Spooky: Hispano-Suiza Car Brand Hopes to Return From the Dead

Steph Willems
by Steph Willems

It’s fitting that we’re bringing you this story today. For years, scientists have longed to resurrect a dead corpse, but there’s now a plan afoot to do the same with a long-defunct car brand: Hispano-Suiza.

Known for its production of aircraft engines as much as its series of glitzy, early 20th century automobiles, the original Hispano-Suiza brand ceased to exist in 1968, some 30 years after building its last car. Come next March’s Geneva Motor Show, we’ll see what the founder’ great-grandson has in mind for the brand’s future.

Going by the slinky, retro silhouette displayed on the company’s website, there’s a style-heavy supercar in the works. And it’s electric, the company claims.

Hispano-Suiza Fábrica de Automóviles S.A., founded in 1904, still exists under the corporate umbrella of Spain’s Grup Peralada, now run by founder Damián Mateu’s great-grandson, Miguel Suqué Mateu. The marque gained its fame from a wide range of aircraft engines, components, aircraft armament, and related aircraft inventions (including ejection seat design) manufactured by both the original Spanish company and a French arm that grew in independence until it was eventually swallowed by a competing aerospace company.

If you happened to be looking for a 36-liter, liquid-cooled aluminum V12 aero engine with a 20mm autocannon firing through the hollow propellor shaft during the interwar years, Hispano-Suiza was your best bet. Still, it was the brand’s well-appointed cars that gave it status in European high society.

Hispano-Suiza’s last car, the J12, was available only as a chassis sent to the coachbuilder of your choice, though the company did provide a 60-degree V12 engine displacing 11.3 litres for motivation. Heady stuff.

Despite its heritage, the model being shown in Geneva will dispense with gasoline, engine oil, other environmentally unsound bits, and a host of moving parts. Will it reach production? That sure seems to be the hope of the company’s boss, who promises a global car “offering great performance and manufactured in Barcelona.” Still, past attempts to stir up interest in the brand’s automotive return seemingly went nowhere.

We’ll have to wait and see what this Jessica Rabbit-esque car, clearly echoing Euro coachbuilders of the 1920s and 30s, does for its fortunes.

[Source: Motor Authority] [Image: Hispano-Suiza]

Steph Willems
Steph Willems

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  • CKNSLS Sierra SLT Since they are the darling of the rental fleets I have probably spent about 5,000 miles in two different Malibus. I was ready to be discouraged. But for what they are-they are a competent riding vehicle and they get close to 40mpg cursing at a reasonable speed. A little too much plastic in the interior-making it look "cheap". But if I was looking for a competent sedan I would consider an off rental one at a decent price. A new one would suffer massive depreciation-probably.
  • Arthur Dailey Kinda wish that I had bought one back in 2011. Yes I know that some here prefer the first generation to the second. But the first was not available new in Canada.I didn't appreciate the centre mounted instrument panel.However one of my children had one as a week long rental and much preferred it to the Prius that she had previously.
  • MaintenanceCosts 308/311 is just the rating of the gas engine by itself. The full powertrain power rating, taking into account both power sources is 483/479. The car will do 0-60 in under five seconds. Frankly, I find the idea of that being "underpowered" bizarre.Also, "understated" has never been less fashionable within my lifetime. We are in a moment where everyone wants to make a Bold Statement with everything they do.
  • 28-Cars-Later @PoskySo here's some interesting data, Manheim's Used Car index is still 28% higher than shortly before the Plandemic (155 on chart) after declining from a height of 39% (roughly 215) in January 2022, yet interest rates are now more than double on average. Maybe the White House should focus on some deflationomics instead of mucking up everything?
  • Dale Had one. The only car I ever bought because of a review in a guitar magazine.Sure was roomy inside for such a small car. Super practical. Not much fun to drive even with a manual.Sent it to college with my stepson where it got sideswiped. Later he traded it in on an F-150.
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