#Subaru

Subaru’s parent company plans to change its name from Fuji Heavy Industries to, simply, Subaru Corporation. Why? Because #branding, of course.

In an effort to leverage the recognition of its Subaru brand, the transportation giant says the move away from its long-winded company name will help grow Subaru as a distinctive global presence in the automotive and aerospace industries.

Fuji Heavy Industries currently has four divisions: Automobile, Aerospace, Industrial Power Products, and Eco Technology.

The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.

Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”

The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim.

It’s longer, lower, wider, and yes, more global than before.

Subaru has unveiled the next generation of its perennially popular Impreza, adopting a more contemporary style while placating purists who worried their fun compact could become too beige.

Revealed at the New York Auto Show in sedan and five-door guise, the 2017 Impreza brings tasteful, flowing lines to a body that once delighted in being chunky. There are more subtle curves here than a coastal highway.

As we reported yesterday, a group of top automakers has agreed to offer automatic emergency braking (AEB) on almost all of their models by 2022.

The National Highway Transportation Safety Administration (NHTSA) confirmed the voluntary agreement today, meaning virtually all light-duty cars and trucks sold in North America will adopt the safety feature by Sept. 1, 2022.

The group is made up of Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

Subaru, worried that it might be losing its coolness, could be planning to rebel against its new-found mainstream image.

That, Big Battery picks up steam, Tesla’s stock turbulence continues to amaze, NASCAR wants Millennials to watch a race, and Porsche thanks its lucky stars for SUVs … after the break!

Subaru’s next generation of models will ride atop a platform that is stiffer, less prone to body roll and can incorporate a variety of propulsion sources, Motor Authority reports.

The new modular platform will underpin all future Subaru vehicles except the BRZ, starting with the Indiana-built 2017 Impreza.

Besides its adaptability to a range of models, the company says the key selling point of the Subaru Global Platform is a greatly increased stiffness that lends itself to safety and handling.

I moved from California to Colorado in 2010, and the stereotype of the stony Subaru driver who snowboards/hikes/camps/rock-climbs, has some sort of retriever dog, and drinks super-hoppy craft beers turns out to be based on reality.

Everyone here drives Subarus — hell, even I have an Outback in the fleet — but we’re talking about the beat-to-hell, 15-to-30-year-old cars here, and not shiny new Crosstreks in the REI parking lot. Last week, I saw the perfect example of that type of Subaru in a Denver self-service yard: this rusty, crusty, 200,000-mile, Pleiades-badged Colorado veteran, which spent its long life driving to trailheads and brewpubs, is now set to donate its metals to the global commodities markets.

Sajeev,

We have three cars in our household that see regularly use, but we are considering going down to two vehicles in an attempt to save some money. However, instead of just getting rid of one of those three cars, we are trading in two of them toward a newer vehicle that we plan to keep long term.

Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.

Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.

Check them all out … after the jump!

Few people get dressed up for a test drive, but I had to be convincing and look respectable. I was an occasional college student at the time, somewhere between my freshman and sophomore years on the 10-year plan. I walked into the local Subaru dealer and waited to be approached.

I can’t tell you how I did it, but I ended up taking a new Impreza for a test drive, solo. Thank goodness, as my early-20s self had long dreamt of sliding a Subie around some gravel, with a handbrake pull to get the car to rotate. The polyester-clad salesman would have stopped the fun entirely too early.

If you bought a slushbox-equipped Impreza wagon sometime in 1998 from a dealer in Columbus, I’m sorry.

You may remember my decision three months ago to replace my aging Cadillac STS with a brand-new 2016 Subaru WRX. The “avoid highways” option has been selected on Google Maps ever since, as evidenced by the WRX’s above-average odometer reading. It’s not my fault that the Subie commands a twistier route every time I start it up.

However, this relationship between the WRX and me has not been without its quirks. After making a few payments and driving 5,000 miles, I’ve emerged from the honeymoon period to take a step back and evaluate this new marriage. Let’s take a look at the good, the bad, and the annoying.

As the American auto industry soared past 2014’s output on the way to a record-setting year of new vehicle sales volume, the rising tide did not lift all boats.

Smart, Bentley, Dodge, Maserati, Jaguar, Fiat, Volkswagen, Scion, and Buick all sold fewer vehicles in 2015 than in 2014. The year-over-year rate of growth produced by Cadillac, Mini, Mazda, Chevrolet, Toyota, Chrysler, and Ford was, in each case, slower than the industry’s overall rate of expansion.

Thirteen automobile brands did, however, sell more new vehicles than at any time in their respective histories.

Arranged in reversing order of total sales, these are they.

Twenty-fifteen is all done and junk.

We had a lot of change around here, didn’t we? Everywhere that I’ve ever worked in my entire life, somebody has taken me aside and said something to the effect of, “If you don’t like change, this isn’t the place for you.” In fact, there’s so much change in the world nowadays that there are actually people who make six-figure salaries as “Change Management Specialists.” They do things like give you safe spaces to discuss your grief and then send you large bills to fund their vacations.

The only thing that any of us can really count on in 2016 is more change. In order to maintain relevance in this space, TTAC has to continue to evolve. There are people who’d like TTAC to be timewarped back to 2005, to the time when our austere founder and his band of merry men took on the giants of the industry — and won. I’d like to think that spirit still exists here. I, personally, do the very best I can to bring you my unfiltered opinion on this business, and I trust the others who share the responsibility of putting their names below the masthead of TTAC to do the same.

That being said, there is often a difference between The Facts and The Truth.

You’ve made some bad decisions at the holiday office Christmas party. We’ve all done it. Don’t compound it by using a (probably inaccurate) free breathalyzer that you picked up at a Honda dealer instead of a cab ride.

That, and Subaru is turning production up to “11,” Hyundai was hit hard in China and Nevada’s rolling the dice on electric cars … after the break.

James writes:

Hi Sajeev,

I’ve got a 2003 Impreza WRX (blob-eye) that’s covered 96,000 km now. I bought it two years ago from the original owner, who seemed to take very good care of the car (every receipt since new). The car has been almost faultless.

About 4,000 km ago, at 92,000 km, the original clutch was clearly on its last legs. Under wide open throttle in 3rd gear, the clutch would slip and struggle to get power down. So off it went to a local WRX specialist to have the clutch replaced with a new kit: new pressure plate, machined flywheel and new Exedy OEM (standard, not heavy duty) replacement clutch.

However, when I got the car back, it felt completely wrong.