By on December 10, 2009

Groan

What’s that you say? Chrysler’s planning on spending $170 per projected vehicle sale on advertising next year? That could be as much as $1.4b! Well, we can’t give the Journey a prize for obvious reasons, but they do have a new Ram out this year… Truck Of The Year it is!

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26 Comments on “What’s Wrong With This Picture: Totally Unrelated Edition...”


  • avatar
    trucosm

    lol, jeep’s new ad campaign is money horribly spent.  if jeep too must die, let it die with dignity.

  • avatar
    MBella

    So basically releasing a new full size pickup always wins you Truck of the Year. All the players have won recently.
    ’07 New Chevy Silverado
    ’08 New Toyota Tundra
    ’09 New Ford F-150
    And now ’10 New Dodge Ram
    Must be hard to win this thing

  • avatar
    pgcooldad

    I see quite a bit of Ford advertising here …. and quite a bit of positive Ford articles.

    • 0 avatar
      rnc

      Perhaps you need to go back and read the “Ford Death Watch” series from the last 5-6 years.  The Ford articles are postive b/c Ford is doing well, without being bailed out. 

  • avatar
    Hank

    Thing is, all four of those trucks are fantastic vehicles.  It seems to be the one thing the Big 2.5 do extremely well.   None of them are a bad purchase if you really need to do what trucks do.

    • 0 avatar
      davey49

      I think trucks were pretty much perfected once the fleetside/styleside double wall bed was created. Any other improvements are either “gravy” or things that have happened with all cars.

    • 0 avatar
      NulloModo

      There have been some other genuinely useful features added.  Ford’s standard trailer sway control for example, while not class exclusive, is of huge benefit to those who regularly tow in less than ideal conditions.
       
      The upcoming ’11 Superduty will also feature a (class exclusive) live takeoff PTO drive, allowing owners to easily run extra equipment such as generators, mixers, or cutting equipment directly off of the engine, which will be a huge boon for construction and land clearing work.

    • 0 avatar

      Holy Guacamole, the promise of a mechanical winch makes me dizzy…  Last time I saw this feature it was on 1992 Nissan Patrol. Too bad it only goes to such a big vehicle.

  • avatar
    John Horner

    As already noted, all of the COTY/TOTY awards are typically only open to new / heavily redesigned vehicles for the model year in question. I think the only other new model year 2010 truck in the US light vehicle market is the Ford Transit Connect. Personally I would argue that the Transit Connect is a more significant truck introduction than the Ram is, but I doubt many MT readers would go along with me on that.
     

  • avatar
    superbadd75

    Albeit a bit underpowered, I can’t see why the Transit Connect didn’t take the prize this year. It’s more or less in a category all to itself, forming a path for a new style of commercial van. Huge monsters like the Sprinter are going to lose favor and be replaced by small city vans, especially when fuel prices go back up again. Ford’s little van will be there to pick up those sales, alone at least until Fiat releases their competitor under the Ram brand. The HD Ram pickup is just a better version of the same old thing, the Transit Connect is something new, at least in the U.S., and should be recognized for it.

    • 0 avatar
      FreedMike

      Last I checked, the magazine in question – whether it’s a no-credibility joke or not – is called “Motor Trend,” not “Delivery Van Trend.”
      This could explain the Transit Connect’s loss. And the other competitor was the Ford SVT Raptor, a $50,000 jacked-up F150 that’s basically useless for anything other than jumping dunes in Baja.

    • 0 avatar
      DweezilSFV

      I believe the Transit Connect does have a “motor” in it, so yes, it would qualify for Motor Trend’s COTY. Or Truck Of The Year. Or whatever they’re calling it.
      It also hauls stuff. And even the PT Cruiser is classified as a “truck”. The Transit Connect qualifies.

      Who gets the Bumper Of The Year Award this year ?

    • 0 avatar
      dmrdano

      IMHO, the Transit Connect is just  an ugly, cramped, weak and overpriced mini-van that would no more fit the truck category than the Sprinter.  But what do I know…

  • avatar
    Davekaybsc

    Motor Trend – we sell awards. And sometimes magazines. But mostly awards.

  • avatar
    vexner

    For all of those in love with the Transit Connect…while it is a welcome addition to the small “truck/van” market, there has been a better option in that segment for years.

    The Grand Caravan C/V comes standard with a 3.3V6, has about a 300lb higher towing rating (max of 1,900), has about 10 cubic feet more cargo room (144) with little penalty in MPG. The C/V has a base price around $22K  and for about $24K  you can get the C/V with the HD group( electrical, transmission cooler, radiator and oil) , power windows/seat and cargo mat.

    The only real advantage I see in the Transit would be the square door openings and somewhat better MPG around town…something I’d give up for the stronger, smoother 3.3V6.

    …and I feel for certain the C/V is much more comfortable to drive. 

  • avatar
    FreedMike

    Well, the competition was a Ford Transit Connect and a SVT Raptor, a vehicle that makes about as much sense as pierced testicles, so I think the Ram’s win was probably a foregone conclusion.
     

    • 0 avatar
      John Horner

      Shhh, didn’t you hear? It is really all about a conspiracy to get the most advertising dollars! Look at how much more Chrysler spends on advertising than Ford does! Oh, wait, never mind.
       

    • 0 avatar
      rnc

      The comment about the raptor would apply to just about every vehicle that BMW, Mercedes, Audi and every automaker above them make, do you really want to live in a socialist paradise where everyone (has to) drive politically correct Fit’s?  Or is it just what “you” choose?

      It’s made and meant for people to have fun in, last time I checked that was still allowed in this country.

    • 0 avatar
      superbadd75

      It’s made and meant for people to have fun in, last time I checked that was still allowed in this country.
      Not for long, and even so, there are people working to make sure you can’t afford to.

    • 0 avatar
      FreedMike

      RNC  –

      So if car companies aren’t making trucks like the Raptor, which basically do nothing that trucks are supposed to do, but cost $50,000 and are meant for strict off road use, we’re living in a socialist paradise? I call BS.

      The fact is that companies don’t make more trucks like the Raptor because there’s a very limited market for them. That’s pure free-market thinking, not socialism.

      By the way, check the sales of Fits versus Raptors. Seems the market has spoken.

    • 0 avatar
      Steven02

      @FreedMike
      rnc isn’t saying we are living in a socialist society if we don’t have vehicles like the Raptor.  He is saying that companies have the freedom to make them and that there is a market for them.  Just because you wouldn’t buy them doesn’t mean other people won’t buy them.
       
      The Raptor starts at 39k, not 50.  And for the record, COTY last year was the GTR.  I can see how that car makes more sense than “pierced testicles.”

  • avatar
    fincar1

    One nice thing about the SUV craze is that the big 3 found out that to sell them in the price range they do, they had to upgrade the surroundings in the cab, the switchgear, instruments, seats etc. These upgrades also applied to the corresponding pickups, making them better buys for the money. There is a lot more difference between my 2003 Silverado and the 1976 Cheyenne I had than there was between the 76 and my 1968 or 1959 Chevy pickups. (Or between it and the 1952 and 1950 Fords I had either.)


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