal Trade Commission filed suit against Volkswagen on March 29, claiming the automaker’s “Clean Diesel” ad campaign was a deception that tricked buyers into purchasing its supposedly eco-friendly vehicles.

By filing the complaint against Volkswagen, the FTC (which can’t levy fines) would be able to seek compensation for buyers via a federal court order.

Read More >

By on March 23, 2016

17FordF250XLT

Ford is doing so well, you’d be a damn fool to ever think of not investing in Ford, says Ford.

That, hiring a crop of cranky old people paid off for Dodge, Kentucky joins the let’s-sue-Volkswagen party, Honda gets a Hoosier boost, and ethanol continues to suck … after the break!

Read More >

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