Not following the hip-hop scene closely, I’m not really sure who Nas is, a quick search shows that he’s a successful rapper and actor. I do know who Malcolm Campbell and Viktor Frankl were. Sir Malcolm was a British racer and writer, who set and held world land and water speed records in the 1920s and 30s in cars and boats called Blue Bird, many of his own design, breaking the LSR nine different times. Campbell’s final record, set at the Bonneville Salt Flats in the Blue Bird V, made him the first human to drive a car more than 300 mph. Frankl was a psychiatrist and neurologist who founded a form of existential analysis called logotherapy. After surviving the Holocaust of European Jewry by the Nazis, with his psychic wounds still fresh in 1946 he wrote Mans Search For Meaning, which hasn’t gone out of print since its publication. As part of an ad campaign that’s something about ‘chasing your wild rabbit‘, Hennesey cognac had director Martin de Thurah cut two versions of a long form television commercial, really a short film, called The Man Who Couldn’t Slow Down, about Campbell. It’s not a commercial trying to sell a car but it’s the best commercial with a car that I’ve seen in a long time. Read More >
If you get your automotive news online you’re probably familiar with the new ad campaign for the [car brand name] [vehicle name] starring [famous comedian] in his character, [fictional newscaster], from [hit movie name], the sequel to which will be released later this year.
In a rather promotional feeling interview with Bloomberg, comedian and noted car collector Jerry Seinfeld discusses his growing relationship with Honda Motor’s Acura brand. Last year’s Super Bowl featured an ad for the upcoming revival of the NSX sports car scripted by Seinfeld himself, with a cameo from Jay Leno, riffing off of the two comics’ reputation as serious collectors. More recently Acura has become the sole sponsor of Seinfelds popular “Comedians in Cars Getting Coffee” webcasts. Jerry told the news agency that in general he’s not a fan of car advertising.
After staying on the bench for a year, General Motors is getting back into the “big game”, as unofficial Super Bowl sponsors refer to it. Tim Mahoney, Chevrolet’s chief global marketing officer issued a statement that GM has purchased commercial time for the Fed 2, 2014 Super Bowl broadcast as part of its launch of a dozen new Chevy cars and light trucks over the next year and a half. A media buyer told Advertising Age that the CBS network probably paid between $3.5 million and $3.8 million for each 30 second spot on the February broadcast of the American football championship. Read More >
Cadillac is making a major change to its logo for the first time since 1999, rumored to be appearing for the first time next month at Pebble Beach. If Cadillac does use the Pebble Beach festivities to introduce the large RWD flagship sedan that Dan Akerson recently announced, you can expect to see it bearing the new logo for its public debut as well. The current logo is rather long in the tooth for a Cadillac emblem. It’s usually changed more frequently, 40 times since it was first used in 1906. The latest iteration will not have the laurel wreath that currently surrounds the coat of arms. Read More >
As GM starts rolling out the Chevolet Spark EV, starting in eco-friendly California and Oregon, Automotive News has a look at the marketing challenges the newest electrified car from America’s largest car company. AN raises the issue of GM’s electrification strategy, which is focused on battery electrics, not conventional hybrids, and the sui generis Chevy Volt. While hybrid sales this year are up, EV sales continue to be lukewarm which has resulted in significant price cuts on cars that run on batteries: $4,000 off the price of the Ford Focus Electric, $6,400 off the price of a Nissan Leaf, and GM itself started offering a cash rebate of $4,000 last month on 2013 Chevy Volts.
When was the last time you saw a major car company do something silly in a commercial? No, not like that Lincoln ad made from Tweets curated by Jimmy Fallon, I mean something deliberately silly. There may be more recent ones but Isuzu’s “Joe Isuzu” ad campaign is the most recent one that I can think of and that was so long ago that when young people see Joe’s I-Mark ads on YouTube they must ask, “Isuzu sold cars? I thought they just sold trucks ” Read More >
Once, while I was reading prewar classic car restoration expert David Greenlees’ fine site The Old Motor, there was an article about a custom 1925 Rolls Royce Phantom with round doors, a museum piece. The article mentioned how the body was the second one fitted to that chassis as the first, a custom Hooper body, was apparently rejected by the lady who ordered it, “Mrs. Hugh Dillman of Detroit, MI.”. The name rang a bell so I looked it up on a search engine and every result on the first page said the same thing, that the Rolls had been ordered by Mrs. Dillman but for some reason she didn’t like it and never took delivery. Other than ”Mrs. Hugh Dillman of Detroit, MI.”, pretty much repeated verbatim, there wasn’t much info on Mrs. D. Digging deeper I found out why her name was familiar. Hugh Dillman was Anna Dodge’s second husband. Her first hubby was Horace Dodge, who along with his brother John founded the Dodge Brothers car company. All these automotive sites were talking about Mrs. Hugh Dillman without realizing that they were missing an important fact about the lady, perhaps of more interest to car enthusiasts than the fact that she refused delivery of a custom car.
Product placement in movies and television can be tricky. It gets hard for the viewer to suspend disbelief and get into a movie or television show when every character pulls up in a brand new model offered by a single manufacturer. I’m looking at you, producers of
the 60 minute Chevrolet commercial that runs every Monday on CBS Hawaii Five- O. I’m a cop who works a lot of overtime. The newest vehicle in my family’s personal fleet is seven years old. No new cars will be gracing my driveway any time soon.
It’s especially hard to pull off if you’re talking about a high- end product like a luxury automobile. Audi appears to be pushing the envelope this summer, with supporting roles for the Audi R8 in the new Iron Man 3 already being advertised. Judging from this commercial that appears to have first hit the web on May 6, it looks like we’ll be looking for the Audi rings to be prominently displayed on 23rd century land speeders in the new Star Trek: Into Darkness movie as well. Still, it’s a funny and well done commercial that’s definitely worth a couple minutes of your time.
Hit the jump for the video that explains exactly what the hell Original Spock (Leonard Nimoy) is singing about if your knowledge of geek trivia is wanting…
Hyundai chickened out and took down a clever ad that promotes the zero carbon emissions of its ix35 in a very convincing way: The ad shows a man who tries to commit suicide using a hose attached to the exhaust. The man fails and lives. Instead, the ad was killed. Read More >
We’re told that the “pony car” era started when the 1964 1/2 Mustang was introduced at the New York World’s Fair on April 17, 1964. Actually, the Plymouth Barracuda beat the Mustang to the market by 16 days, but the Mustang made a huge impression, which is why they’re called pony cars and not fish cars. Ford has already started with their 50th anniversary celebrations, and of course you’ll be able to buy your choice of merchandise with the golden anniversary logo, which uses a version of the font used for the Mustang’s 5.0 liter engine logo. By April 17th of next year you may be sick of hearing about Lee Iacocca’s pride and joy, but in the meantime, please enjoy 49 years of Mustang advertising.
Sweet, sweet publicity. Although I am loathe to admit it, I am a sucker for a slick ad campaign. Those catchy jingles, perfectly posed photos, and quick camera cuts work their way into my psyche and demand that I throw down my hard earned cash for something I may not need, but God how I want it! Done right, an ad campaign can have a lasting effect on me – I’m not sure if Bertel is to blame, but does anyone else remember when Volkswagen used Elvis Presley’s “Devil In Disguise” to promote their GTI? I sure do- too bad I can’t find it on you tube! So let’s talk car ads – here are some of the greatest car ads of all time:
Ad Age is reporting that Ford’s advertising agency, JWT, has fired the ad agency staffers behind a pair of offensive ads showing bound and gagged women in the back of a Ford Figo hatchback. Ford is not, however, looking to change advertising companies over the fiasco. The images were created by JWT staffers in India and then uploaded to the ad agency’s website. Such ads are often created without client approval as a way for ad designers to bolster their portfolios and were never intended to become part of Ford’s official campaign to promote the Figo.