GM, Stellantis Sit Out Super Bowl
Some of the best, or at least most memorable, Super Bowl ads of the past few years came from Stellantis or General Motors.
Remember Will Ferrell schilling for GM? Or that Bruce Springsteen Jeep ad? Or when the Soprano children were reunited, again for GM?
Yeah, well, not this year. Both companies are going to sit this one out.
Here's what Stellantis told The Hill:
“With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North America operations and the Company,” a spokesperson for Stellantis told The Hill in a statement.
“In light of this assessment, we will not be participating in the Big Game this year."
GM had already made its announcement in November.
Buying ad time during the game costs a pretty penny -- almost $7 million for a 30-second spot last year. It appears that that number is just for the airtime -- there are also obviously production costs involved.
Both GM and Stellantis incurred costs due to lost production during last year's UAW strike -- GM may have suffered a loss of $1.1 billion due to lost production.
The strike is why Stellantis pulled out of the 2023 Los Angeles Auto Show and the 2024 Consumer Electronics Show (happening right now in Las Vegas). It's also likely a major reason behind Stellantis pulling out of upcoming auto shows.
[Image: Stellantis]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Smart play. People are tired of the woke NFL and their satanic halftime shows.
Maybe if they were building cars that people wanted instead of EVs an illegitimate tinpot dictator wants them to, they wouldn’t be broke.
Haven’t bought a GM car since 1989, a Chevy Corsica. If you know anything about that car, then you understand.
Super Bowl SUCKS!