Category: Advertising

By on June 21, 2014

GLAkart

From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why!
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By on May 3, 2014

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Earlier this week TTAC ran an insightful post by Abraham Drimmer on the history of autonomous cars that featured a promotional film about General Motors’ Futurama exhibit at the 1939 New York World’s Fair. That film was produced by the Jam Handy Organization, the Detroit based motion picture studio famous for its educational film strips and promotional films. GM executives must have liked the “ama” suffix because a few years later in the 1950s they used it to name their annual touring display of concept and show cars the “Motorama”. Just as the Futurama gave Americans a look at the highways of the future, in its day, Motorama became synonymous with cars of the future. Perhaps that’s why Chevrolet decided to use the word “Motoramic” to describe their all new 1955 models and again hired the Jam Handy studio to promote them. Read More >

By on May 2, 2014

FordCMaxHybridAdCap-626x338

The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.

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By on April 5, 2014

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I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… Read More >

By on March 16, 2014
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1950 Muntz Jet. Full gallery here.

When Chrysler touts its well-performing 8.4 inch UConnect touchscreen, somewhere Earl “Madman” Muntz smiles. When drivers use UConnect and other manufacturers’ infotainment systems  to play their favorite music Muntz’s smile broadens. You see it was Muntz who started the convention of measuring video screens diagonally in the early days of television. He was also an important pioneer when it came to automotive audio systems, inventing and selling the first affordable car stereo systems. Muntz could also be attributed with selling the first modern personal luxury car, or even the first American sports car (though Crosley buffs would demur). Not only did he influence the way people entertained themselves behind the wheel and at home, perhaps more importantly he influenced the way mass consumer goods, including cars, are manufactured and marketed. Read More >

By on February 12, 2014

Manchester United Squad Attend Chevrolet Event

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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By on February 3, 2014

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Chrysler marketeer Olivier Francois has been a master at getting enormous buzz from Chrysler’s Super Bowl commercials. Two years ago, they launched the memorable Imported From Detroit ad for the Chrysler 200, using music by Detroit area rapper Eminem. That ad was said by many to be more memorable than the 2011 200, a warmed over Sebring, every car writer’s favorite whipping boy. Chrysler has an all-new 200 that it just revealed at the Detroit auto show less than a month ago and to get the buzz going on the new car, Francois has tweeked the 200′s tagline to “American Import” and instead of hiring someone contemporary like Mr. Mathers, Chrysler’s Global Hue ad agency went old school and engaged Bob Dylan to appear in, provide music and perform the voiceover for the Chrysler 200′s new Super Bowl spot. I’m also wondering if Bob didn’t also write some of the ad copy. Read More >

By on January 24, 2014

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Nissan North America and TBWA Worldwide, Nissan’s ad agency have agreed to a settlement with the Federal Trade Commission over the FTC’s claims that a television commercial for the Nissan Frontier misled consumers about the truck’s ability to climb hills. The 30 second ad, titled “Hill Climb”, portrayed a Frontier pushing a stranded dune buggy up a steep sand dune. In reality, the Frontier wold not be able to perform the stunt in the ad. To shoot the ad, both vehicles were towed up the hill using cables.

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By on December 22, 2013

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Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.

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By on December 19, 2013
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An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud artistically bespattered on the sides. As the camera zooms in, he looks up from the engine bay and smiles. His tousled hair, unshaven stubble, and harmonious blend of over-25-under-40 facial features comport well alongside his worn cowboy boots, perfectly soiled jeans and carefully rumpled flannel shirt. He wipes his hands with a rag, looks back at the house for just a moment, and then turns to the camera.

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