#f-150

Part of the appeal of pickup trucks is that they can be many things to many people.

Tow machine to haul your boat? Check. Home-improvement aid? Sure, throw those 2x4s in the back. Guarantee that your friends will call you when they need help moving, even if they never call you any other time? Sure. Cowboy Cadillac? If you like cruising the streets of Texas in comfort, pardner.

Ford’s F-150 is already at least perceived as doing all those things well – Ford doesn’t sell approximately a zillionity billion for no reason – and adding a diesel powertrain to the mix doesn’t hurt.

Ford Motor Company announced a recall of 1.48 million F-150 pickups Wednesday, the latest callback related to a six-speed automatic transmission that can suddenly crash-dive to first gear.

With all the light-truck product buzz surrounding Ford, one thing that’s gone relatively unmentioned is the impending debut of a new F-150. Yes, the world’s best-selling vehicle since the dawn of time, or at least it seems that way.

The 2019 Ranger midsize pickup garnered plenty of page space this week, and oceans of digital ink keep the upcoming Bronco afloat in speculative press, but it’s looking like we’ll see a new F-150 before any of us get a chance to lay a finger on Ford’s retro off-roader.

Ford Motor Company is currently on track to sell 939,809 F-Series pickup truck sales in the United States in calendar year 2018.

That number is hugely significant. Not only does it represent far greater volume than any other vehicle line can manage (the F-Series was outselling the combined efforts of the Chevrolet Silverado and GMC Sierra by 15 percent at the halfway mark), it would also mark the first occasion since 2005 in which any vehicle line topped the 900K mark.

The F-Series accounts for 36 percent of U.S. Ford Motor Company sales, outsells Ford/Lincoln cars by nearly two to one, and outsells all Ford/Lincoln SUVs/crossovers by roughly 2,000 units per month. Use Volkswagen, a global powerhouse, for further comparison: the German brand isn’t likely to sell 400,000 vehicles in America this year. With one-third of the year remaining, Ford has already sold 603,926 F-Series trucks.

But the track towards 939,809 is important for another reason. It’s also 298 sales greater than Ford’s all-time best number. What does Ford need to do during the final four months of the year to break its record?

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

Yes, you’re right – the Raptor is as far from a base truck as The Onion is from real news. However, there’s an argument to be made that the Raptor is as much of an individual model as the Focus RS is a model separate from the workaday hatchback. That is the argument I am making here today.

Raptor pickups can quickly climb into pricing’s nosebleed section, stretching bank accounts of off-road fans and vacuuming their wallets clean. Is a no-options Raptor worth their time? Given that the majority of add-ons augment the truck’s performance not one whit, I think it is.

The F-150 Limited – which is, naturally, limited only to the number they can sell – currently sits atop the truck’s totem pole, usurping the King Ranch and Platinum as the most expensive half-ton F-Series pickup. This will last until the boffins at Ford dream up a new super-lux trim called the Rhodium Precious Bullion Edition.

Recognizing that folks who have the means to lay out nearly a hundred grand on a pickup want the most powerful engine available, the Blue Oval has decided to plug the Raptor’s powertrain between the Limited’s fenders. This means that 450 horsepower and 510 lb-ft of torque are now at the disposal of drivers who prefer sumptuous leather seats instead of desert-busting suspensions.

Ford’s F-150 Raptor is one of the meanest off-roaders you can purchase from the factory and, for the 2019 model year, the automaker’s doing its part to further improve its trail worthiness. Instead of going for visual upgrades that might tempt impulsive shoppers, Ford is sticking with hardware and technology.

The 2019 Raptor will receive upgraded shocks, Recaro sport seats, and a new Trail Control system that allows the pickup to cruise through seriously rugged terrain at low speeds — allowing the driver to focus on steering, instead of maintaining momentum and traction. According to the manufacturer, the system automatically adjusts power and braking to each individual wheel and is functional up to speeds of 20 mph. It also works for hill ascent and descent, even on craggy landscapes.

After a fire that rocked Meridian Magnesium Products of America’s ability to effectively supply automakers, Ford and a handful of other automakers found themselves in trouble. The Blue Oval had arguably the most to lose with its cash cow F-Series trucks seeing production idled for the foreseeable future. Fortunately, there is a ray of hope shining through the fog.

Numerous sources are claiming assembly could resume on the F-150 by this Friday. Previous estimates had Ford’s truck production being stalled for weeks. However plants in Dearborn, Michigan, and Kansas City, Missouri, are believed to resume operations by May 18th. Unfortunately, Ford’s Super Duty pickups at its Louisville truck plant won’t be getting the same treatment. Production for that facility is to remain stalled indefinitely.

As we told you yesterday, Ford announced it will temporarily halt production of the F-150 and Super Duty after a fire at Meridian Magnesium Products of America knocked out a key supplier. While the Blue Oval isn’t the only automaker affected by the supply shortage, as General Motors, Fiat Chrysler, BMW, and Mercedes-Benz also report the likelihood of production interruptions, Ford has the most to lose.

Taking the company’s most profitable vehicle out of the mix for a few weeks is a big deal. During a bad month, Ford might sell around 50,000 F-Series trucks in the United States. But a good month can see around 90,000 deliveries, so an unplanned idle probably has the automaker tugging at its collar a little. Fortunately, Ford currently has a 84-day supply of F-series pickups. That doesn’t mean it won’t feel the pinch if the wait on parts takes longer than expected.

The factory shutdown affects F-150 production at the Ford Kansas City Assembly Plant, which Ford said will last until at least May 14th. Super Duty lines at Kentucky Truck and Ohio Assembly have also shut down. Ford’s Dearborn Plant is expected to go down temporarily in the near future.

So, how far have the ripples spread?

Sixteen thousand, five hundred miles. In ten months. It would be fair to say that I’m getting a lot of use out of my Silverado “Max Tow”. What that number doesn’t make plain, however, is how much effort I put into not driving the truck. Unless the hitch is in use or there is some kind of load in the bed, I don’t take it out of the driveway.

This is not sitting well with my wife, the infamous Danger Girl. She point outs that we should be able to get a quarter-million miles on the truck and it makes very little sense to use something that is plainly more expensive to run, such as my ZX-14R, rather than the Silverado. All I can say in response is that I feel guilty using a three-ton-plus vehicle for the drive to work or dinner. It’s a mild form of mental illness, I suppose.

Not everybody is crazy like me. Which brings me to today’s “Ask Jack” questioner, who is in a rather unique position to go truckin’ like the Doo-dah man.

Ford has paused production of the F-150 at its Kansas City Assembly Plant after a fire at one of the facilities belonging a Michigan-based supplier created a parts shortage. Meridian Lightweight Technologies makes instrument panel components for the pickup.

Roughly 3,600 unionized plant workers at the Kansas City facility have been told to cool their heels at home from May 7th to 14th, according to an Automotive News report.

It seems we stood and talked like this, before. We looked at each other in the same way then. But I can’t remember where or when… no wait, I remember it perfectly well. It was eight months ago when I asked you to help me pick a perfect pickup. I ended up with a 2017 Silverado LTZ Crew Cab 6.5′ bed with Max Tow package and the 6.2-liter engine. Not all of you approved.

The Silvy ain’t going nowhere, but there might be space in the driveway for a second truck starting in the spring. Just like last time, I’m going to set some loosely-defined rules — but this time the rules will be very different.

It’s NAIAS week in Detroit, signaling a parade of press conferences and more shrimp than what’s found in all the North Atlantic. While buzzwords this year are “mobility” and “disruption,” the Detroit Three still found time to show us new versions of machines in my favorite segment, the full-sized pickup truck market.

Chevy showed off a new Silverado with an octet of trims, Ram dropped its new non-Freightliner pickup, and Ford promised an oil burner for the F-150.

Now we’ve seen them all, here’s my question to you: if forced to choose one, what would you select?

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.