Category: Advertising

By on May 24, 2016

Subaru Camp Out/Xena Lvr Ad Targeted at Lesbian Customers, Image: Subaru

Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.

After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.

Read More >

By on May 20, 2016

lincoln ad commercial

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. Read More >

By on May 18, 2016

2016 Dodge brochure

After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.

So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.

Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.[1]*

Seriously? Let’s look into it. Read More >

By on May 14, 2016

2016-cadillac-ct6

Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?

Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.

Well, it true. They’re here, they’re upscale, get used to it.

If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac. Read More >

By on May 14, 2016

2016 Buick Enclave

General Motors is in damage control mode following the discovery of incorrect fuel economy ratings on the window stickers of its 2016 full-size crossovers.

A “stop sale” order was issued to GM dealers on Wednesday after EPA labels on GMC Acadia, Chevrolet Traverse and Buick Enclave vehicles were shown to overstate mileage by one to two miles per gallon, Automotive News reports. Read More >

By on May 10, 2016

2016 Honda Civic Coupe

Remember when Every. Single. Car. Model. came in a two-door version?

Sure, the days of luxurious and lengthy Olds 98 two-doors and Lincoln Town Coupes are long gone, but it wasn’t long ago that coupe offerings stretched from one end of the compact car market to the other.

A buyer was once able to choose between the forgettable Ford Escort and equally forgettable but nicer-looking ZX2. You could get the bland Nissan Sentra or the slightly less bland 200SX. And so on and so forth. Read More >

By on May 9, 2016

Chevrolet Small Cars

The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip.  It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.

With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. Read More >

By on May 9, 2016

 Kodiak became Kodiaq for one day

Call it a friendly occupation.

The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.

Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled. Read More >

By on May 2, 2016

CRX with finger

TTAC commenter Piston Slap Yo Mamma has given us a great gift.

While perusing used cars on his local Craigslist site, he noticed a trend occurring in the vehicle images. Fingers. Lots of them. Obscuring license plates. Possibly, revealing more about the driver than the plate itself.

So numerous were these crooked appendages, often topped with purple or naturally yellow nails, that he felt the need to share them. So, this Tumblr page was born. Read More >

By on April 30, 2016

600

The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?

A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife. Read More >

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Staff

  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

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