QOTD: The Most Outrageous Introduction?

Matthew Guy
by Matthew Guy
qotd the most outrageous introduction

This weekend, Chevy surprised all hands by unveiling its 2019 Silverado by way of Sikorsky helicopter at Texas Motor Speedway. Rising over Big Hoss, the world’s largest HD television screen, a red Trail Boss Silverado made its way into view, was gently set down on the ground, and then driven on stage by a Chevy rep. The amount of moving parts in this display was enormous.

There’ve been thousands upon thousands of vehicle reveals over the years, ranging from a manufacturer simply pulling a silk sheet off the thing on stage at an auto show all the way up to the level of insanity put into motion by Chrysler in the early ’90s.

In 1992, the then-new Jeep Grand Cherokee left the Chrysler plant on Jefferson Avenue and headed towards Cobo Hall surrounded by a phalanx of police cruisers. With none other than Bob Lutz at the wheel, Maximum Bob pointed the nose of the shiny red ZJ up Cobo’s staircase, gunned the throttle, and drove the thing straight into the lobby through a plate glass window. Sure, it was movie glass, but the effect was no less dramatic.

Buoyed by the notoriety earned by this gonzo stunt, Chrysler was determined to one-up itself the next year. With the new Ram and its outrageous mini-Freightliner styling set for debut, the company decided instead of driving it onto the stage, it would be better to drop it from the ceiling. So that’s exactly what it did.

According to people who were there at the time, Chrysler had removed the Ram’s seats and most of its interior to save weight in an effort to ensure the thing didn’t land and then crash through the floor. In reality, the truck was lifted skyward by a huge (but hidden) forklift whose hydraulic system had been rigged to quickly bleed out. This would supply a rapid but controlled drop. It worked, providing the brand with acres of publicity.

What’s the most outrageous product reveal in the automotive sphere you can recall? There’s plenty of ’em … and you can be guaranteed there will be plenty more.

[Image: General Motors]

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5 of 26 comments
  • Dukeisduke So, it'll be invisible, just like all other Gen 6 Camaros?
  • Alterboy21 The gov't has already mandated control of your vehicle. 10 years ago they required cars to have ABS and traction control.I am not sure I agree that automatic breaking is ready for primetime, but taking control of a cars driving behavior is not new ground for the NHTSA. 
  • Parkave231 Collector's Edition hood ornament or GTFO.
  • Dave M. Once again Mustang remains solely on the throne. But obviously the day of the ponycar has long passed....
  • Art Vandelay The car so nice they killed it…twice