Mazda moved nearly 80,000 CX-5s from the lot to the highway in 2013. If the automaker has its way this year, the C segment crossover may break 100,000 units sold.
WardsAuto reports Mazda North American Operations CEO Jim O’Sullivan his employer can hit the 100,000-mark again with the CX-5, placing the crossover alongside the Mazda3 within the company, and the Toyota RAV4, Nissan Rogue, Ford Escape and Honda CR-V in the overall C segment crossover record books.
Factors cited by O’Sullivan in his hopes for the CX-5 include a recovering United States auto industry, brand awareness among U.S. consumers, reduced fleet volume, a new plant in Mexico that will build the Mazda3 while allowing more capacity in Japan to be used for CX-5 assembly, and a growing enthusiasm for the C segment and small crossovers:
We’re seeing really good, organic growth from our current-generation Mazda3 customers that have bought maybe (the old compact) Protege, then Mazda3, (and) now (are) moving into crossovers and the CX-5.
Speaking of crossovers, O’Sullivan says Mazda is looking at entering the B segment with a subcompact crossover slotted under the CX-5. The so-called CX-3, expected to be based upon the Mazda2, would see production in Mexico beginning July 2015.
Finally, the CX-9 will undergo a new redesign for 2016, and will make use of the automaker’s SkyActiv brand of fuel efficiency technology upon introduction late next year.