This 1970 Chevy Suburban Costs More Than Most Supercars

by Chris Teague

Published: November 8th, 2023

this 1970 chevy suburban costs more than most supercars

Icon’s vehicles have never been cheap, but its latest vehicle goes above and beyond. The company has long offered custom resto-modded SUVs with deep-six-figure price tags, and it’s now set its sights on the Chevy Suburban. Called the Reformer, the updated, hand-built SUV sports 1,000 horsepower and a $1.1 million starting price.

That’s a shocking number, but this is a one-of-one vehicle commissioned by a well-heeled Icon customer. Company CEO Jonathon Ward said. “This client wanted us to stretch creatively, which resulted in more aggressive performance and styling than we typically opt for.”

Icon will reveal the wild 1970 Suburban in the flesh on November 19th at a charity event in Southern California. The SUV started as a bone-stock factory three-door and got an NRE twin-turbo Alien LS 427 motor making 1,000 horsepower and 900 pound-feet of torque. Icon said it aimed for reliability with the setup, noting that the driver can idle with the AC on in traffic at 900 rpm.

Icon employed a custom four-wheel independent chassis for the build, and power reaches the wheels through a 4L85 automatic transmission. Brembo brakes, HRE custom wheels, and performance tires keep the SUV on the road and stopping safely. Interior touches include several hand-made bespoke touches, and Icon said it went over every button, knob, and dial as part of the project.

[Image: Icon]

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#ICON4x4 #ChevroletSuburban #Restomod

Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 30 comments

Carson D on Nov 10, 2023

I don't have a million dollars extra to put into a custom truck, so I suppose my opinion doesn't really matter. That thing looks like twenty-five thousand dollars poorly spent to me anyway.

Like Reply
Abraham on Nov 11, 2023
1. Sits kinda low.
2. Bumpers are just wrong, they should have jazzed those up and integrated them into the body a little.
3. 1.1 million dollars? Okay…
1 Reply
- See 2 previous
- Lou_BC on Nov 12, 2023
  
  Icon will source Lear Jet sun visors and stuff like that just so the individuals buying their products can say why they spent that kind of cash.
  
  Like
- NotMyCircusNotMyMonkeys on Feb 16, 2024
  
  99% tax rate on any income over a billion. retard could still buy 1000 of these.
  
  Like
- NotMyCircusNotMyMonkeys on Feb 16, 2024
  
  just speshul needs money at work here. prolly crypto... lol
  
  Like

Recent Comments

Redapple2 I gave up on Honda. My 09 Accord Vs my 03. The 09s- V 6 had a slight shudder when deactivating cylinders. And the 09 did not have the 03 's electro luminescent gages. And the 09 had the most uncomfortable seats. My brother bought his 3rd and last Honda CRV. Brutal seats after 25 minutes. NOW, We are forever Toyota, Lexus, Subaru people now despite HAVING ACCESS TO gm EMPLOYEE DISCOUNT. Despite having access to the gm employee discount. Man, that is a massive statement. Wow that s bad - Under no circumstances will I have that govna crap.
Redapple2 Front tag obscured. Rear tag - clear and sharp. Huh?
Redapple2 I can state what NOT to buy. HK. High theft. Insurance. Unrefined NVH. Rapidly degrading interiors. HK? No way !
Luke42 Serious answer:Now that I DD an EV, buying an EV to replace my wife’s Honda Civic is in the queue. My wife likes her Honda, she likes Apple CarPlay, and she can’t stand Elon Musk - so Tesla starts the competition with two demerit-points and Honda starts the competition with one merit-point.The Honda Prologue looked like a great candidate until Honda announced that the partnership with GM was a one-off thing and that their future EVs would be designed in-house.Now I’m more inclined toward the Blazer EV, the vehicle on which the Prologue is based. The Blazer EV and the Ultium platform won’t be orphaned by GM any time soon. But then I have to convince my wife she would like it better than her Honda Civic, and that’s a heavy lift because she doesn’t have any reason to be dissatisfied with her current car (I take care of all of the ICE-hassles for her).Since my wife’s Honda Civic is holding up well, since she likes the car, and since I take care of most of the drawbacks of drawbacks of ICE ownership for her, there’s no urgency to replace this vehicle.Honestly, if a paid-off Honda Civic is my wife’s automotive hill to die on, that’s a pretty good place to be - even though I personally have to continue dealing the hassles and expenses of ICE ownership on her behalf.My plan is simply to wait-and-see what Honda does next. Maybe they’ll introduce the perfect EV for her one day, and I’ll just go buy it.
2ACL I have a soft spot for high-performance, shark-nosed Lancers (I considered the less-potent Ralliart during the period in which I eventually selected my first TL SH-AWD), but it's can be challenging to find a specimen that doesn't exhibit signs of abuse, and while most of the components are sufficiently universal in their function to service without manufacturer support, the SST isn't one of them. The shops that specialize in it are familiar with the failure as described by the seller and thus might be able to fix this one at a substantial savings to replacement. There's only a handful of them in the nation, however. A salvaged unit is another option, but the usual risks are magnified by similar logistical challenges to trying to save the original.I hope this is a case of the seller overvaluing the Evo market rather than still owing or having put the mods on credit. Because the best offer won't be anywhere near the current listing.