Category: History

By on November 7, 2014

Brian Saylor has managed to combine two of his passions, old trucks and Texaco memorabilia. You can see him at Detroit area car shows with his Texaco trucks,  Texaco gasoline pump and assorted Texaco merchandise, with Saylor dressed in the uniform that Texaco service station employees would have worn a couple of generations ago. Yes, Virginia, there was a time when gas station employees wore uniforms and they actually serviced your car.  They even sang songs about them. Okay, so they were advertising jingles, but I bet most Americans over the age of 50 recognize, “You can trust your car to the man who wears the star, the big bright Texaco star.”

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By on October 13, 2014

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Over at Bloomberg View, Megan McArdle, in a post titled “Employees Are Not Your Customers” happens to use one of the more enduring myths of automotive history to prove her point. That myth is that Henry Ford started paying his famous $5 a day wage in 1914 so his employees could afford to buy Model Ts. She was using the story as an example to make a specific point so Ms. McArdle doesn’t tell her readers the real reason why Henry started paying a more livable wage. That gives us an excuse to learn some history. Read More >

By on October 12, 2014

Sorry for missing an important automotive anniversary, but ’tis the season for those of the Mosaic persuasion. On October 1, 1908,  at least according to some sources*, the first production Model T was assembled at the Ford Piquette Avenue factory, Henry Ford’s second plant for his third, finally successful, automobile company. There are lots of myths about Henry Ford. Some of them are actually true, but many are the stuff of legend. For example, people think that the Model T made Henry Ford a wealthy man. Henry was a very wealthy man before he started making the Model T. He was one of the leading automobile producers in the world and he was the leading automaker in Detroit. Ford Motor Company was a success almost from the outset and when Henry hit on the idea of a simple, inexpensive car that folks who weren’t affluent could afford with the Model N and then the Model S, the Model T’s immediate precursors, he was selling thousands of cars a year. Read More >

By on September 27, 2014

This past weekend, the big annual Orphan Car Show in Ypsilanti was augmented by the grand opening of the National Hudson Motor Car Museum, also in Ypsilanti. While I’m usually excited about the opening of new car museums, though the region is gaining what appears to be a fine, professionally run museum, the development means that you can no longer see a unique display of automotive history. Read More >

By on September 21, 2014

Based on a market research study commissioned by Ford Motor Company rumors are circulating that FoMoCo will change the branding for its high performance vehicles from SVT (for Special Vehicle Team) to 999, the name of Henry Ford’s second race car, popularized by barnstorming driver Barney Oldfield. Marketers have seized on “authenticity” as a lever by which they can move consumers and I suspect that reaching back over a century for a brand name may have something to do with that. As someone who likes history I can’t complain about Ford looking into reusing a historic name, but  while its true that the name 999 has been associated with Ford racing since before the establishment of the Ford Motor Company, the name SVT means something to today’s car enthusiasts and for most of them 999 is just the number before 1,000. Today’s performance consumers are more likely to recognize the name Ken Block than Barney Oldfield.

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By on September 11, 2014

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Every year, Greenfield Village hosts two large car shows, the Motor Muster for cars built from 1933 to 1976 and the Old Car Festival, for vehicles from the start of the motor age until the introduction of the 1932 Ford. The Henry Ford institutions claim that the Old Car Festival is the longest running antique car show in America, having started in 1955. It’s a charming event, with many of the cars’ owners dressing in period clothing and since folks are encouraged to drive their cars around the Village (with traffic “cops” in period uniforms at the intersections) there’s a “back in time” look and feel to the event. There aren’t many places were you can see a parade of 90 year old cars drive through an authentic covered wooden bridge. Read More >

By on September 8, 2014

It’s not clear whether they were inspired by one of Doyle Dane Bernbach’s clever ads for the VW Beetle in the 1960s or by the biblical story of Joseph and his coat of many colors, but in the mid 1990s, Volkswagen decided to make some multicolored cars. TTAC previously looked at the Halequin Polo and Golf and you can read more of the story at the link, but the short version is that in 1995 the German automaker decided to offer a colorful option for folks buying the Polo, VW’s hatchback slotted just below the Golf in Europe, *NAH. The car with body panels of different colors turned out to be a bit of a hit, with an initial production run of just 1,000 cars extended to 3,800 units. Probably because of that modest success, VW of America decided to introduce the Harlequin color schemes on the Mk III Golf for the following model year. Read More >

By on September 6, 2014

Potential military applications of what became known as the Volkswagen Beetle were part of the earliest discussions that Ferdinand Porsche and Adolph Hitler had concerning the “people’s car” in the spring of 1934. However, it was only after what was then called the KdF-Wagen was approaching production in 1938 that Wehrmacht officials formally asked Dr. Porsche about designing a lightweight military transport vehicle, capable of both off and on road use in extreme conditions. The engineer and his design studio got to work quickly, producing a prototype based on the Type 1 in less than a month. Read More >

By on September 4, 2014

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Mike Alexander, the surviving member of Detroit’s preeminent custom car builders, the Alexander Brothers, passed away in July at the age of 80. Mike and his brother Larry made some of the most famous and influential customs of the 1960s and because of a new toy called Hot Wheels and a Beach Boys song & album the “A Bros” ultimately affected American culture and how the world sees us. They were as important to the world of hot rods as Elvis, Little Richard and Chuck Berry were to rock and roll. I had the great privilege of interviewing Mike Alexander last year as part of a project I’m working on about the Dodge Deora show car, and then meet him in person at the 2013 Eyes On Design show, where I was in the right place at the right time to witness Ford GT designer Camilo Pardo hand Mike a blue ribbon for the Deora, which was on display as part of a group of Alexander Brothers’ cars at that show. Mechanical and fabricating geniuses, Mike and Larry were perhaps the most technically adept of all the builders during custom cars’ golden era. Read More >

By on August 31, 2014

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Since it was the last design of consequence that General Motors design chief Bill Mitchell oversaw, Wayne Kady’s 1980 Cadillac Seville is thought by some to be the ultimate expression of Mitchell’s design philosophy. No doubt Mitchell was a fan of what he called the “London look”, and the ’80 Seville had that in spades: a classic vertical grille, a bustle shaped rear end, a raked C pillar and a long hood. When accused of borrowing the bustle-back from a contemporary Lincoln, Mitchell reportedly got indignant and said that he stole it from Rolls-Royce, not the cross-town competition in Dearborn. However, while Mitchell went to bat for the controversial Seville design over the objections of Cadillac management, the Seville was not the ultimate expression of his personal taste. Read More >

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