Could Growing Volkswagen Scandal Engulf New CEO Mller?

Aaron Cole
by Aaron Cole

Analysts have questioned whether newly hired Volkswagen CEO Matthias Müller will effectively navigate the automaker through a deepening scandal as more vehicles and more cheating is uncovered, Automotive News reported.

Müller, who took over as Volkswagen AG CEO from the top spot at Porsche, has yet to instill confidence in investors, according to analysts.

“It’s a like a virus that’s spreading,” Dave Sullivan, an analyst with AutoPacific, told Automotive News. “With every new bit of information that’s uncovered, it digs the knife in a little deeper and produces more doubt and skepticism that they have an understanding of how deep this crisis is.”

Müller was tabbed to replace outgoing CEO Martin Winterkorn after it became clear that the automaker would lose billions of dollars in the diesel scandal. On Sept. 18, the Environmental Protection Agency notified the automaker that 482,000 of its cars in the U.S. were illegally polluting and that the automaker had installed a “cheat device” to cover up its emissions.

Winterkorn apologized for the “defeat device” without acknowledging that he knew anything about it prior to the EPA’s notification and resigned from Volkswagen.

Volkswagen’s supervisory board hired away Müller from his top spot at Porsche, in part, to help the automaker recover from its widening, deepening scandal.

Müller promised transparency throughout the process, but the automaker has been slow to specify how it would fix its 11 million cars and the German transportation authority has ordered the automaker to speed up its recall.

“As far as the U.S. justice officials, it’s going to be much more difficult for Mueller to credibly lead Volkswagen’s efforts to uncover the fraud behind the scandal,” Ferdinand Dudenhoeffer, head of the Center for Automotive Research at the University of Duisburg-Essen in Germany, told Automotive News.

Since the scandal has initially developed, the EPA alleged this month that some Porsche models may have cheated emissions — something the automaker denied in September — and more Audi models have been added to the list.

Shortly after making the announcement Nov. 2, Volkswagen issued a statement denying its 3-liter diesel engines were cheating and the automaker would clarify with the EPA how those cars complied with emissions standards.

Müller was head of Porsche for six years before taking the top job at Volkswagen. If the allegations by the EPA are true, Müller could either have to acknowledge that he knew the Porsche cars were cheating or admit — similar to Winterkorn — that the company he ran for years operated without his direct supervision.

Aaron Cole
Aaron Cole

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  • SCE to AUX SCE to AUX on Nov 09, 2015

    This is why I said they should have hired an outsider. And their choice only proves the protective nature of the VW machine.

  • Lou_BC Lou_BC on Nov 09, 2015

    VW made the similar mistake GM made. They both fixated on being the #1 volume company in the world. You produce crap when your focus is on volume. MacDonald's and WalMart come to mind and are also faltering and trying to create a better image.

    • See 8 previous
    • APaGttH APaGttH on Nov 10, 2015

      @Lou_BC They weren't willing to bailout Opel - but Opel is a bit player, and is about as German as Jaguar is British these days. It is an interesting question - is the second largest car maker in the world "too big too fail." A VAG failure pulls down Audi and Porsche with it -- I would think the EU would prop them up, the other alternative is millions of job losses (direct and indirect) in a region that can't afford any further unemployment.

  • Brandon I would vote for my 23 Escape ST-Line with the 2.0L turbo and a normal 8 speed transmission instead of CVT. 250 HP, I average 28 MPG and get much higher on trips and get a nice 13" sync4 touchscreen. It leaves these 2 in my dust literally
  • JLGOLDEN When this and Hornet were revealed, I expected BOTH to quickly become best-sellers for their brands. They look great, and seem like interesting and fun alternatives in a crowded market. Alas, ambitious pricing is a bridge too far...
  • Zerofoo Modifications are funny things. I like the smoked side marker look - however having seen too many cars with butchered wire harnesses, I don't buy cars with ANY modifications. Pro-tip - put the car back to stock before you try and sell it.
  • JLGOLDEN I disagree with the author's comment on the current Murano's "annoying CVT". Murano's CVT does not fake shifts like some CVTs attempt, therefore does not cause shift shock or driveline harshness while fumbling between set ratios. Murano's CVT feels genuinely smooth and lets the (great-sounding V6) engine sing and zing along pleasantly.
  • JLGOLDEN Our family bought a 2012 Murano AWD new, and enjoyed it for 280K before we sold it last month. CVT began slipping at 230K but it was worth fixing a clean, well-cared for car. As soon as we sold the 2012, I grabbed a new 2024 Murano before the body style and powertrain changes for 2025, and (as rumored) goes to 4-cyl turbo. Sure, the current Murano feels old-school, with interior switchgear and finishes akin to a 2010 Infiniti. That's not a bad thing! Feels solid, V6 sounds awesome, and the whole platform has been around long enough that future parts & service wont be an issue.
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