#f-150

Automotive News is reporting the Insurance Institute for Highway Safety will rate versions of Ford’s F-150 pickup with dramatically different safety ratings after re-testing versions of the pickup, which is a highly unusual move for the safety nonprofit.

The SuperCrew cab version of the F-150 earned the highest marks from the IIHS in its small overlap crash test, earning a Top Safety Pick rating. The re-tested SuperCab registers only a “marginal” rating in the same crash.

The difference, according to Automotive News, are tubular frames called “wheel blockers” installed on the SuperCrew, but missing from the SuperCab and Regular Cab models.

Ford announced that it made a $1.9 billion net-adjusted profit in the second quarter of 2015, marking the largest gain for the automaker since 2000, according to Automotive News.

The profit represents a 44-percent gain over last year despite dipping global sales and a stronger U.S. dollar hampering exports. Ford said it was selling cars for more money and offering fewer incentives, despite recent reports of F-150 incentives topping nearly $11,000 in some places.

Ford said revenues in North America surged 10 percent, which helped the company beat Wall Street’s expectations.

The Chevrolet Silverado has outsold the Ford F-150 so far this year, but sales of Ford’s Super Duty trucks have boosted the company’s truck business past its competition, PickupTrucks.com is reporting.

All three truck makers are selling more pickups than they were a year ago, but flagging F-150 sales and depleted inventory could be keeping Ford’s perennial half-ton leader back.

An unnamed product planner for an unnamed truck company candidly told me off the record once: “There is no ceiling for trucks right now. It’s incredible.”

He’s right. Ford’s announcement yesterday of a truck that’ll likely sniff $60,000 to start is a far cry from your grandfather’s Ram that he bought for three dairy cows and a handful of sawdust.

Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.

Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.

The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.

A Ford spokesman said Friday that despite the automaker offering nearly $11,000 on particular F-150 models, their incentives are still under the segment average.

“It’s not like every F-150 customer walking into a Ford dealer today — whether they’re in L.A. or New York — is going to get $10,000 off of every single model,” Truck Communications Manager Mike Levine said.

“On average, we’re lower than the segment.”

Ford is looking to boost sales of its full-size F-150 by offering more than $10,000 in incentives for some higher-trim models in some parts of the United States, Automotive News is reporting.

Production issues have plagued the aluminum 2015 F-150 since its launch late last year. According to Ford, only half of the F-150’s normal inventory has been available since June, which as hampered sales. The automaker says dealer stocks will be full by the end of September.

The company’s website offers nearly $11,000 off of 2015 Ford F-150 XLT SuperCrew with Chrome or Sport packages in some parts of the country.

Ford’s F-150 is an important vehicle for Ford and it’s not too much of an exaggeration to say it’s an important vehicle for America. In 2014, the F-150 was not just the most popular truck in America, it was the most popular anything in America, selling more than 740,000 examples. For those that love their numbers, that is more F-150s than everything Hyundai sold in the USA put together.

Redesigning the F-150 isn’t just putting Ford’s profits on the line. Hundreds of suppliers and countless employees are worried about Ford’s aluminum gamble.

As Richard Hammond and James May wrap up the “lost episodes” of Top Gear sans Jeremy Clarkson, the three are rumored to be heading to Netflix with the unsuspended pair turning down deals worth 4 million GBP.

Here’s what caught our eyes over the weekend.

After being stuck in Nashville for an extra unscheduled 24 hours and spending the following 12 hours bouncing from airport to airport, I can easily say that air travel is horrible. Conversely, Mazda is extolling the emotional virtues of driving in a new ad campaign.

Here’s what happened overnight.

The Cure for Gentrification? (photo courtesy: OP)

Zach writes:

Sajeev,

I would like your, and the B&Bs, opinion on my dilemma, but first a love letter of sorts…

I’m a proud owner of an ugly truckling, a 1988 Toyota single cab short bed pickup in all its carburated 22R goodness. The 4spd close ratio stick makes anything above 60mph interesting, but I’ve hauled 2200 lbs of radiators in it to the scrap yard, and other than having to hit the brakes to steer, it had no problems. No AC, no power anything. For a while I had a dump bed on it, which meant that trips to transfer station attracted every hispanic and african in the vicinity. I bought it for $700 from a gentleman who commuted around DC in it since new, and whose new wife forced him to sell it. I still run into him at the local HomeyD and he always looks longingly at it.

This review begins with a car, a broken car, a miserable broken ungrateful little four-wheeled implement to which I have sunk too much money and too many pulled hairs, both of which I will never recoup.My stupid, silly Mazda Miata has been out of commission since, oh, last May, befallen by a faulty engine and then, uh, another faulty engine. (The details are sordid: first time was a journal bearing, if anyone’s keeping track, and the second, a failed oil pump. Someday I’ll gather all of my thoughts on this Horrible Misadventure in Transportation Ownership and publish the eight-thousand word screed to any miscreant willing to stomach it.) The Miata of my obsessions. Sadly.The third engine, as pointed out by snickering colleagues, has got to be the charm. That warm glow of schadenfreude doesn’t feel as good when you’re the poor dumb bastard.

Keep those Benzes, BMWs and Audis in the garage, son: $50,000-plus trucks and SUVs are where it’s at for the ballers and players these days.

Losing 700 pounds may not be enough in the fuel economy for the 2015 Ford F-150, as plans are being made to add hybridization to the mix.

Things are rough for Ford on Truck Mountain, with ground lost for the fourth consecutive month in November in a market-share situation that isn’t about to improve any time soon.