Want to do your bit for the environment, like ride a bike or take the bus? You loser! Buy an Audi instead! [headline explained here]

“You’re going to see it of course in the 3 Series,” BMW’s Tom Baloga tells Inside Line, “and the 5 Series is a good possibility. If the performance [of such an engine] is sufficient in the X3, U.S. customers would likely accept it in the X5 as well.” The “it” he’s referring to is BMW’s two liter turbodiesel engine, which BMW hopes will soon make up 10 to 20 percent of its engine mix in the US. And the Bavarians aren’t bringing the diesel four over for mere miserly mileage alone. “We would be focusing to make sure we get the performance that people expect without squeezing every last mile per gallon out of it,” Baloga says. “I don’t think we would ever consciously look at [the VW Jetta TDI's] numbers and say ‘we have to beat that.’”
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One of Chrysler’s major problems in the powertrain department is a mass of V6 engines of varying ages and displacements. The lack of interchangeability between engines contributes to Chrysler’s unprofitability, and the advanced age of some hurts overall fuel efficiency considerably. The debut of a brand-new Pentastar V6, arriving with next year’s Grand Cherokee, will change all that. The 280 hp, 260 lb-ft engine will replace all of Chrysler’s V6s, and handily gives Fiat their only modern V6. Single and twin-turbo versions are being considered. Meanwhile V8s aren’t going away, with 5.7 and 6.4 liter versions planned.

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Fans of oil-burners, brace yourselves. Dodge is confirming [via Detroit News] that a hybrid Hemi version of its light-duty Ram pickup is in the works. A diesel option, however, is still being reviewed. And its prospects aren’t looking good. When Chrysler senior vice president of engineering Scott Kunselman confirmed that the hybrid would be a reality, the only thing he would say about the diesel option is that he “isn’t convinced there is enough of a market among recreational buyers,” who buy light-duty trucks. His argument is that recreational light-duty buyers don’t see the long-term reliability of diesels as being worth the extra price of admission, a perspective which reflects both the classic “Detroit knows best” attitude and a resignation on Chrysler’s part to doing business from Consumer Reports’ cellar. Especially considering Chrysler’s partners in developing its two-mode hybrid appear to be walking away from the technology. And since 85 percent of heavy-duty rams are bought with the diesel engine, you’d think it would make a certain amount of sense to offer a Cummins option in the mass-market model. But it’s looking like that train will not be coming back to the station. Meanwhile, has anyone seen Mahindra lately? We’re starting to worry…

Just be prepared to pay for them. Audi USA honcho Johan De Nysschen explains to Automotive News [sub] that “there certainly is a price premium [for diesel offerings], which we are partially recovering but not totally.” Audi CEO Rupert Stadler adds, “I think the problem is that we don’t really have an honest discussion.” So here it is, America: Audi’s going out on a limb so that you can enjoy some of the finest oil-burners Europe has to offer. Now it’s up to us to buy tons of them at exorbitant prices so that Audi doesn’t look stupid for taking the risk. That’s just how these things work, America. Now go grab those checkbooks and start learning about the difference between low-sulfur diesel and ultra-low-sulfur diesel. And don’t forget to refill that urea tank!

Mick Jagger once sang that “you can’t always get what you want,” and, to a degree, he was right. As a petrol head and committed environmentalist, I’ve found I’ve had to make compromises. After going crazy in my friend’s Porsche Boxster, I develop a painful pang of guilt of all the resources I wasted in the name of fun. No, really. Likewise, after driving greenly in my Toyota Yaris on a long drive (achieving 50 mpg for anyone who’s interested), I feel like I’ve watched a Russell Brand stand up show (i.e., I feel like my soul is damaged due to the absence of fun). But now it seems like Mr. Jagger’s words are out of date. Apparently, you CAN get what you want . . . .

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Ahem . . . Automotive News [sub] reports that VW is seeking a new ad agency, after four years with Crispin Porter & Bogusky. “Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice,” explains VW VP Marketing Tim Ellis.

The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place.

After all, VW is kind enough to dumb down its product line (cough) for America’s benighted mainstream. The problem must be the ads!