Category: Advertising

By on February 8, 2016

Wilson Football

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that #SB50 would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

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By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

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By on January 29, 2016

LR_DEF_Celebration_Event_290116_04

The last Land Rover Defender rolled off the line Friday at the Solihull, UK facility, according to the automaker.

The wildly uncomfortable, loud and grandfather to all Land Rovers will live on, albeit in name only — the next-generation Defender is already in the works.

The final Land Rover Defenders shared two common parts with the first Series Land Rover, according to the automaker: the hood cleats and underbody support strut. Which is two parts more than I expected would have survived from the originals. Read More >

By on January 7, 2016

2017 Chevrolet Bolt EV

The eagle eyes over at AutoGuide spotted something that we wished we would have noticed Wednesday. Chevrolet’s website let slip that the Bolt’s MSRP was $37,500 before federal and state incentives. And it’s still there.

That would satisfy General Motors’ CEO Mary Barra’s claim that the Bolt would cost “around $30,000” when it goes on sale … um, late this year? Early next year? Somewhere? Read More >

By on December 28, 2015

2016 Mazda CX-3 GT (18 of 25)

Newly promoted, high-priced executives at Mazda seem to think there’s something to this crossover fad.

That, Hyundai’s landed a Benjamin Button to lead Genesis and I wish I would have known how cheap I could have purchased an F1 team … after the break.

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By on December 7, 2015

Jeep Czech Republic Moose Test Photo

Oops! Have you tried maneuvers like this? #Jeep

One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool.

A random commenter said he’d like them to take the Merc for a swim. Mercedes’ PR agency replied, “If your post gets more than 1,000 likes, you can choose whether we reverse or powerslide the car into the pool.”

Naturally, the post got nearly 2,000 likes within hours. Mercedes responded with a nicely done video of CLA Shooting Brake getting drowned by a Black Stig, promising they would hire their social media manager back if more than 1,000 people shared the video. In the end, Mercedes drew a great deal attention to their new rakish wagon and lost nothing.

Unfortunately for Jeep Czech Republic, sometimes a fail is just a fail — like a few days ago when the official Czech importer of Jeep posted the photo you see above of a Grand Cherokee getting up on two wheels.

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By on December 7, 2015

Toyota Configurator Front Pahe

We try to fact-check as much as possible during our article editing process. Such was the case this morning with Alex Dykes’ review of the newest Toyota Tacoma, and specifically the portion where he said that all manual Tacomas are paired with four-wheel drive.

There are two ways we normally check such a claim: an automaker’s media site, which provides detailed vehicle information (though not necessarily in a user-friendly format), and an automaker’s consumer-facing website, which contains all those fancy marketing words, pretty pictures and the typical “Build and Price” tool employed by virtually every full-line automaker as a way for us gearheads to waste time at our desk jobs on Friday afternoons.

However, while I was fact checking Mr. Dykes’ manual = four-wheel drive claim, the configurator said I couldn’t have a manual transmission on the Tacoma — at all.

Say what, Toyota?

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By on November 30, 2015

Pirelli Tire Ladies

Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity).

According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women who’ve made a huge impact on society and culture around them.

Shot by photographer Annie Liebovitz (who also has the 2000 calendar on her résumé), the subjects gracing the new year’s edition include musician/poet Patti Smith, tennis phenom Serena Williams, and commedienne Amy Schumer, the latter two posing topless while obscuring their breasts.

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By on October 22, 2015

Volkswagen Chattanooga Tower

Volkswagen is offering up to double the average amount of incentives on some of its cars to help dealers during its diesel crisis, Bloomberg reported (via Automotive News).

Dealers, who received no-strings-attached cash from Volkswagen at the beginning of this month, are offering up to 11 percent off their cars’ stickers to help weather the storm of its diesel cheating scandal. The industry average is roughly 6.2 percent according to TrueCar. Read More >

By on October 21, 2015

BTTF_Toyota_Tacoma_01_3B45BB2CAD023A24F91B24728E558AD92077F118

Toyota unleashed Wednesday its version of Marty McFly’s dream truck based on a 2016 Toyota Tacoma for one day only. The truck added a special paint scheme and … wait, one day only? 

The trucks went on display Oct. 21 in Los Angeles, New York and Dallas before presumably bursting into flames.

At least Toyota detailed how it built the 1985-esque truck for the one day we’ll ever get to see the truck.

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