#Subaru

The popularity of the Subaru WRX and its larger-displacement STI sibling rival that of free vape coils and Monster energy drinks at a Millennial blogging event. Despite its growing age, owners and would-be buyers seem content with Subaru’s driver-focused all-wheel-drive sedan. There’s plenty of goodwill with this crowd.

As the previous-generation Impreza-based model awaits a new platform and body, it looks like buyers of the 2019 WRX STI stand to gain something that was available only in very limited numbers for 2018. More power.

For some reason, today is all about manual transmissions. Some going, some staying… but most just going.

That’s the world we live in, where consideration must be given to high-tech safety aids, while multi-cog automatics and infinitely cogged CVTs have stripped the stick shift of its secondary attribute: fuel economy.

For Subaru, the Lineartronic continuously variable automatic will soon become the brand’s only choice of gearbox, with one notable — and likely temporary — exception.

The next-generation 2019 Subaru Forester, which debuted Wednesday at the New York International Auto Show, looks mighty familiar. That’s because, despite the updated lines, the compact crossover retains the blocky, tall-greenhouse shape of its predecessors.

Subaru flirts with conformity, but never fully succumbs.

Now riding atop the Subaru Global Platform (shares with the Impreza and Crosstrek), the 2019 Forester offers a new trim level, a power boost for the stalwart 2.5-liter flat-four, and greater standard content — especially when it comes to driver assist technology. Unfortunately for brand purists, these standard driver’s aids have eliminated the manual transmission from the Forester lineup.

Yesterday’s teaser of the upcoming 2019 Subaru Forester got me thinking, but not about the Forester. Don’t get me wrong, the Forester’s a good vehicle — a gold first-gen model driven by a buddy tackled moderately challenging terrain with aplomb whenever we’d head to the woods for some gunplay — but for many, it’s not the stuff dreams are made of.

No, I started thinking of the blank space in Subaru’s lineup — the missing models that could fill a niche here and there. If given control of the company’s development team, I know exactly what I’d plunk atop the company’s global platform, and maybe you do, too.

If there’s a great way to piss off Subaru buyers, the quirky Japanese brand hasn’t thought of it yet. Few automakers can boast of Subaru-like annual sales increases, and even fewer can say their customers are more likely to stick with the brand at trade-in time. Actually, only one brand can say that.

Subaru holds the distinction of actually seeing its U.S. sales rise during the recession, and from 2008 to 2017, volume rose by more than 245 percent. One of the models contributing to its success is the unassuming but remarkably capable Forester — a boxy, upright compact crossover with a tall greenhouse and an interior larger than its outside appearance would suggest.

Screwing up the next-generation Forester, which debuts later this month as a 2019 model, could hurt Subaru badly. No surprise, it looks like the automaker is choosing to play it safe.

Is Subaru, a scrappy-but-approaching-the-mainstream automaker, about to ditch the manual transmission? That’s what some are gleaning from comments made by Subaru UK managing director Chris Graham on the sidelines of the Geneva Motor Show this week.

Speaking to Auto Express, Graham mused about the brand’s EyeSight driver-assist technology and Subaru’s desire to include the suite of safety aids on all of its cars. The trouble is, EyeSight isn’t available on Subarus equipped with manual transmissions. If you’re looking for goodies like automatic emergency braking and lane departure warnings, a Lineartronic CVT had best be on your wish list, too.

Graham’s comments point to a Subaru that’s prepared to weaken the bond between driver and car in the name of increased computerized control.

Subaru has been showcasing the Viziv Performance Concept in an effort to build hype for the next-generation WRX since last fall. The automaker even produced a hardcore STI variant to double down on the concept’s current role. However, a large subset of Subaru enthusiasts only care about one thing: finding out when the WRX wagon will return.

Officially, the WRX wagon died when Subaru made the switch to a stubbier hatchback in 2007. To the chagrin of the platform’s fans, the company eventually stopped offering the performance model as a hatchback, too. North America has been in a tizzy ever since, and enthusiasts seeking an AWD performance hatch have been forced to seek comfort elsewhere. Those days might be coming to a close.

Subaru just unveiled the Viziv Tourer Concept at the Geneva Motor Show, giving us a taste of what might be in 2020.

After serving as head honcho of a brand that’s enjoyed 10 consecutive years of sales increases in the United States, Subaru of America CEO Tomomi Nakamura is headed to Japan to work the same kind of magic on the automaker’s global business.

On Friday, Nakauma was tapped as the next president of Subaru Corporation, the multi-armed conglomerate once known as Fuji Heavy Industries. He’s served in that role since 2014. In his place, Subaru of America president Tom Doll takes the biggest office at Subaru of America HQ, making him the first American to hold the position since Subaru took over the U.S. division in the waning days of disco.

It’s now Doll’s responsibility to see that Subaru’s hot streak continues, even in this era of cooling demand and technological disruption.

With his last Ace of Base segment, Matthew Guy got everyone talking about the base Volkswagen GTI S. It went so far as to cause certain members of the TTAC staff to build GTIs over at the Volkswagen website. I didn’t do that, because I was busy ruminating on the difficult choices a Buy/Drive/Burn entry on hot hatches might offer. It’s difficult to write said entry the way I want, because the STI isn’t available as a hatchback anymore. So we’ve got hot compacts today.

Three hot hatches grr, compacts, from different manufacturers. One gets purchased, one you borrow, and one burns to the ground. Last time, it became apparent that some of you don’t know the rules, so here are the rules and you should read them before you scroll further. Let’s get speedy.

Subaru’s new range-topping crossover just dropped its pricing list, adding a new entry in the remarkably tight base MSRP battle waged among three-row Japanese midsizers.

The 2019 Ascent, a seven- or eight-passenger crossover with familiar styling and unsuspectingly large dimensions, doesn’t seem worried by the healthy sales enjoyed by its competitors, and certainly doesn’t feel the need to arrive at dealers this summer with a discount tag hanging from its sleeve.

In fact, its base price tops that of three well-established rivals.

If you’re a modern-day automaker without an electrification strategy, you’re in trouble. Not only will you face the global stigma of being truly evil, you might also miss out on the possibility of future sales. Sure, electric vehicles only account for about 1 percent of total domestic deliveries right now, but it’s a growth market, spurred on by political pressure and regulatory action. Some regions, like California, have plug-ins taking up as much as 5 percent of annual car sales.

Subaru needs help, as it doesn’t sell a single electrified vehicle. The brand discontinued the Crosstrek Hybrid, and its only battery-driven plug-in, the long-defunct Stella EV, was sold only in Japan and proved about as popular as VD. While Subaru can certainly build a good car, it hasn’t had the best luck with electric vehicles.

It’s now calling on its “friends” for backup.

The small car-based truck market was an interesting place in the early 1980s. Chevrolet had a hit on its hands with the El Camino, and it caught other manufacturers empty handed. By then, Ford had lost its LTD-based Ranchero pickup, and in its grief turned to a short-lived experiment called the Durango, based on the Fairmont Futura.

Dodge tried this one. The Rampage.

Subaru says it will invest $140 million into its production facility in Lafayette, Indiana, to ensure assembly of the 2019 Ascent goes off without a hitch. The cash will go toward helping the automaker meet the growing demand for SUVs in North America and provide 200 additional jobs for the region.

Subaru of Indiana Automotive (SIA) currently produces the Impreza, Legacy, and Outback. But it’s scheduled to add the Ascent early next year. The investment covers a factory expansion, new equipment, and tooling to support higher production volume.

Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show.

The company used models portraying a happy family to show off the Ascent, only with a twist – this fictional family, called the Barkleys, is of the canine variety. Sure, there were actors portraying a happy human family, too, but Subaru was using only dog puns in its presentation.

At this year’s L.A. Auto Show, Subaru will introduce the Ascent, a seven-passenger crossover that the brand is calling the “biggest yet” and “family-sized.” In a market awash with three-row machines, Subaru is one of the few brands not peddling a vehicle that will seat a shift of hockey players plus their driver.

Until then, let’s toss one of Subaru’s current nameplates, the Forester, under our Ace of Base microscope.