#Ram

Americans love their pickups but the segment’s sizing has adopted the same methodologies favored by the McNugget industry. Medium-sized trucks are now supersized, leaving full-sized pickups in danger of developing their own gravitational fields. However, it wasn’t all that long ago when the North American market was awash with compact pickups like the original Ford Ranger, Chevrolet S-10, and numerous Japanese alternatives — including the legendary Toyota Hilux (which we just called “the Pickup”). Dodge even had the Dakota for customers who liked D.I.Y. projects but wanted something a little larger and more capable of hauling the necessary materials in a single trip.

Back then, the competition was incredibly fierce. But club cabs gradually evolved into crew cabs and, before anybody knew what happened, every single pickup left on the market had become monstrously large. Though it wasn’t like that everywhere in the world. Plenty of markets still appreciate the handyman’s pickup and Latin America is about to receive an updated one from Fiat Chrysler Automobiles. It’s called the 2021 Ram 700 and serves as the spiritual successor of the Ram 50/Mitsubishi Mighty Maxx.

So you just bought your 2021 Ram 1500 TRX. You’ve got a supercharged 6.2-liter V8 from the Hellcat underhood, making 702 horsepower. You’re ready to take on the desert, if not the world.

Yet, you have no frickin’ clue what a certain infotainment-system setting does. You’re stumped. You’ve dove into the owner’s manual and the dry prose has you flummoxed and the index is no help. What’s a truck owner to do?

The amount of limited editions that Ram puts out seems limitless. Yet the brand doesn’t stop.

Here’s one that’s intended to honor the people who serve in our military. Without getting political, I think whether you’re liberal, conservative, libertarian, or somewhere else on the political spectrum, saluting the troops for their service is a good thing. Even pacifists likely acknowledge the sacrifices troops are asked to make.

Ram sure does.

Dodge fielded a full-size, truck-based SUV for many years and called it Ramcharger. Eventually for Some Good Reasons, ChryCo abandoned the segment and let Ford and General Motors rake in the dough instead. Today we check out a beautiful truck from the later period of the Ramcharger’s run.

Hope you really like brown.

If Fiat Chrysler handed a dime to auto scribes every time it introduced a new trim or special edition Ram, there’d be quite a few additional millionaires roaming the streets.

Today they’d be 10 cents richer.

Yes, there’s more choice to be had in the Ram lineup for 2021, both in the light- and heavy-duty camps. Because Night editions already exist in the Ram lineup, the truck maker was forced to think long and hard for this one.

Introducing the Limited Night:

There’s no more secrets when it comes to the Ram 1500 TRX. The brand’s brawniest light-duty pickup appeared Monday with a Hellcat V8 nestled between its bulging fenders, ready to tackle high-speed runs across the desert (or Nebraska) for anyone with $71,790 burning a hole in their wallet.

Bragging rights sometimes fetch a steep price, and the TRX’s after-destination sticker only rises from there. Sure, it’s potent and contains all the goodies a sophisticated moonshine runner could want, but what about the truck it’s meant to challenge — and beat?

Fiat Chrysler pulled the wraps off its latest supercharged creation on Monday, revealing a full-size pickup the automaker dubs the “apex predator of the truck world.”

Fear FCA’s baby.

As Ram’s answer to the Ford F-150 Raptor, the TRX dons a wider track, extra suspension travel, and tosses the model’s naturally aspirated engines for a mill that’s more familiar to the Dodge crowd.

General Motors has conquest on the mind. As the Labor Day long weekend and all of its associated new car deals looms, the automaker wants to woo owners of Fiat Chrysler products (or their family members) into top-selling Chevrolet and GMC models.

It’s not a huge incentive, but it does call attention to the General’s renewed rivalry with Ram. Chevrolet in particular wants to widen the pickup sales lead it only just recaptured from its resurgent rival.

Ram has issued a succinct press release on the status of its answer to the Ford Raptor. The 2021 Ram 1500 TRX is now officially set to debut next Monday, ready to dazzle you with the volume of dirt it can kick up when asked.

Sadly, that’s about all we can tell you. Despite the concept (pictured) coming equipped with a healthy 6.2-liter V8 belching out nearly 600 horsepower way back in 2016, everyone and their mother now claims the production TRX will come with a Hellcat motor to ensure Ford is shamed into submission. While that’s hardly the only metric one could use to measure the total value of an off-road pickup, most seem to think it’s a good place to start.

Quite suddenly, large electric pickups have become the hottest thing you can’t yet buy. But they’re out there, looming, just waiting to see whether demand for this embyonic segment materializes.

Ford, General Motors, Rivian, Tesla, and Lordstown Motors all have a stake in the game, with the next two years promising to reveal exactly how much pent-up thirst exists for these battery-bound behemoths. Watching from the sidelines is Fiat Chrysler, an automaker whose historical aversion to EVs is a matter of record.

Not surprisingly, FCA plans to take a wait-and-see approach.

Ram bucked the trend of offering a short-term extension of a previous-generation product, keeping its older-model 1500 pickup in production for longer than the typical year, let’s say.

Having the old model stick around after the new-for-2019 1500’s appearance paid dividends, with Ram muscling past Chevrolet’s Silverado in sales last year. Without a midsize pickup with which to tempt lower-priced buyers, the brand felt that an aging full-sizer with a pared-down price tag was the next best thing for boosted volume.

For 2021, that recipe hasn’t changed.

Oh, it’s really official now. The supercharged, off-road-ready sport truck previewed by a concept vehicle four years ago is almost here, and Ram now has a landing page for it.

Appearing for the 2021 model year, the Ram Rebel TRX is a full-size 1500 with a heart transplant from a Dodge Hellcat donor. Squarely in its sights is the Ford F-150 Raptor, a model that’s dominated the niche it carved out for itself for too long.

A South Carolina assembly plant that took major damage from a tornado back on April 13th is making headway in returning to production. It’s still a long way from normal, but the plant’s promise of “limited production” in the coming weeks should be music to the ears of Ford, which relies on the Seneca, SC facility for components for its biggest-margin vehicles.

It still isn’t known when exactly Ford plans to restart vehicle assembly in the U.S., but May 18th has been floated as a possibility. In Seneca, the tornado-toppled BorgWarner plant, builder of transfer cases for 4×4 systems, could be back in business by that point. Sort of.

After being understandably cagey about its plans to resume North American production, Fiat Chrysler appears to be ready to get back to work. Well, eventually.

After other automakers cautiously penned new return dates this week, FCA did the same, telling suppliers on Wednesday that its restart will be a multi-phase operation. Sadly for those awaiting the launch of Jeep’s two largest models, March’s industry shutdown has pushed their dream vehicles further into the future.

With some analysts now estimating the coronavirus outbreak’s cost to the automotive industry at as much as $100 billion, there’s not much reason to hope for any vehicle segment to trend in any direction but downward. However, domestic pickup sales have surprised us.

Despite the industry taking it on the chin overall, domestic truck sales are actually improving in the United States — at least by the measure with which we gauge domestic sales performance. Seeing the writing on the wall last month, domestic nameplates began incentivizing product like wild. Apparently, bargains ride two-up with the lead horseman of Pestilence. That, in combination with southern states being slower to enact social distancing measures, helped prop up truck sales. While that may result in the region having a longer recovery, it seems to have padded the market’s fall ever so slightly.