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By
Edward Niedermeyer on October 30, 2011

It’s safe to say that most of the seemingly infinite number of “car of the year” competitions are so utterly bunk that they’re not even worth the effort of exposing. But the reality is that you still see advertisements for cars proudly proclaiming them the favored choice of some local, national, or media outlet’s car of the year competition. So, to show just how non-representative and unscientific these awards can be, we thought we’d share the categories from the Automotive Journalist Association of Canada (AJAC)’s “Test Fest,” which will determine the “Canadian Car Of The Year” as well as the favored cars in several categories. Our Canadian tipster writes:
They do all kinds of crap that skew the results. For example, they use the cars “as tested” price to determine what category it falls under, rather than MSRP. So what category the car falls under is completely at the whim of whatever car the manufacturer drops off and what category THEY want the car tested in. You could have an Elantra fall into the “Over $21,000″ category or “Under $21,000″ category depending on content. Same car, 2 different categories. But it gets better. Some of the categories I call “lump” categories because they just throw everything in one category. My favorite is Sports Car Under $50K. They actually have the Veloster competing against an Charger SRT8 and a C Class Merc. No, I’m not making this us. I’ve included the list for you, so that you may try and decipher WTF these boobs are doing.
Hit the jump to check out the categories for yourself. But first, it should be noted that despite previous questions about the AJAC award’s ethics, the competition now has a page on its website dedicated specifically to enumerating the ethical obligations of participating journalists and the award’s organizers. Unfortunately that page is limited to the following content:
Code of Ethics
AJAC Ethical Guidelines
Under review.
Oy…
(Read More…)
By
Edward Niedermeyer on August 29, 2011

Whether agree that automotive PR needs to take more risks or you think it takes more than enough risks already, we can all enjoy the outlandish quotes that do emanate from industry executives in spite of the protective PR-professional bubble that surrounds them. And though TTAC has only had the institutional follow-through to hold a single “Lutzie Award” in the past, I figured that next week (when I’ll be presenting a flood of content based on my extended rap session with Maximum Bob) would be the perfect opportunity to bring them back. And in order to do so, we need you, our readers, to make the nominations. So fire up the search engine of your choice, and hit the jump for nominating criteria and the rules of this year’s awards.
(Read More…)
By
Edward Niedermeyer on January 10, 2011

Chevy’s Volt and Ford’s Explorer won North American Car and Truck of the year, a result which surprised precisely nobody here at Cobo Hall. The Volt beat out Nissan’s Leaf and Hyundai’s Sonata, while the Explorer beat out Dodge’s Durango and Jeep’s Grand Cherokee. But forget the well-fed journos who make up the NACOTY jury… what is your car and truck of the year… and why?
By
Edward Niedermeyer on August 6, 2010
Anybody who made it through the last 12 months or so with their passion for the Saab brand intact deserves some kind of free psychological screening and endangered species protection award. Hell, anyone who made it through the last 20 years… you know what, this isn’t the moment for cynicism. Through the wrenching chaos of GM’s often-abortive attempts to sell Saab, the website SaabsUnited has stood by its brand, aggregating the most complete Saab sale coverage on the web, and generally consoling the faithful. Oh yes, and suffering through a relentless stream of cynicism from yours truly (sorry guys, it’s all we know). Anyway, for being the keepers of hope when all hope seemed lost, Saab has named and annual award after SaabsUnited which
will be made annually as the company’s way of expressing its gratitude to people like [SU founder Steven Wade] and others who continue to show us such great support.
(Read More…)
By
Edward Niedermeyer on July 12, 2010

According to the Korea Times, Automotive News has named its “Auto Executives Of The Year,” bestowing its North American honors upon Ford CEO Alan Mulally, its European award to VW CEO Martin Winterkorn, and its Asian award to Hyundai CEO Chung Mong-Koo. Mulally is credited with improving Ford’s US-market position during a sales downturn, while Winterkorn was honored for his bold plan to move most of VW’s vehicles to only three modular platforms. But perhaps the most controversial award went to Chung, who has improved Hyundai’s standing in the global industry, but has suffered more than his fair share of legal problems in the process.
(Read More…)
By
Edward Niedermeyer on June 23, 2010

These are the ten vehicles that NHTSA says are made from 90 percent domestically-produced components [via cars.com]. Notice a common thread there? Yes, the correct answer is Ford involvement, but according to cars.com, the task of crowning a “king of domestic content” isn’t as simple as NHTSA’s number.
(Read More…)
By
Bertel Schmitt on March 27, 2010

With both Niedermeyers away, Friday’s heroes were Steven Lang and Cammy Corrigan. The two of them, sometimes at odds over matters of faith, saved TTAC from an otherwise assured traffic disaster, caused by the absence of our dear leaders. The two most read posts on Friday’s TTAC were Steven Lang’s review of the Kia Optima in first place, and Cammy Corrigan’s “Ask The Best And Brightest: Have A Favourite Car Ad” in a close second.
Who says there is justice in this world? Steven had to get, drive, and describe a Kia Optima. Hard work. Cammy only had to ask “what are your favourite adverts or advertising campaigns from the auto world?” And the nominations kept pouring in. At the time of this typing, there were 112 comments, most of them with a link to an ad, as required. Some incorrigibles posted without a link, shame on you, stand in the corner.
Not only were the ads posted, they were watched. Due to the work of our Canadian crack coders, we can see how many times someone clicks on a link. Data derived from the click-count are the key to the easiest to write category: “By Popular Vote.” And the winners are… (ranked from most clicked on down:) (Read More…)
By
Edward Niedermeyer on December 10, 2009

What’s that you say? Chrysler’s planning on spending $170 per projected vehicle sale on advertising next year? That could be as much as $1.4b! Well, we can’t give the Journey a prize for obvious reasons, but they do have a new Ram out this year… Truck Of The Year it is!
By
Alex L. Dykes on December 3, 2009

Today, on the last day of media access to the LA Auto show, the mystic powers that be continued VAGs green run by selecting the Audi A3 TDi as the 2010 Green Car of the Year (The Jetta TDi won last year). In the running this year were the Audi A3 TDI, Honda Insight, Mercury Milan Hybrid, Toyota Prius and Volkswagen Golf TDI. According to the LA Auto Show,
The Green Car of the Year® award is a program that honors environmental leadership in the automobile field and recognizes vehicles that are readily available to consumers during the award year. Green Car Journal/ editors perform an exhaustive review of vehicle models to identify the five finalists. The winner is ultimately decided by jurors such as Jay Leno, Jean-Michel Cousteau, Carroll Shelby, Matt Petersen of Global Green USA and the Sierra Club’s Carl Pope, along with Green Car Journal editors.
Interesting then that this same bunch of car czars chose the Chevy Tahoe two years ago for getting 1 MPG better than the gasoline version. Anyone feeling some Volt love in 2011?
By
Edward Niedermeyer on November 27, 2009

What do you say about a purported “Total Value Index” that includes such notable turkeys as Honda’s Insight, Mercedes’ R-Class, and Chrysler Aspen? No seriously, what do you say? Did nobody at Strategic Vision notice that the Aspen has been discontinued or that the Insight is actually less compelling than a Civic Hybrid? Besides, can we be done with surveys that find different ask people how much they love the car they just dropped a load of money on? If you’re dumb enough to spend money on an Aspen, you’re dumb enough to say it has more “total value” than any other mid-size ute. But why does SV have to give your dumb, self-justifying opinion even the thinnest veneer of credibility? Here’s what Strategic Vision’s President has to say about the list:
Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term Value. Customers no longer feel constrained to consider only the ‘usual suspects.’ Because of increased quality, competitive prices and manufacturers fighting for their lives to provide Loveworthy℠ vehicles, this is truly an exciting time for car buyers, today and in the near future. Manufacturers are listening and reacting quickly to stay competitive.
By discontinuing models that appear on the list? Sigh. Match these vehicles against their sales numbers, and you’ll see that the only consumer opinions that count (i.e. the ones backed by purchases) are very different than this list.
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