Fresh 2020 Toyota Tacoma Bound for Chicago Auto Show

Matthew Guy
by Matthew Guy
fresh 2020 toyota tacoma bound for chicago auto show

Despite seeming to be older than the dirt on which it rolls, the Toyota Tacoma is enjoying massive sales growth. In fact, it recently had its best-ever December, quarter, and year since introduction. Seriously. It was up an enormous 24 percent for the year, enjoying thirteen consecutive best-ever months.

For 2020, Toyota is massaging the midsizer’s styling, bringing it slightly more in line with its big brothers. We’ve brightened the image to give you a better look.

What looks to be some LED mascara appears on the headlights of the truck shown in Toyota’s teaser pic, along with turn signals baked into the mirror caps. The hood looks to have slightly deeper scallops along the edges of its power dome, but that could be thanks to studio lighting.

An aggressive lightening-up of the teaser image, shown above, reveals a honeycomb-style pattern to the 2020 Tacoma grille. Expected features like a sliding rear window and safety sensors tucked near the rearview mirror remain.

The Tacoma isn’t exactly cheap. An entry-level Ace of Base model (ok, it’s actually called the 4×2 SR Access Cab with an automatic and long box) lists for $25,700, nearly five grand north of a base Colorado. Adding 4×4 to that trim tacks on just over $4,000. At the spectrum’s opposite end, an automatic TRD Pro 4×4 with the Double Cab and an automatic transmission, costs an eye-watering $45,515.

Despite this, the Tacoma’s sales number continue their northward march. Toyota sold nearly a quarter million of the things – 245,659 to be exact – in the 2018 calendar year. That is a sum greater than the combined might of Avalon and Prius and Sienna and Yaris and … well, you get the picture.

The midsize truck market is currently a crowded space, with Ford’s Ranger (absent a Raptor trim – RAGE) appearing in showrooms as we speak and the tag team of Colorado/Canyon continuing to do well. In fact, Chevy’s off-road prowess keeps being cranked northward, first with the ZR2 and now with the AEV Bison. Perhaps Toyota will have an even more aggro TRD Pro in Chicago, although that doesn’t seem to be the truck shown here.

If you’re keen to see the rest of Toyota’s new Tacoma, check out the livestream from their booth at the Chicago Auto Show at 10:00am CST on February 9th. Our fearless Managing Ed will be our boots on the ground at CAS this year, so stay tuned for his coverage, as well.

[Image: Toyota]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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3 of 37 comments
  • Fordson Fordson on Jan 30, 2019

    A front-clip restyle and the headline calls it a "fresh" 2020 Tacoma - ?

  • Lightspeed Lightspeed on Jan 30, 2019

    Taco is selling well because people are sick of the new stuff and all the 'tech toys' They don't trust the new stuff to last, so go with a proven, durable product. I'll bet a lot of Taco buyers are middle-age and seeing it as their last vehicle purchase.

  • RICK Lou, not sure about panthers and Cougars , BUT at 76,I now consider myself a vintage Rolls Canardly. I roll down one hill and Canardly get up the next! Wishing you a Very Happy, Merry HanaKwanzaMas. 🎅🎄
  • Lou_BC The dealbreaker for me is the $80k starting price in Canada.
  • Zipper69 The Grenadier was designed ground up to be a "better Land Rover" and by most press accounts comes close.What little we know about the Quartermaster it's clear that it's intended for serious off road work without additional aftermarket fettling needed.The price is clearly a barrier, but IF it's the real deal, it will have a slot in the market.
  • Michael Charging more for less. Hmmmm
  • FreedMike Meanwhile, over at Nissan, you can get a perfectly nice, well equipped Frontier four-door that has a V-6, 4wd, and is capable of all the "truck stuff" you could ever want for $36,000. And unlike the "pay over sticker or go f**k yourself" nonsense you get at the Toyota place, the Nissan store will probably happily make you a nice deal.