Category: History

By on December 15, 2014

In the late 1950s, when Chrysler executives asked Virgil Exner Sr to show them what could be done with a highly personalized future car for the popularly priced Plymouth brand, the Chrysler design chief took them at their word and came up with something so personal that he named it XNR, after himself. One of a series of Chrysler Corp show cars built by Ghia in Italy, the XNR was based on the compact Valiant chassis. Unlike many of the other Exner-Ghia concepts that featured Mopar’s marquee motor, the Hemi, the XNR is powered by a souped up version of what would in time become venerable but what was then a new engine, the Slant Six. With its asymmetrical and quirky styling, the little speedster is quite an interesting car, but its provenance, which includes being both Exner’s and the Shah of Iran’s personal vehicles and surviving a Mideast civil war, is even more interesting. Read More >

By on December 12, 2014

By 1957, not only had Ford and Chevy brought modern styling to their traditional pickup truck lines but Ford had also introduced the Ranchero car based pickup and Chevy featured the Cameo Carrier, a conventional pickup that sported many automobile styling trends. Dodge’s trucks, in comparison, were starting to look a bit dowdy. The solution was to create the Sweptside pickup, with tailfins that emulated Chrysler design chief Virgil Exner Sr’s “Forward Look”, which fully flowered in the ’57 model year. One could be forgiven for assuming that the Sweptside Dodge and the nearly identical Fargo trucks sold in Canada were the product of Exner’s design studio. That wasn’t the case. Supposedly “Ex” wasn’t even interested in restyling the  trucks. In fact the Sweptside pickups had nothing to do with Chrysler’s design team. They were the result of a parts-bin project of Joe Berr, the head of Dodge’s Special Equipment Group. Read More >

By on November 27, 2014

Our friends over at Jalopnik ran a post on cars so important to you that you’d make a pilgrimage to see them. I really can’t quibble with the ten *cars that made their final cut, mostly because I’ve seen and photographed three of them myself, a Chrysler Turbine Car, the Gulf Oil liveried Ford GT40 that twice won at LeMans, and a Bugatti Royale. Now fortunately for me, my pilgrimage to see those cars didn’t involve crossing an ocean or getting on an airplane. It was more like getting on the Southfield freeway and driving 20 minutes to the Henry Ford Museum in Dearbon, Michigan. The museum is surely pilgrimage-worthy as it owns one of the eight extant Chrysler Turbines, one of the six Bugatti Royales that were made, and for a while the 1968-69 LeMans winner was in the museum’s Racing In America exhibit while the 1967 LeMans winning Ford Mk IV was being repaired. We recently looked at the Mk IV and not long ago featured the Gulf colored GT40, plus the Chrysler Turbine cars are pretty well known, so this is a good opportunity to talk about the Bugatti Royale. Read More >

By on November 7, 2014

Brian Saylor has managed to combine two of his passions, old trucks and Texaco memorabilia. You can see him at Detroit area car shows with his Texaco trucks,  Texaco gasoline pump and assorted Texaco merchandise, with Saylor dressed in the uniform that Texaco service station employees would have worn a couple of generations ago. Yes, Virginia, there was a time when gas station employees wore uniforms and they actually serviced your car.  They even sang songs about them. Okay, so they were advertising jingles, but I bet most Americans over the age of 50 recognize, “You can trust your car to the man who wears the star, the big bright Texaco star.”

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By on October 13, 2014

HFM&GV

Over at Bloomberg View, Megan McArdle, in a post titled “Employees Are Not Your Customers” happens to use one of the more enduring myths of automotive history to prove her point. That myth is that Henry Ford started paying his famous $5 a day wage in 1914 so his employees could afford to buy Model Ts. She was using the story as an example to make a specific point so Ms. McArdle doesn’t tell her readers the real reason why Henry started paying a more livable wage. That gives us an excuse to learn some history. Read More >

By on October 12, 2014

Sorry for missing an important automotive anniversary, but ’tis the season for those of the Mosaic persuasion. On October 1, 1908,  at least according to some sources*, the first production Model T was assembled at the Ford Piquette Avenue factory, Henry Ford’s second plant for his third, finally successful, automobile company. There are lots of myths about Henry Ford. Some of them are actually true, but many are the stuff of legend. For example, people think that the Model T made Henry Ford a wealthy man. Henry was a very wealthy man before he started making the Model T. He was one of the leading automobile producers in the world and he was the leading automaker in Detroit. Ford Motor Company was a success almost from the outset and when Henry hit on the idea of a simple, inexpensive car that folks who weren’t affluent could afford with the Model N and then the Model S, the Model T’s immediate precursors, he was selling thousands of cars a year. Read More >

By on September 27, 2014

This past weekend, the big annual Orphan Car Show in Ypsilanti was augmented by the grand opening of the National Hudson Motor Car Museum, also in Ypsilanti. While I’m usually excited about the opening of new car museums, though the region is gaining what appears to be a fine, professionally run museum, the development means that you can no longer see a unique display of automotive history. Read More >

By on September 21, 2014

Based on a market research study commissioned by Ford Motor Company rumors are circulating that FoMoCo will change the branding for its high performance vehicles from SVT (for Special Vehicle Team) to 999, the name of Henry Ford’s second race car, popularized by barnstorming driver Barney Oldfield. Marketers have seized on “authenticity” as a lever by which they can move consumers and I suspect that reaching back over a century for a brand name may have something to do with that. As someone who likes history I can’t complain about Ford looking into reusing a historic name, but  while its true that the name 999 has been associated with Ford racing since before the establishment of the Ford Motor Company, the name SVT means something to today’s car enthusiasts and for most of them 999 is just the number before 1,000. Today’s performance consumers are more likely to recognize the name Ken Block than Barney Oldfield.

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By on September 11, 2014

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Every year, Greenfield Village hosts two large car shows, the Motor Muster for cars built from 1933 to 1976 and the Old Car Festival, for vehicles from the start of the motor age until the introduction of the 1932 Ford. The Henry Ford institutions claim that the Old Car Festival is the longest running antique car show in America, having started in 1955. It’s a charming event, with many of the cars’ owners dressing in period clothing and since folks are encouraged to drive their cars around the Village (with traffic “cops” in period uniforms at the intersections) there’s a “back in time” look and feel to the event. There aren’t many places were you can see a parade of 90 year old cars drive through an authentic covered wooden bridge. Read More >

By on September 8, 2014

It’s not clear whether they were inspired by one of Doyle Dane Bernbach’s clever ads for the VW Beetle in the 1960s or by the biblical story of Joseph and his coat of many colors, but in the mid 1990s, Volkswagen decided to make some multicolored cars. TTAC previously looked at the Halequin Polo and Golf and you can read more of the story at the link, but the short version is that in 1995 the German automaker decided to offer a colorful option for folks buying the Polo, VW’s hatchback slotted just below the Golf in Europe, *NAH. The car with body panels of different colors turned out to be a bit of a hit, with an initial production run of just 1,000 cars extended to 3,800 units. Probably because of that modest success, VW of America decided to introduce the Harlequin color schemes on the Mk III Golf for the following model year. Read More >

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