Auto Sales Expected To Grow In 2014 Thanks To 100 Month Financing

TTAC Staff
by TTAC Staff

Younger buyers and subprime consumers are expected to drive auto sales in 2014, though some banks are already stepping off the accelerator with auto loans due to heavier competition and a desire to protect their margins.

Sales in 2014 are predicted to hit 16.2 million according to J.D. Power & Associates, with millennial buyers and subprime buyers contributing 3.3 million and 2.1 million units, respectively. Both surges in these categories are welcome with automakers, especially younger consumers who would love to be in a car were it not for the Great Recession keeping their wallets at bay.

The growth in sales comes against rising auto prices, which are expected to average $29,700 in 2014. One result: long-term financing in the form financing options that can be amortized over 100 months.

Those seeking loans for their new or used vehicle may need to shop around for financing, however, as some banks — such as Huntington and BB&T — are more interested in protecting their margins than chasing after more market share.

Among the big winners in Q4 2013, Wells Fargo originated $6.8 billion in auto loans, followed by Chase with $6.4 billion, and Capital One with $4.3 billion. Wells Fargo is the industry leader in used-car financing, but does well with new-car loans, as well, particularly in their relationship with General Motors.

A lot of the success comes from tightened lending standards that came as a result of the Great Recession, bringing a number of banks into the low-risk lending party. As economic conditions return to the surface, however, some banks are opting out of expansion into murkier waters for the time being as others cast their nets into the unknown, bringing gradual increases in credit losses as underwriting standards are relaxed to attract more subprime customers and younger buyers.

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  • Boxerman Boxerman on Jan 28, 2014

    From my experience a mercedes will need a5-7K input at 45-50Kmiles. In 8 years car may well go 100K miles. If its a german car and something like the transmission goes, or any number of other bits you are in for 5-10K more. So lest say over the 100k miles you are ptting 20K into repairs, Whereas at 45k on a lease you can jus return it, or it you own it trade it. I would say owning an expensive car out of warrantly especilay a german one is sure financial suicide. Now a new Gm car or Ford truck may well go the diatnce, as would somethig n from Korea or Japan, but aeuro lux car forget ot..

    • Krhodes1 Krhodes1 on Jan 29, 2014

      Unless you have your car serviced at Mercedes of Manhattan, I think your prices are a tad exaggerated. Or you are buying loaded S-class and driving it like Big Truck Series. Maintenance on a $120K car IS expensive, but the depreciation is even more so. No matter how you slice it, the depreciation on a new car is more expensive than fixing a middle aged one. Even a German car. Let's assume a 3-year lease on a mid-level 3-series, your classic $499/mo lease special (which is a subvented price besides). Usually at least $3K down to get that rate, 3 year lease. That is $21,000 NOT including tax and any license fees. In my state, those first three years of excise tax alone will cost you another $3500 or so, then there is 5.5% sales tax on the $21000, plus let's say another $400 in dealership fees. So that three year lease will cost you better than $25000 in cash. At the end of that period, you have nothing, and in fact there are usually fees associated with turning the car back in. Do you honestly think that car is going to cost anywhere NEAR $25000 in repairs and maintenance in the next 3 years? 6 years? Buying one works out a little better, but not much. Let's say $50K over 4 years at a low interest rate. Still going to be nearly $60K by the time taxes, fees, interest, and tires are paid for. It's a BMW so maintenance is free other than tires for the first 4/50K. At the end of four years you have a paid for car with no car payment that is worth $20K +/-. So it cost you net $40K to get to that point roughly, if you sell it when the warranty runs out. Do you honestly think you are going to spend anywhere near that in the next 4 years? Seriously? Because I am on an awful lot of forums and nobody has ever spent anywhere NEAR that in maintenance. That is MULTIPLE engines and transmissions. You MIGHT get those kind of running costs out of a Ferrari, but not a normal German sedan. There is a guy on the BMW forum who has run an '06 325i to well over 200K miles keeping meticulous records along the way. He hasn't spent $25K including gas and insurance on that car! People miss the forest for the trees with this stuff. Those easy $500/mo payments add up to REAL money over a few months, month in and month out. Sure it sucks to get hit with a few thousand dollar bill for a car repair (not that I ever have in decades of owning well-aged European cars), but it is still better than paying for depreciation those first few years. Buy the car you want, and keep the thing for a good long time to amortize that depreciation and other upfront costs over many years. TRADING cars is financial suicide, not keeping them out of warranty.

  • Mcarr Mcarr on Jan 29, 2014

    I'm not going to make a blanket statement against a 100 month loan, because there's so many variables that factor into purchasing a vehicle. I've made some pretty bad financial mistakes with car purchases, but I'd like to think I've learned a lot since then. For instance, if you're going to give me a 0% 72 month loan, hell yes I'll take that, and have. The last instance was on a 2009 Silverado, and given the purchase price I negotiated I was above water on the loan in two years, and when I traded it after three years I had $4,000 in equity on it. The factors working for me in this instance were a vehicle that holds it's value well, and a good purchase price. I wouldn't actively seek a 100 month loan, but if they were going to give me one at 0-2%, I might consider it. The other point is this whole $30k average for a new car thing. There are these thing called "used cars" and they can be had at any price point between $0 and that $30k. I honestly believe I will not buy new again.

  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
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