Nair: Ford Hard At Work On F-150 Hybrid
Losing 700 pounds may not be enough in the fuel economy for the 2015 Ford F-150, as plans are being made to add hybridization to the mix.
Detroit Free Press reports global product development boss Raj Nair stated the automaker was “working very hard” on the hybrid system for the F-150, but that it was too soon to go into detail on when it would hit showrooms or how the system functioned.
Regarding diesel, Nair said that fuel prices — already falling below $2/gallon in a few spots in the United States — are making such a thing tough to bring about, that even a hybrid system would pay for itself long before a diesel F-150 could. That said, if the demand is there, Nair believes Ford could tap into its diesel portfolio to make that model happen.
Speaking of fuel prices, truck marketing chief Doug Scott said he didn’t think sales of EcoBoost models would be dampened by cheap fuel, citing customers’ choice to buy an EcoBoost F-150 for the performance as well as fuel economy.