Chrysler Group Now FCA US LLC

Cameron Aubernon
by Cameron Aubernon

Fiat Chrysler Automobile’s Chrysler Group is dead; long live FCA US LLC.

The subsidiary made the name change official today, following the naming convention established by its parent company. Fiat, too, has cast its old corporate identity to the wind of change, now going by the name FCA Italy SpA. Other entities under the FCA Group umbrella will follow in due time.

The changes won’t filter down into individual brands or marketing, so the B&B will still be able to buy a Fiat 500 or Chrysler Town & Country without seeing an FCA badge.

The move marks the first time in the U.S. subsidiary’s history without the Chrysler name, first given by its founder, Walter P. Chrysler, in 1925.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Conslaw Conslaw on Dec 17, 2014

    FCA USA LLC To paraphrase Lee Iacocca: "If you can find a more soulless name - Buy it."

  • TomLU86 TomLU86 on Dec 17, 2014

    FCA-USA, FCA-USA! What a good cheer! Or, use phonics: fffaa-kkk-aahh-UUU-sss-aahh. Say it quickly. F-- Y-- sir!

  • Pgcooldad Pgcooldad on Dec 17, 2014

    "The move marks the first time in the U.S. subsidiary’s history without the Chrysler name, first given by its founder, Walter P. Chrysler, in 1925." This is not making much sense. FCA USA LLC = Fiat Chrysler Automobiles United States of America Limited Liability Company. I definitely see "Chrysler" between Fiat and Automobiles. Anyway, I haven't heard one iota on the name change at work. We are literally more concerned with the future and the task at hand.

  • Chicagoland Chicagoland on Dec 17, 2014

    Nash and Hudson are in FCA's roots as well, they merged into AMC.

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