Pricing Revealed for Toyota Avalon TRD, Tapout Shirt Excluded

Steph Willems
by Steph Willems
pricing revealed for toyota avalon trd tapout shirt excluded

In the bittersweet recent history of the traditional full-size sedan, no move comes across quite as desperate as Toyota’s TRD-ification of the admittedly competent Avalon. No one — repeat, no one — thinks of the Avalon as a taught, corner carving sports sedan, though the model did gain stiffer bones and better handling via its 2019 model year revamp. Frankly, few people think of the Avalon at all.

Which is a shame, as no one loves large, conservative cars more than your author. Add to that the fact that the current inhabitants of the full-size segment have a lot going for them, cargo capacity excluded, and the Avalon is well-known for being among the longest-lasting vehicles on the road.

In donning the Toyota Racing Development badge, the Avalon can’t help but get noticed, though the reaction of passers-by might fall along the lines of “WTF,” rather than “Oh, dammnnnn…” That’s assuming they ever see one.

According to pricing guides seen by Cars Direct, the sportified Avalon TRD splits the pricing difference between the former top two trims: Limited and Touring. With an after-destination starting price of $43,255, the Avalon TRD falls $200 above the Limited and the same amount below the Touring.

There’s plenty of choice when it comes to selecting an Avalon, and last year’s test drive of the new 2019 model revealed a concerted push by Toyota brass to push the then-sportiest XSE model to a younger crowd. In this driver’s opinion, a competent chassis and spacious (if somewhat unharmonious) interior was let down by a laggy eight-speed automatic that failed to make best use of the 3.5-liter V6’s 301 horsepower and 267 lb-ft of torque. Dialing up extra firmness was accomplished by a drive mode selector, and indeed, the firmest of the modes was too firm.

If memory serves correct, the Avalon’s perfectly pleasant hybrid variant left a better lasting impression. Regardless, many of the go-fast bits added to the XSE appear on the TRD model, joined by an underbody with extra bracing, upgraded brakes, beefier springs, a 0.6-inch suspension drop, dual cat-back exhaust with look-over-here chrome tips, and lightweight 19-inch matte black wheels. Aero add-ons flourish.

If the Avalon already catches your eye, the ballsiest, most noticeable variant just might be your thing, though the price tag and power specs attached to this front-drive cruiser will inevitably garner the question “why?” should you sign on the dotted line.

After all, a Dodge Charger R/T Scat Pack offers full-size space, a 6.4-liter Hemi V8 (485 horsepower, 475 lb-ft), and a sportier rear-drive layout for $1,515 less than an Avalon TRD. Different strokes for different folks?

Whatever your bag, the Avalon TRD goes on sale alongside its Camry TRD cousin this fall. Report back if you see one.

[Images: Toyota]

Join the conversation
6 of 60 comments
  • Art Vandelay Art Vandelay on Aug 14, 2019

    So if the Camry and Avalon are automotive sweat pants, are the TRD versions automotive Adidas track suits worn to the mall?

  • ToolGuy ToolGuy on Aug 14, 2019

    My thoughts on the Avalon and the reasons for its demise are well documented elsewhere. This model right here is what you get when the OEM's actually listen to and respond to "enthusiasts" and "automotive journalists" - instead of real customers. (Further detail available upon request.) Excerpted from ToolGuy's Guidelines for the Automotive Business (TM): 12. Enthusiasts will steer you wrong 87.2% of the time. 16. When the fuel filler door sheet metal is as tortured as that first picture shows, something is seriously wrong with your design.

    • See 3 previous
    • Flipper35 Flipper35 on Aug 15, 2019

      @Art Vandelay "I guess I just don’t see an actual enthusiast giving a second thought about an Avalon unless they are suggesting a last ride to their aged parents or their spouse cares not about cars I would never do that to my family.

  • Max So GM will be making TESLAS in the future. YEA They really shouldn’t be taking cues from Elon musk. Tesla is just about to be over.
  • Malcolm It's not that commenters attack Tesla, musk has brought it on the company. The delivery of the first semi was half loaded in 70 degree weather hauling potato chips for frito lay. No company underutilizes their loads like this. Musk shouted at the world "look at us". Freightliners e-cascads has been delivering loads for 6-8 months before Tesla delivered one semi. What commenters are asking "What's the actual usable range when in say Leadville when its blowing snow and -20F outside with a full trailer?
  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.