By on February 6, 2014


With Toyota serving as the market leader in body-on-frame trucks (the Tacoma, Tundra, 4Runner and now departed FJ Cruiser), taking aim at the off-road segment seems like a logical next step for their TRD aftermarket division. The new TRD Pro lineup, shown above, clearly apes the styling cues of the Ford Raptor, and is evidence that Toyota is not going to let the Blue Oval have that market all to itself

The TRD Pro trucks won’t get any engine upgrades, but every truck in the lineup gets  TRD Bilstein shocks with a remote reservoir, TRD-tuned front springs, a front skid plate, and unique grille with a large Toyota badge in the center. All three of the vehicles will have lifted front ends, with the Tundra and Tacoma getting a 2 inch raise while the 4Runner makes do with 1.5.

The Tundra will get 18 inch wheels, with the 4Runner getting 17 inchers and the Tacoma sporting 16″ wheels. Each vehicle will get an upgraded interior with TRD parts, with the 4Runner sports an extra inch of wheel travel and the Tacoma gets a TRD exhaust.

Get the latest TTAC e-Newsletter!

20 Comments on “Chicago 2014: Toyota TRD Pro Ups The Off-Road Ante...”

  • avatar

    I guess they don’t need a bigger engine seeing as ford is about to drop the raptor all together, they’ll own the entire corner, short the power wagon of course.

    I do love that color though.

  • avatar

    Always thought it was a poor choice of initials. Is pronounced turd

  • avatar

    “Market leader”? How so? Ford and GM sell the lion’s share of trucks, unless you’re talking about the world. If so, I probably agree, but I’m not about to go digging for sales stats – I’ll leave others to prove right or wrong.

    • 0 avatar

      market leaders in the sense that they’re selling the only body-on-frame small SUV left. pickup trucks have frames, of course, but everyone else has exited the BOF market for vehicles that aren’t pickups. crossovers, minivans that just look like SUVs, and unibody 4wd vehicles with fully independent suspensions.

      consider me pretty disappointed that this TRD Pro thing turned into not much more than badge engineering. maybe they’ll expand this to be a line of accessories, but most people are still going to go aftermarket to outfit their rigs for off-road duty.

      • 0 avatar

        I don’t know if I’d call it badge engineering. The suspension, across the board, seems to be the same as the Tacoma T|X Baja. My uncle has one and compared to my brother’s TRD offroad, it is miles better in ride, handling, and offroad. It is simply a really well sorted suspension.

        Of course, you can get all that in the aftermarket for cheaper than what this package costs. This is effectively a Raptor package without the wide body. That wide body of the Raptor makes the very expensive Raptor package easy to rationalize because you can’t get the wide body in the aftermarket easily. Toyota, for whatever reason, didn’t recognize that the insane look of the Raptor is a huge reason of why it sells well. Toyota stamped TRD Pro in the Tundra bedside and gave all the vehicles bespoke grilles, but that doesn’t complete the package the way the widebody does for the Raptor.

        I just sold my 5th gen 4Runner to scratch the sports car itch, but if I find myself wanting a BOF SUV again, the TRD Pro 4Runner will be at the top of my list. As long as they put good tires on it, it will be darn near perfect off the showroom floor. Super white with everything else blacked out, the old school TOYOTA in the grille, a great suspension from the factory, and all the offroad toys? Yes please!

        • 0 avatar

          I have an 06 4R V8 Sport. I love it.. and obviously it won’t be made again in this configuration. I’d be fine with the Lexus, but of course no roll down rear window. plus I like the cloth interior.

          I’ll just throw parts at it and keep it forever. even though I like the way the 5th gen looks, especially the Trail

        • 0 avatar

          I also dig the old school Hilux-esque Toyota badge myself…. just looks right IMO.

  • avatar

    “market leaders in the sense that they’re selling the only body-on-frame small SUV left. ”

    Nissan still sells the Xterra, although you are completely forgiven for forgetting about it.

    Edit: oops, this was suppose to be a reply to jco.

  • avatar

    It isn’t much but I’m glad to at least see some signs of life from the largely abandoned 4×4 market.

  • avatar

    Desperate attempt to save face after the the failure of the FJ Cruiser

    • 0 avatar

      FJ Cruiser wasn’t a failure, thanks for playing.

      • 0 avatar

        From a sales standpoint the FJ was a failure, especially when compared to its main rival the Wrangler. Although I like the FJ it seems that the chief complaints are with the styling and visibility which Toyota was unwilling to remedy with an update. Perhaps Toyota will pull a Camaro and bring it back in a few years although I’m not keeping my fingers crossed.

        • 0 avatar

          Agreed – everyone that had to have an FJ bought one in the first year and then that was pretty much it. Add to that the front inner fenders that cracked and all those silly “show car” details that seemed cool until you had to live with them on a dialy basis and you have a vehicle that was full of fail. Plus the friggin’ top didn’t even come off like the orignal FJ-4o…what’s the point!

        • 0 avatar

          “From a sales standpoint the FJ was a failure…”

          I wonder….from a ROI perspective, Toyota took an existing platform, the Prado, put a different body on it and sold quite a few of them (I know I’m oversimplifying the process, but it’s not like they developed the vehicle from scratch). Based on those terms, I think they probably did quite well with it. I don’t think they ever expected to beat Wrangler sales. Like the Raptor, I think it was a (relatively) inexpensive experiment that worked….but it has run its course.

  • avatar

    I like the TRD concept across the model line that they’ve chosen. I’ve had an FJ, and now drive a Raptor. If and when I get rid of the Raptor, I’d seriously consider a TRD Forerunner.

    As far as thought that these kinds of vehicles just have a few aftermarket goodies bolted on, I have to disagree. In the case of the Raptor, it has the extreme off road capability baked into the inherent goodness of the F-150….a total package that’s engineered to work together. The Raptor is quite comfortable/capable on road as well as off road…something that can’t be said of a truck with an aftermarket suspension lift bolted on…there’s always going to be a handling compromise. With a vehicle like the Raptor, and I suspect with these TRD variants, that compromise will be very much reduced if not eliminated altogether.

  • avatar

    Much ado about nothing. Not one of these comes with a limited slip. After they’re stuck, the owners will probably find out they didn’t come with tow hooks either.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • MoDo: Things are junk. We would get them as trade-ins with 65,000km and they’d feel like they had 250,000 on...
  • MRF 95 T-Bird: Back in 2018 I was on vacation in Denver and needed a rental. I got from Hertz the Challenger Hemi...
  • mikedt: What’s the saying…something like…Europeans think 100 miles is a long distance and Americans...
  • pmirp1: This is why I pretty much insisted my daughter buy Tacoma. There is a certain cheapness in Nissans nowadays...
  • pmirp1: Let’s see inflation is high, Fed is signaling raising rates, and yet, Branden wants to give people more...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber