Category: Advertising

By on December 16, 2014

2015-Volvo-V60-R-Design-main

Volvo may not be ready to directly sell its models to the public in the same way Tesla does, but the automaker is ready for online orders.

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By on November 11, 2014

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Add one more reason for Greg to have missed that stop sign: He was likely addicted to texting while driving, per a study commissioned by AT&T.

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By on November 7, 2014

Brian Saylor has managed to combine two of his passions, old trucks and Texaco memorabilia. You can see him at Detroit area car shows with his Texaco trucks,  Texaco gasoline pump and assorted Texaco merchandise, with Saylor dressed in the uniform that Texaco service station employees would have worn a couple of generations ago. Yes, Virginia, there was a time when gas station employees wore uniforms and they actually serviced your car.  They even sang songs about them. Okay, so they were advertising jingles, but I bet most Americans over the age of 50 recognize, “You can trust your car to the man who wears the star, the big bright Texaco star.”

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By on November 5, 2014

Gift Cards Woo-Hoo

Just in time for Black Friday or Black Thanksgiving (for those heathens who really want Alex from Target to scan their cheap HDTV, instead of giving him the day off by voting with their wallets), General Motors will be giving their customers a $25 gift card if they bring in their vehicles affected by the February 2014 recall by December 1.

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By on November 5, 2014

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Chevrolet may be sponsoring football club Manchester United (while also pulling out of the European market), but it doesn’t mean the footballers are interested in what their sponsors are selling.

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By on October 28, 2014

Two Bros Talking To A Sales Bro About A Car

As you all know, the TTAC Zaibatsu prides itself on not having to worry about things like upsetting brands for telling it like it is for a given product. Of course, this does sometimes mean we get blackballed by said brands for not drinking the Kool-Aid, but we have our ways around those roadblocks.

Alas, Edmunds doesn’t have those ways, resulting in a series of ads retracted after a number of dealers took issue with the content.

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By on October 16, 2014

Passport Rodeo courtesy popularmechanics.com

It ceased being fun working at American Honda around the summer of 1993. Most of our senior managers in the sales division had recently been fired. In May, the New York Times published the first story about our executives soliciting bribes from dealers. The Justice Department was snooping around our US headquarters in Torrance, CA. The year before, our geniuses in Japan had dropped the ground-breaking CRX two-seater and stuck us with the dull del Sol. Over at Acura, our Honda Division castoffs were busy trying to figure out why the tepid 5-cylinder Vigor was not selling.

We were still stuck in the Civic-Accord-Prelude-del Sol mode. “We will never build trucks,” our execs had often proudly proclaimed.  Now we found ourselves caught flat-footed as we followed the success of the Ford Explorer, Nissan Pathfinder and Toyota 4Runner SUVs. We needed a sport-ute yesterday, and it would take us a minimum of four years to develop one. We did what any self-respecting, high quality, loved-by-its-customers car company would do in this situation.

We called Isuzu. Read More >

By on June 21, 2014

GLAkart

From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why!
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By on May 3, 2014

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Earlier this week TTAC ran an insightful post by Abraham Drimmer on the history of autonomous cars that featured a promotional film about General Motors’ Futurama exhibit at the 1939 New York World’s Fair. That film was produced by the Jam Handy Organization, the Detroit based motion picture studio famous for its educational film strips and promotional films. GM executives must have liked the “ama” suffix because a few years later in the 1950s they used it to name their annual touring display of concept and show cars the “Motorama”. Just as the Futurama gave Americans a look at the highways of the future, in its day, Motorama became synonymous with cars of the future. Perhaps that’s why Chevrolet decided to use the word “Motoramic” to describe their all new 1955 models and again hired the Jam Handy studio to promote them. Read More >

By on May 2, 2014

FordCMaxHybridAdCap-626x338

The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.

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