Escorted Out of the Ford Club, Harley-Davidson Goes It Alone

Steph Willems
by Steph Willems

It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.

For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.

Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion.

This time, the only involvement on the part of Ford is that its F-150s serve as the basis for a conversion. Indiana-based Tuscany Motor Co., maker of illustrious custom brodozers, has come aboard to make it happen. Together, the two companies hope to generate awareness, as well as interest, among would-be owners and Ford dealers.

Tuscany and Ford go way back, as the Indiana company remains a Ford-approved specialty vehicle manufacturer and vendor. The limited-edition, 700-horsepower Shelby F-150 displayed at the 2015 SEMA show was Tuscany’s doing.

Like looking at concept trucks? Harley, which has enough on its plate already, hopes you do. The company’s concept truck (aka Harley-Davidson Truck) went live at the motorcycle maker’s 115th anniversary bash in Wisconsin on Wednesday. Apparently, this truck aims to remind viewers of Harley’s Fat Boy model, though the casual observer might insist it looks more like a 2019 Ford F-150.

On all corners, you’ll find unique 22-inch aluminum wheels shod in all-terrain rubber, and Tuscany has also punched vents in the front fenders that it claims are functional. The grille and similarly perforated bumper cap accommodate black honeycomb mesh and, in the case of the bumper, an obnoxious LED light bar. A new Raptor-style hood sees its own honeycomb.

Beneath the beast, a BDS Suspension lift and FOX shock absorbers lend the truck an off-roading prowess its 22-inch wheels might have a problem with. (Content subject to change, Tuscany warns.) Elsewhere, Harley-Davidson’s presence rings out loud and proud from every nook and cranny.

If brash driving is your bag, Harley wants to hear from you.

[Image: Harley-Davidson/Tuscany Motor Co.]

Steph Willems
Steph Willems

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  • Lightspeed Lightspeed on Sep 03, 2018

    I'll never understand why Ford never required Harley to make an F150 bike.

  • Macmcmacmac Macmcmacmac on Sep 04, 2018

    Some might say that the back of a pickup is the natural habitat of an HD, so the merger of the two is natural. Not me of course. I like HDs. I saw a sticker price on a HD themed F150 about 8-10 years ago @$78k and had to laugh.

  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.
  • Bd2 Eh, the Dollar has held up well against most other currencies and the IRA is actually investing in critical industries, unlike the $6 Trillion in pandemic relief/stimulus which was just a cash giveaway (also rife with fraud).What Matt doesn't mention is that the price of fuel (particularly diesel) is higher relative to the price of oil due to US oil producers exporting records amount of oil and refiners exporting records amount of fuel. US refiners switched more and more production to diesel fuel, which lowers the supply of gas here (inflating prices). But shouldn't that mean low prices for diesel?Nope, as refiners are just exporting the diesel overseas, including to Mexico.
  • Jor65756038 As owner of an Opel Ampera/Chevrolet Volt and a 1979 Chevy Malibu, I will certainly not buy trash like the Bolt or any SUV or crossover. If GM doesn´t offer a sedan, then I will buy german, sweedish, italian, asian, Tesla or whoever offers me a sedan. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.
  • Bd2 While Hyundai has enough models that offer a hybrid variant, problem has been inadequate supply, so this should help address that.In particular, US production of PHEVs will make them eligible for the tax credit.
  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
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