Ford Announces Nearly $60K-to-Start "Limited" F-150

Aaron Cole
by Aaron Cole
ford announces nearly 60k to start limited f 150

Ford announced Tuesday its new range-topping truck, the F-150 Limited, which will go on sale this winter. The Limited replaces the Platinum as the most you can pay for an F-150, and while the automaker didn’t specify how much the Limited may cost, it’s clear it will be knocking on the door of $60,000 — if not kicking it down.

Limited only in name, not in price, Ford’s newest F-150 is aiming to push average transaction prices higher and further than they’ve ever gone before. According to Reuters, the average price paid for a pickup was $42,429 so far this year.

The Limited model sports 22-inch wheels, a 3.5-liter EcoBoost turbocharged V6, 360-degree cameras and massaging seats.

The F-150 Limited will take head-on the Ram 1500 Limited and GMC Sierra 1500 Denali, which cost $51,370 and $51,160 respectively.

In addition to unique exterior and polished aluminum wheels, the F-150 Limited sports four colors: Shadow Black, Magnetic, Blue Jeans (!) and White Platinum Metallic.

The new Limited trim features all of the interior goodies available: Ford’s Sync infotainment system, panoramic sunroof, cross-traffic alerts, remote start and tailgate release, and a laser-engraved production number plate on the center console that shows the position of your truck in the likely five-figure “limited” production run.

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  • Shaker Shaker on Jul 22, 2015

    Well, as long as small businesses can get tax write-offs for "work vehicles", this trend will continue. "DADDY - can we go in the TRUCK? It's SO NICE!"

  • Zackman Zackman on Jul 22, 2015

    If I were in the market for a pickup, all I'd want is a short-bed, standard cab, one-step-above-a-work truck; i.e. chrome grille/chrome grille surround, A/C, auto tranny. Make it red, most likely. Everything else - keep it simple, after all, it'll get scratched up and well-used!

    • Dal20402 Dal20402 on Jul 22, 2015

      Clearly if you'd actually use your truck to carry things, rather than stuffing them into your beater Grand Prix because your truck is too nice, you're not the intended audience.

  • Jdt65724922 How can a Chrysler E-Class ride better than a Chrysler Fifth Avenue?
  • Lorenzo This series is epic, but I now fear you'll never get to the gigantic Falcon/Dart/Nova comparison.
  • Chris P Bacon Ford and GM have decided that if you can't beat 'em, join 'em. Odds are Chrysler/Cerberus/FCA/Stellantis is next to join in. If any of the companies like Electrify America had been even close to Tesla in reliability, we wouldn't be here.
  • Inside Looking Out China will decide which EV charging protocol will become world wide standard.
  • Chris P Bacon I see no reference to Sweden or South Carolina. I hate to assume, but is this thing built in China? I can't help but wonder if EVs would be more affordable to the masses if they weren't all stuffed full of horsepower most drivers will never use. How much could the price be reduced if it had, say, 200hp. Combined with the instant torque of an EV, that really is plenty of power for the daily commuter, which is what this vehicle really is.