Subaru Announces $140 Million Investment to Ensure Ascent Production


Subaru says it will invest $140 million into its production facility in Lafayette, Indiana, to ensure assembly of the 2019 Ascent goes off without a hitch. The cash will go toward helping the automaker meet the growing demand for SUVs in North America and provide 200 additional jobs for the region.
Subaru of Indiana Automotive (SIA) currently produces the Impreza, Legacy, and Outback. But it’s scheduled to add the Ascent early next year. The investment covers a factory expansion, new equipment, and tooling to support higher production volume.
According to Inside Indiana Business, the state’s economic development group has confirmed it will provide up to $500,000 in training grants due to SIA’s job creation efforts. The city of Lafayette is also supporting the expansion, with Mayor Tony Roswarski stating that the facility has shown itself to be an employer that “offers jobs that can translate to lifetime careers.”
Almost $1.5 billion has been invested into the plant over the past five years. With the inclusion of the new hires, Subaru of Indiana Automotive will have around 5,800 full-time employees. The automaker expects the factory to assemble around 364,000 vehicles for this year and forecasts annual output to reach roughly 400,000 units once Ascent production is at full steam in 2018.
[Image: Subaru]
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Is it me, or do ALL of these things look exactly alike? It's almost like you could build the same car, change the grille and the headlights and the taillights, and spread them among different car lots.
I am waiting for the generic version of the crossover sold at Walmart under the Faded Glory label. How about an Amazon Prime version. Of course both of these will proudly bear the "Hecho en China" label.