By on August 22, 2019

We talked up the amazingly real Toyota Avalon TRD recently, making note of its lofty, second-from-the-top price point, but now the second TRD sedan shoe has dropped.

According to pricing guides seen by CarsDirect, those of you salivating at the thought of taking a Camry to the next level — and frankly, who isn’t — can expect to pay significantly less for the smaller of Toyota’s two testosterone-fueled sedans. Five figures less.

After a $995 destination fee, American consumers can expect to land a 2020 Camry TRD for the sensible price of $31,995, some $3,410 less than the next-closest V6-powered Camry, CarsDirect claims. A staid 2020 Camry XLE retails for $35,405 after destination, with the sportier-looking XSE topping that by $550.

As you read on these digital pages, the Toyota Racing Development treatment applied to the Avalon sedan warrants a hefty price tag of $43,255. Shrink the Avalon’s platform by a few inches while keeping the same powertrain and you end up with a Camry. Clearly, the price gulf between the two is stark.

Both Camry and Avalon TRD boast a 0.6-inch ride height reduction, beefier springs and sway bars, TRD shocks, 12.9-inch front brake discs with dual-piston calipers (12-inch discs out back), a cat back exhaust, 19×8.5-inch wheels wrapped in Bridgestone Potenza 235/40R19 summer rubber, underbody bracing, a front splitter, side sills, rear diffuser, and a generous helping of interior badging, but the Camry rides away with a very prominent trunk lid spoiler. We’re getting close to wing territory here.

And yet the powertrain lurking within this beast is the same 3.5-liter V6 and eight-speed automatic combo found in the XLE V6 and XSE V6 versions of both sedans. Output is a healthy but certainly not Germany-beating 301 horsepower and 267 lb-ft of torque.

Why the vast pricing gap? Content has a lot to do with it. As CarsDirect notes, the Camry TRD does not offer the optional Navigation Package and Driver Assist Package available on the XLE and XSE and dons synthetic leather for its seats. A message sent by Toyota points out the Camry TRD’s non-sporting content has more in common with the mid-tier SE, a four-cylinder-only model.

In that case, the V6-powered Camry TRD looks less like massive V6 bargain and more like a very elaborate $5,000 appearance and performance upgrade. Too bad you can’t just option an SE with a V6. One thing’s for sure: you’ll be far more likely to see one of these prowling the streets than an Avalon TRD once they hit dealers this fall.

[Images: Toyota]

Get the latest TTAC e-Newsletter!

Recommended

47 Comments on “Toyota Camry TRD Not Nearly As Dear As Its Big Brother...”


  • avatar
    TheDumbGuy

    Note to Toyota- About the moniker “TRD”, DON’T buy a vowel !

  • avatar
    FreedMike

    That floating black roof is AWFUL.

    • 0 avatar
      ravenuer

      Kind of what I thought too.

    • 0 avatar
      highdesertcat

      Toyota is doing its best to remake its image from an unexciting appliance into an exciting and stimulating road warrior.

      This is a tough segment where PRICE and COLOR are often the deciding factors to buy or to pass.

      Maybe a Turbo-4Banger under the hood will entice the great unwashed masses to buy more Camry.

      Maybe a restyling of that gaping maw would also help.

      What were they thinking?

      • 0 avatar
        FreedMike

        My car has a “Turbo-4Banger” and I’m a long, long way from being “unwashed.”

        Enough with the “people who buy stuff I don’t like are stupid” garbage already. Seriously.

        • 0 avatar
          highdesertcat

          Enough with the people who want ME to buy the stuff THEY like.

          Then again, Toyota is trying to make their staid Camry exciting. IMO, a V6 Camry is plenty exciting without any mods.

          It’s gonna take more than a TRD moniker and paint job.

          Hence my suggestion of a Turbo-4Banger.

          • 0 avatar
            FreedMike

            And you don’t see the difference between saying, “hey, maybe you should consider this,” and “people who buy XYZ are stupid unwashed masses”?

            The first is a suggestion you can take or leave.

            The second, basically, is an insult.

            There’s too much of the latter going on around here these days. Just sayin’.

          • 0 avatar
            highdesertcat

            I understand what you’re saying. I didn’t start the hostilities on this board, but I give out just as good.

            There are plenty of people here who insult others.

            Maybe that’s why I have grown to like, respect and admire President Trump. He dishes out as good as he gets. Drives the fruits and nuts CRAZY!!! No one ever talked to them like that before. Hallelujah!

            And it ain’t over by a long shot. More to come and I relish each new development, including overturning the applecart of the global auto industry, like placing a tariff on vehicles America imports at the same rate as the foreigners place on American-made vehicles they import.

          • 0 avatar
            Fordson

            What does choosing a V6 or a turbo4 have to do with Trump?

            You’re here ownin’ the libs. Tool.

      • 0 avatar
        Art Vandelay

        “Toyota is doing its best to remake its image from an unexciting appliance into an exciting and stimulating road warrior.”

        If this is their best then go ahead and start the Toyota death watch. But seriously, if they want to market a sports sedan then why not just rebadge the 3 series BMW? That is sort of “engineering” seems to yield their best work of late.

        I love my Turbo motors of all cylinder counts. I love my NA motors too.
        But I wouldn’t touch a car that looks like this thing if you put a Ferrari V12 that was somehow as reliable as a Toyota 22R in it. I don’t know what city this was designed in, but I bet that city was all out of PCP by the time the designers were done.

        • 0 avatar
          stuki

          None of these are clean sheet “sports sedans.” (As if anything from anyone is anymore…..)

          Instead, these are supposed to be more visceral, and even perhaps a bit “faster,” versions of vehicles that are still predominantly designed to be comfortable and practical. Think AMG E-class, before MB absorbed AMG and tried to turn it into some form of BMW M.

          I don’t much mind the looks of these. But lowered on 19s; on post apocalyptic US/Afghanistan grade bomb cratered roads…..????? Practical “performance” anything for US roads these days, starts and stops with suspensions closer to what is on offer in the Raptor, or the Multimatics in the Colorado ZR/2, than anything designed for glass smooth Autobahns. Cars may not need, nor benefit from, Baja suspensions per se, but controlling heavier, more sidewall’y tires over less smooth ground, is where it’s at for practical performance. Both in the US, in Venezuela and other similar countries.

      • 0 avatar

        @highdesertcat I am not buying Camry under any circumstances and therefore you can consider me unwashed even though I wash every day.

      • 0 avatar
        Daniel J

        I’m extremely happy with the turbo 4 banger in my Mazda 6. Of course, everyone thought I was crazy here for going with a Mazda 6 instead of the faster Camry or Accord.

        I actually like the Camry XLE/XSE with a V6, but not having Android Auto was a deal breaker.

        • 0 avatar
          tankinbeans

          Here I am, happy with the standard 4 cylinder in my Mazda6.

          Different strokes for different folks. The 2 litre Accord Sport is nice, but not nice enough to get me out of my Mazda before I’m ready. It’s 70 odd horsepower that I’ll never be able to use anyway.

        • 0 avatar
          sgeffe

          One of the many reasons I stuck with the Accord (my fourth) is that despite the loss of the J-series V6, there were features on the Accord that were unavailable on the Camry, like remote start on the key fob, while I’m also not real excited about the pano sunroof. (However, I was just looking over the feature list in the V6 Camrys, and they have one “nice to have” that Honda hasn’t had since 2011: a glovebox light! The 360-degree camera is also nice; knowing my luck, Honda will put that on uplevel Accords come 2021, the mid-cycle refresh. I’m not missing the tint brow on the windshield as much as I thought I would, but that’s also another “nice to have” feature still on the Toyota.)

          Of course, the overall looks of this thing is a non-starter! I could correct the front of the Accord with a different grille; not so here!

  • avatar
    dal20402

    I’d pay $3k to get the normal-looking XSE rather than this thing.

  • avatar
    ajla

    You pretty much have to get it in black to hide the goofball spoiler. But then the wheels are black so the whole thing becomes an indistinct mess.

    I think I agree that I’d just get the XSE.

    • 0 avatar
      FreedMike

      Actually, in the absence of a big-engine option in the XLE, I’d opt for a base Avalon. The way I see it, the Camry isn’t a sport (or sporty) sedan, no matter how much go-fast stuff you put on it. You buy this car to cruise comfortably, and the Avalon does just that.

      • 0 avatar
        highdesertcat

        ” in the absence of a big-engine option in the XLE, I’d opt for a base Avalon. ”

        Exactly. That’s what my best friend did when he bought a new Avalon Limited in 2015 to replace his 1989 Camry V6.

        Still has it today.

      • 0 avatar
        ajla

        The Camry isn’t beautiful, but the exterior of the current Avalon is too ugly for me to purchase.

        That said, I don’t think there is anything Toyota builds that I’m in serious consideration of buying at the moment.

        • 0 avatar
          FreedMike

          Setting aside the front end treatment, the Avalon’s a good-looking car. But, God, that grille…and it’s the same motif on pretty much everything Toyota sells.

          Well, at least they’re not “boring” to look at anymore, I guess.

      • 0 avatar
        dal20402

        There is an XLE V6. But the XLE suspension tuning is terrible. IMO the SE/XSE tuning gets it much closer to right for cruising.

    • 0 avatar
      TheDumbGuy

      If you got it in black, it would hide the black floating top, and the grille. You can paint or powdercoat the wheels, or replace them.

      • 0 avatar
        PrincipalDan

        Now I’m wondering what it would look like in black (can I get an interior color other than black on a TRD?) with either really bright chromed wheels or color contrasting wheels.

        Probably better than the 3.5 SR Altima in my drop off line that is plain white with blue anodized wheels.

        • 0 avatar
          FreedMike

          It’d probably look like a 60-year-old guy who’s trying WAY too hard to be hip!

          Ignoring the front-end treatment, I think the Accord Sport has a good sport/conservative styling mix. Love those wheels.

          • 0 avatar
            NormSV650

            Freedmike, I was thinking that the “ricers” need something to aspire to when the larger 4-door is needed. But the actual trend is over landing but Camry, nor Avalon, are anywhere near rugged looking to pretend to play Madmax.

        • 0 avatar
          TheDumbGuy-formerly JoeBrick

          @PrincipalDan-
          https://s16-us2.startpage.com/cgi-bin/serveimage?url=https%3A%2F%2Fencrypted-tbn0.gstatic.com%2Fimages%3Fq%3Dtbn%3AANd9GcTDajO-NylIGdOFPE7y_Ua4yUOq8kaIuvkYScEG1Tjgj28tCQOrGQ&sp=92232386304f91d25bd429dd67c79904&anticache=782674
          Not a problem. Sorry I don’t know how to actually post the picture on here. Because not as computer-literate as you guys.

  • avatar
    PrincipalDan

    I wish that torque figure was closer to the HP figure.

    How about reprogram the stability/traction control so that it doesn’t turn a garden hose on the party every time someone tries to get frisky with the throttle and steering wheel?

  • avatar
    labelnerd

    Just get a Kia Stinger. Much better looking and performance per dollar that cant be beat. This thing is fugly in the front, as are all Toyota products these days.

    • 0 avatar
      FreedMike

      I like the Stinger a lot, but to get one that really outdoes this car performance-wise, you need the GT, and now you’re looking at $40,000-plus. It plays in a different league.

      How ’bout a Fusion Sport? Those are a deal and a half right now.

    • 0 avatar
      John R

      It looks like if you twist some arms at the Kia dealer it’s possible to get a RWD example for less than $30k…

      cars.com/vehicledetail/detail/779627652/overview/

    • 0 avatar
      Cactuar

      At least the Camry has a decently integrated rear reflector, unlike the Stinger which couldn’t even pull that off.

  • avatar
    lstanley

    Can you easily remove the spoiler once installed? ‘Cause this is loudly demanding a spoiler delete option.

    And the first aftermarket company that designs fog light inserts for the Avalon TRD and the Carmry TRD will make hundreds, if not thousands of dollars.

    Thousands I say!

  • avatar
    thornmark

    The Camry is like Kraft American cheese. It has one image and that cannot be altered. Kraft is the choice for most cheeseburgers just like the Camry is the choice of people who want an uneventful and reliable ride.

    Just like Kraft markets extra sharp American cheese, Toyota markets its extra sharp Camry. Both go against type and neither will ever change their image.

  • avatar
    Art Vandelay

    I think I am going to move for a ban on these being parked outside of the garage at my next HOA meeting. I would rather look at a front yard full of rusting third gen Camaros being tended too by an overweight dude in a Van Halen shirt smoking Marlboro Reds while swilling Busch Light than see one of these things.

  • avatar
    Hummer

    I think this is where all the backwards hat bros from the early 2000s with two child support payments all went. I pulled up to a stop light on Sunday and saw two current gen Camrys with the black rims, one car was black the other was the Toyota white with black roof. Both windows down late 30s guys with music playing, one vaping of course.

    It made me realize this seems to be a common sight on this and the last gen Camrys.

    It’s the new IROC minus the half impressive (for the day) mechanicals.

    • 0 avatar
      Hummer

      I also want to know what a catback exhaust and TRD shocks means?

      99.1% of modern V6s make horrible sounds only beat by the noisy loud 4 cylinder Subaru wagon exhaust that’s suddenly becoming a fad. I literally can only think of one decent sounding V6 offhand and that’s the 60V6 with a slight cam.

      Typically, at least for GM-which is a poor comparison I’ll admit, special shocks means shocks that are 98% like regular shocks just with bright colors and a brand name on a generic looking Chinese shock (see Z71 Silverado).

      This just seems like ToA hired the Eddie Bauer guy from Ford and the meaningless Z71 guy from GM. Trim levels with little discernible difference other than badges.

  • avatar
    fasn8n

    It looks grounded to the ground.

  • avatar
    mikey

    A few electrical issues, and I’m just getting too old to use a Mustang as a daily driver… So I checked out a Charger, an Impala, and yes , this may shock everybody. I did look at a Camry ! Unlike G.M ,Toyota employees a lot of people here in Ontario. So I thought “no harm in looking ”

    The Camry may will be a wonderful, reliable vehicle . I’m an aesthetics guy , or for my American friends esthetic guy… I get it. Looks are always subjective . IMHO the Camry ugliness can only be surpassed by the Avalon.

    I am very much enjoying my heavily discounted, fully optioned Impala..

    • 0 avatar
      Eltrontron

      “I am very much enjoying my heavily discounted, fully optioned Impala..”

      I really didn’t feel like renting an Impala a few months ago, but the place had no other decent full size sedans at the time. I was pleasantly surprised by the comfort and ride quality and the V6 had plenty of torque. I could also finally get out of the seat without pushing my elbow against the seat edge while grabbing the door. That ritual has been required for every car in the past 10 years I have owned, except with SUVs. I’m not too old, I’m 44 and I positively decided, that ride height matters and no more ultra skinny tires on a 19″ wheel.

  • avatar
    HotPotato

    A Camry with over 300 horsepower?

    Screw the muscle car era. We truly are living in the automotive golden age.

  • avatar
    MorrisGray

    Does anybody know if the Avalon or the Camry uses start/stop technology or cylinder deactivation ?

    I don’t want either one, just asking.

    And has anyone driven both that could give a driving comparison?

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Arthur Dailey: Dislike that new one. Am ambivalent about the old one, but prefer it to this proposed new one.
  • Arthur Dailey: Worse than the people who conducted 9-11 or the recent shooting at the Pensacola Naval Station? Or who...
  • JMII: I have no horse in this race… just reporting my C7 Z51’s best mileage to date is 33 MPG (50 mile...
  • Jeff S: I took one look at this and I thought Buick Encore. Offer a turbo I3 with a CVT and you have the new Buick...
  • dal20402: That’s a big improvement. The current Kia logo screams “dollar store.” Now they have to...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States