Tag: trd

By on August 22, 2019

We talked up the amazingly real Toyota Avalon TRD recently, making note of its lofty, second-from-the-top price point, but now the second TRD sedan shoe has dropped.

According to pricing guides seen by CarsDirect, those of you salivating at the thought of taking a Camry to the next level — and frankly, who isn’t — can expect to pay significantly less for the smaller of Toyota’s two testosterone-fueled sedans. Five figures less. (Read More…)

By on August 14, 2019

In the bittersweet recent history of the traditional full-size sedan, no move comes across quite as desperate as Toyota’s TRD-ification of the admittedly competent Avalon. No one — repeat, no one — thinks of the Avalon as a taught, corner carving sports sedan, though the model did gain stiffer bones and better handling via its 2019 model year revamp. Frankly, few people think of the Avalon at all.

Which is a shame, as no one loves large, conservative cars more than your author. Add to that the fact that the current inhabitants of the full-size segment have a lot going for them, cargo capacity excluded, and the Avalon is well-known for being among the longest-lasting vehicles on the road.

In donning the Toyota Racing Development badge, the Avalon can’t help but get noticed, though the reaction of passers-by might fall along the lines of “WTF,” rather than “Oh, dammnnnn…” That’s assuming they ever see one. (Read More…)

By on February 10, 2019

Considering the Toyota Supra was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be silly to think Toyota would cool its heels after two years of teasing the Supra just because it finally went on sale.

Now that you can buy the coupe, Toyota wants everyone to know that they’ll also be able to purchase snazzy upgrades for it through the performance catalog and released the GR Supra Performance Line Concept TRD over the weekend as a reminder. Like the BMW M Performance Parts Concept that appeared over the summer, the Supra exists to show the world what’s possible when the full force of the TRD catalog is harnessed.

Unfortunately, engine upgrades aren’t currently a part of that equation. Like the M Performance car, the TRD Supra receives no improvements to its powertrain. Instead, Toyota showcased a festival of spoilers and fins aimed at optimizing the coupe’s aerodynamics.  (Read More…)

By on February 6, 2019

The Chicago Auto Show is less a trade event for showcasing new models and more of an industry dumping ground for special editions and appearance packages. Toyota is already bringing one of those to the party with the Land Cruiser Heritage Edition, but that’s not all it plans to unload from its trailer.

With the event just hours away, Toyota felt compelled to issue a last-minute teaser of an unidentified TRD Pro model. However, we’re disinclined to believe it’s destined for the updated Tacoma display. (Read More…)

By on December 28, 2018

Ten years ago, Toyota fielded a solid lineup of passenger vehicles that were about as exciting as lukewarm tap water. However, the company has since embarked on a quest to change its trajectory and spice things up. Phase one included revision to the firm’s design language. Phase two involved tapping into the brand’s performance heritage and utilizing Gazoo Racing to help develop performance variants of existing models in Japan.

With models like the Supra making a return and other re-imaginings of performance icons in the works, things are now clipping along at full steam over at Toyota. Unfortunately, not all of its upcoming offerings make sense. While the TRD versions of the Camry and Avalon do more to bolster dynamics than sport-inspired appearance packages offered by other manufacturers, next month’s debut of the TRD Prius is utterly bewildering. These aren’t the first models that come to mind when one imagines Toyota injecting more pep and attitude into the brand.  (Read More…)

By on November 29, 2018

The Camry and Avalon TRD sedans that appeared this month won’t be the last new Toyota variants worked over by the automaker’s racing arm. Toyota has a product offensive on the way and, while the effort will mainly be to update existing models, many of those vehicles stand to gain new sporting iterations — and drive wheels.

Toyota would prefer to TRD and AWD all the things. (Read More…)

By on November 14, 2018

Toyota/Twitter

“Win on Sunday, sell Camrys on Monday,” as the old saying goes. That’s what Toyota’s doing in the lead-up to this week’s debut of two vehicles you’ve waited patiently for. Nah, let’s be real. You’ve resided in a heightened state of suspense, nerves jangling, taking Ativan just to get a few hours of sleep, ever since last week’s teaser of the upcoming TRD Camry and Avalon.

Don’t worry, they’re almost here — and now there’s a whole Tundraful of eye-popping, pants-rending optical candy to feast your peepers on. But don’t settle for having us louts describe the TRD-ified family sedans for you. What does defending NASCAR Cup Series champion Martin Truex Jr., noted lover of Toyota, think? (Read More…)

By on November 8, 2018

Toyota has been exceptionally vocal about its desire to spice up the brand and, for the most part, it has delivered. Expressive, sometimes polarizing, designs have begun populating its lineup as company president Akio Toyoda endlessly talks up the merit of sporting vehicles. While other chief executives focus solely on promoting mobility, he’s discussing the importance of building fun-to-drive cars.

The company’s motorsports group, Gazoo Racing (GR), has even started cranking out tuned versions of the brand’s road cars. However, none of them have made it to North America — nor will they. Despite all of Toyoda’s seemingly earnest talk of performance models, the United States hasn’t seen it manifest into anything tangible.

Considering Toyota also decided not to offer GR models in the U.S., and with cost-cutting measures making the 86 coupe a potential candidate for discontinuation, Akio’s grand vision doesn’t look particularly robust in the West.  (Read More…)

By on November 1, 2018

Image: Toyota

Frankly, you have to wonder what took them so long. With all of America crying out for big front-wheel drive sedans, especially ones with conservative pedigrees and visual upgrades to appeal (plead?) to the younger crowd, a move like this was long overdue.

Yes, finally, Toyota appears ready to give us the Camry and Avalon TRDs we’ve longed for these past many years. Get ready, because these two super sedans drop on an unsuspecting public later this month.  (Read More…)

By on July 24, 2018

It was rumored that Toyota would eventually bring some hardware from its Gazoo Racing sub-brand into the U.S. through Toyota Racing Development. Well, the automaker appears to have finally done so, showcasing some of those parts in the 2019 Toyota 86 TRD Special Edition.

Before you ask, Toyota has not added any power with the TRD edition. Much like the limited-production Subaru BRZ tS, the recipe involves prepping the vehicle for the track with upgraded suspension components, brakes, and tires. There are also visual enhancements that give off a slight boy-racer vibe, though Toyota managed its makeover with more subtlety than Subaru, what with the BRZ tS’s large rear wing. (Read More…)

By on July 12, 2018

While the returning Toyota Supra should be big news, the endless parade of teasers without any real information has left everyone feeling burned out. We previously announced that the vehicle would debut at the Goodwood Festival of Speed this week. But Toyota later clarified that the car we would see wouldn’t be the production version and remain camouflaged, resulting in rage-induced nose bleeds at automotive-media outlets across the globe.

Our expectations couldn’t be lower but we still had to check and see if any new information could be gleaned from the event. We definitely got a better look at it but technical specifications remained elusive. We did learn a thing or two, though. (Read More…)

By on July 9, 2018

It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.  (Read More…)

By on July 6, 2018

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true.  (Read More…)

By on February 8, 2018

Image: Toyota

It’s leg day at the Toyota Athletic Center. As the Chicago Auto Show kicks off, Toyota has changes in store for its off-road TRD Pro lineup that should help drivers of the brawniest Tacomas, Tundras, and 4Runners keep their sunglasses perched on their nose while blasting through an arroyo.

For the 2019 model year, the same 2.5-inch Fox internal bypass shocks found on the existing Tacoma TRD Pro make their way into the full-size Tundra and midsize 4Runner SUV, along with other suspension improvements. The net effect is a higher ride height and milder manners both on-road and off.

In the case of the Tacoma, going TRD Pro means you’ll never leave home without your snorkel. (Read More…)

By on February 6, 2018

Tacoma TRD Teaser CAS 2018

Toyota not-so-subtly confirmed that the Tacoma TRD Pro will soon be available with a factory snorkel via a teaser photo on Tuesday. The automaker wants to remind everyone that new Toyota Racing Development 4×4 models will appear at the Chicago Auto Show later this week.

Mounted high enough for the Tacoma to drive through miles of bumper-deep volcanic ash or water without suffocating the engine, the snorkel showcases Toyota’s commitment to off-roading — or at least the associated trappings. (Read More…)

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