While You Were Sleeping: Mazda Says Driving Matters, New HiLux and Ford F-150 Trailer Backup Assist Revealed
May 21st, 2015 11:39 AM Share
After being stuck in Nashville for an extra unscheduled 24 hours and spending the following 12 hours bouncing from airport to airport, I can easily say that air travel is horrible. Conversely, Mazda is extolling the emotional virtues of driving in a new ad campaign.
Here’s what happened overnight.
- Mazda’s new mantra: ‘Driving Matters’ (Automotive News)
The new campaign is meant to pull on your heartstrings. You can see the first spot here. We will have more on it later today.
- 2016 Toyota Hilux Debuts With New 177HP Diesel (CarScoops)
The next HiLux has finally debuted. We will have more TTAC coverage on this later today.
- Ford Unveils Pro Trailer Backup Assist for 2016 F-150 (PickupTrucks.com)
A knob on the dash effectively replaces the steering wheel when reversing to hook up a trailer.
- 2017 Mitsubishi Shogun to keep off-roader roots (Autocar)
Mitsubishi has stated the next Shogun will most definitely be an off-roader and most definitely be a hybrid and most definitely be ugly like the GC-PHEV concept.
- Chrysler’s “Customer Driveaway” Tag (Hemmings Daily)
Chrysler offered factory delivery in the ’50s. This needs to come back.
- BMW M3 From Top Gear Going Up for Auction (GTspirit)
Looking for an E36 M3 that was once driven by a little man around Europe? Here you go.
- IndyCar: James Hinchcliffe injuries unlikely in F1 (Auto123/GMM)
FIA technical delegate Joe Bauer has said injuries sustained by Hinchcliffe wouldn’t happen in F1 because of a material called Zylon.
#DrivingMatters #F-150 #F150 #Ford #Hilux #Mazda #Reveal #Towing #Toyota #Trailering
Published May 21st, 2015 6:39 AM
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6 of 8 comments
That Mazda ad is clearly aimed squarely at me. I actually got emotional. No shame.
You aren't kidding. I just got stuck for 15 hours in the Denver Airport and had to sleep on the floor because all the hotels around were booked for a convention. Then I realized renting a car is like a very small hotel room, so I got a Ford Fiesta and slept in it. Also drove it to a friends house and was very impressed by it's performance. The automatic was also surprisingly good. Makes me think about trading in my Focus ST for a Fiesta ST. It feels lighter.
A nice antidote to all the publicity about driverless cars. Mark, sorry about your airport travails!
Well done Mazda ad. It speaks to me.