Mysterious Toyota TRD Pro Off-Roader Debuts Thursday
The Chicago Auto Show is less a trade event for showcasing new models and more of an industry dumping ground for special editions and appearance packages. Toyota is already bringing one of those to the party with the Land Cruiser Heritage Edition, but that’s not all it plans to unload from its trailer.
With the event just hours away, Toyota felt compelled to issue a last-minute teaser of an unidentified TRD Pro model. However, we’re disinclined to believe it’s destined for the updated Tacoma display.
First of all, Toyota chooses to describe the mystery vehicle as “a new TRD Pro off-road beast.” Unless the manufacturer’s marketing team is playing fast and loose with its terminology, “new” disqualifies the Tacoma, Tundra, and 4Runner — all of which already have TRD Pro variants.
Since the trim typically denotes body-on-frame vehicles, that leaves us with the ancient Sequoia as the only applicable candidate — unless Toyota throws us a curveball with a second Land Cruiser.
However, there’s a chance the new TRD could be a unibody. While Toyota’s announcement was beyond brief, it did say this new model will lead the charge for a host of updates across the entire TRD Pro lineup. That could be indicative of a change in strategy, with unibody models entering the fold, or simply be an announcement that TRD fans will enjoy a more robust parts catalog or options list next year.
The photograph and accompanying video aren’t much help. Toyota cleverly decided to keep every image of the upcoming TRD Pro cropped so closely that it could be just about anything. Speculate all you can now, as we’ll have our answer by Thursday evening.
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- Jim Bonham Thanks.
- Luke42 I just bought a 3-row Tesla Model Y.If Toyota made a similar vehicle, I would have bought that instead. I'm former Prius owner, and would have bought a Prius-like EV if it were available.Toyota hasn't tried to compete with the Model Y. GM made the Bolt EUV, and Ford made the Mach-E. Tesla beat them all fair and square, but Toyota didn't even try.[Shrug]
- RHD Toyota is trying to hedge their bets, and have something for everyone. They also may be farther behind in developing electric vehicles than they care to admit. Japanese corporations sometimes come up with cutting-edge products, such as the Sony Walkman. Large corporations (and not just Japanese corporations) tend to be like GM, though - too many voices just don't get heard, to the long-term detriment of the entity.
- Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
- Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.