Category: Advertising

By on November 30, 2015

Pirelli Tire Ladies

Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity).

According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women who’ve made a huge impact on society and culture around them.

Shot by photographer Annie Liebovitz (who also has the 2000 calendar on her résumé), the subjects gracing the new year’s edition include musician/poet Patti Smith, tennis phenom Serena Williams, and commedienne Amy Schumer, the latter two posing topless while obscuring their breasts.

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By on October 22, 2015

Volkswagen Chattanooga Tower

Volkswagen is offering up to double the average amount of incentives on some of its cars to help dealers during its diesel crisis, Bloomberg reported (via Automotive News).

Dealers, who received no-strings-attached cash from Volkswagen at the beginning of this month, are offering up to 11 percent off their cars’ stickers to help weather the storm of its diesel cheating scandal. The industry average is roughly 6.2 percent according to TrueCar. Read More >

By on October 21, 2015


Toyota unleashed Wednesday its version of Marty McFly’s dream truck based on a 2016 Toyota Tacoma for one day only. The truck added a special paint scheme and … wait, one day only? 

The trucks went on display Oct. 21 in Los Angeles, New York and Dallas before presumably bursting into flames.

At least Toyota detailed how it built the 1985-esque truck for the one day we’ll ever get to see the truck.

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By on October 19, 2015

2016 BMW 7 Series

Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.

The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.

(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)

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By on September 27, 2015

Party with Volkswagen App Connect

If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks.

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By on September 10, 2015

2017 Cadillac XT5

If you looked into the Manhattan skyline last night, you may have caught a glimpse of Cadillac’s newest crossover flying through the air like a Swiss cow airlifted out of the Alps.

That was for fashion writers to see the car’s style (and aerodynamic properties?) and to announce Cadillac’s new partnership with design firm Public School, an Austin, Texas-based studio that’s probably hopelessly cool.

The car didn’t touch the ground, no one drove it, its powertrain is still somewhat of a mystery, and here’s why (via AdAge):

Chief Marketing Officer Uwe Ellinghaus said the goal is to gain the attention of fashionistas, rather than cater to car buffs, auto journalists and other petrolheads. Because in his view, younger customers are less interested in the technical details of cars, and don’t read car magazines as often as they used to. But “they are very interested in fashion. They are very interested in design,” he said.

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By on September 9, 2015


This is a bit like a Tinker to Evans to Chance double play, but as part of a promotion for the upcoming “Star Wars: The Force Awakens” movie from Lucasfilm, folks in New York City on Friday were able to order up a free Uber ride in one of eight Dodge Chargers trimmed in Star Wars Stormtrooper white and black livery, with a few Hot Wheels stickers for good measure.

The cars, including SRT and Hellcat versions, were loaned to Uber and Mattel by FCA. The cross promotion involved four different companies: Lucasfilm, Uber, Mattel and FCA, and it was timed to coincide with “Force Friday”, a synchronized introduction of the licensed toys tied to the film, which opens just before Christmas. Read More >

By on August 24, 2015

"Both certified Toyota dealerships -- and those pending certification -- were built as part of the company's Eco-Image USA II initiative that puts an emphasis on environmental sensitivity when building new facilities or updating current facilities. For instance, under the program, panels used on the building's exterior are made up of 90 percent recycled aluminum and Toyota assists dealers with cutting edge green options, including different power sources such as solar, wind and geothermal."

At an upcoming dealer meeting in Las Vegas next month, Toyota will ask its dealers to stop advertising cars below invoice in an attempt to help keep residual values higher and keep dealers from competing in a “race to the bottom,” Automotive News is reporting.

If accepted, Toyota would join Honda in penalizing dealers who advertise cars below invoice. According to the report, after three reported violations in one year, Honda could withhold marketing money from a dealer — which could be $400 per vehicle. It’s unclear how Toyota may penalize its dealers who don’t comply with the proposed new rule.

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By on August 20, 2015


Gearing up to sell its own four-door, all-electric sedan in a couple years, Aston Martin CEO Andy Palmer told well-heeled listeners in Monterey, California that Tesla’s “Ludicrous Speed” was plain ol’ dumb, Automotive News reported.

“We don’t do Ludicrous because Ludicrous speed is stupid,” Palmer said.

(But selling a variation of a four-door Aston Martin that’s been on sale for 6 years with a 200-mile range for $200,000 to $250,000? That’s genius.) Read More >

By on August 16, 2015

Audi R8 V10

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

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  • Contributing Writers

  • Jack Baruth, United States
  • Bark M., United States
  • Chris Tonn, United States
  • Doug DeMuro, United States
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