Nissan And Toyota: Mutiny About The Bounty

by Cammy Corrigan

Published: February 18th, 2010

nissan and toyota mutiny about the bounty

When the Toyota recall debacle kicked off, there were two types of reactions from their competitors. There were the ones who went after Toyota customers like a Catholic priest after a choir boy. And then, there was the “we are taking the high road” brood. Franco-Japanese Nissan were a part of the “we are way above this” bunch. They confirmed that they wouldn’t be introducing programs to woo Toyota customers. Who would want a Nipponese cannibalisation in the far abroad?

Somebody must have missed the memo.

Down in the Carolinas, the Post and Courier reports that Nissan offers an allegedly “nationwide” bounty of $1000. Payable to any Toyota driver who buys a new Nissan. However, the twist is, the Nissan dealer doesn’t want the Toyota in question on his lot. Oh, no, they would have to sell the toxic trade-in. You just show proof of registration of a ToMoCo-mobile, one G will drop on the hood, and you are good to go. You could buy thousands of Nissans and become a millionaire!

Of course, it’s all in the name of a good cause. “Nissan is not trying to destroy Toyota’s name,” Carl Hall of Morris Nissan in West Ashley said with a straight face and a sugar blossom drawl. “We are just trying to assist people who have any doubts with their product right now.”

Whatever helps you sleep at night, Mr Hall. Naturally, the Toyota dealership in the same town has a different take. “It’s an opportunist taking advantage of a situation,” protests Paul Whatley, general manager of Gene Reed Toyota in North Charleston. “That’s probably not a good thing to do. I think it’s a very dangerous thing for them to do. All car manufacturers have recalls.”

Do they really? Try before you buy.

#Bounty #CammyCorrigan #Incentive #Loyalty #Nissan #Toyota

Cammy Corrigan

More by Cammy Corrigan

Comments

Join the conversation

2 of 38 comments

Mervich on Feb 18, 2010
montyz81: The best built, best designed and most reliable/trouble free car I have ever owned was a (purchased new) metallic red 1979 Datsun 280ZX. Members of the fairer sex were quite enamoured with it as well! For all the mentioned reasons, it was always loads of fun to drive! I sold it for a 1982 BMW 5 series money hole. Mervich

Like Reply
Bertel Schmitt on Feb 18, 2010

This discussion is closed. Move on.

Like Reply

Recent Comments

FreedMike Civic for the win based on looks. But continuing with the "but...Mazda" theme, I take a 3 over either of these.
Buickman HI-LOW?
Redapple2 175,000 miles? Wow. Another topic, Hot chicks drive Cabos at higher % than most other cars. I always look.
Mister When the news came out, I started checking Autotrader and cars.com for stickshift Versas. There are already a handful showing at $15.3k. When anybody talks about buying a new Versa, folks always say that you're better off buying a nicer used car for the same money. But these days, $15.3k doesn't buy very many "nicer used cars".
28-Cars-Later A little pricy given mileage but probably not a horrible proposition for a Sunday car. The old saying is you're not buying a pre-owned car you're buying the previous owner, and this one has it hooked up to a float charger (the fact he even knows what one is, is a very good sign IMO). Leather and interior look decent, not sure which motor this runs but its probably common (for VAG at least). Body and paint look clean, manual trans, I see the appeal."but I think that's just a wire, not a cracked body panel." Tim, its a float charger. I am doing the exact same thing with the charger hanging via a magnetic hook on the HVAC overhead in my garage.