#Ram

Domestic automakers are enamored with the full-sized pickup segment because it’s a reliable way of securing hundreds of thousands of sales in North America on an annual basis. Here, Ford’s F-Series reigns supreme. That might not always be the case, however, especially with younger buyers opting to purchase their pickups at competing brands.

Last month, Edmunds released a study claiming Ram is leading the charge with buyers under 35 — saying the brand had won over “the most coveted section of the market.”

Reid Bigland, the towering Fiat Chrysler exec who made waves by suing his employer last year, has announced he’s leaving the company after 22 years of service. His last day will be April 3rd.

Head of U.S. sales, the Ram brand, and president and CEO of FCA Canada, Bigland was once seen as a potential replacement for late CEO Sergio Marchionne, but a spat with his employer tainted the longstanding relationship. That lawsuit apparently came to a head earlier this year.

File this tidbit under the “no shit” banner. Fiat Chrysler has been without a mainstream midsize pickup since the beginning of the previous decade, and the automaker’s dealer council is sick of waiting.

A our own Tim Cain told you recently, 2019 brought the public’s growing desire for midsize pickups into stark clarity. The segment’s hot and, with the addition of the Ford Ranger, growing. FCA dealers want a slice of that action.

Wandering the 2020 Chicago Auto Show floor on the second media day, I entertained myself by playing with trucks.

More specifically, I tinkered with the trick tailgates found on GMC and Ram models, plus the in-bed cooler offered by Honda’s Ridgeline. Also springing to mind is the available roll-up tonneau cover offered by Jeep’s Gladiator, as well as that old stalwart, the RamBox.

We spend a lot of time discussing pickups on these digital pages, and with good reason. Pickups have quickly become the go-to vehicle for growing families, replacing sedans and wagons in that role, though crossovers and SUVs of varying sizes still garner the greatest market share.

With a proliferation of trim choices leading to ever-higher ATPs and hefty margins for those who build them, pickups remain a cash cow for many companies — at least, those capable of capturing the public’s attention. With data in hand, let’s look at the decade that was.

Many stories can be told of the events of 2019, but one of the headliners should be Fiat Chrysler’s growing presence in the full-size truck segment. Not domination of it, obviously — that role continues to be reserved for Ford Motor Company and its F-Series pickups. Still, the past year did see the Ram brand relegate Chevrolet to the third-place spot in U.S. sales.

North of the border, where people love big trucks just as much as Americans (regardless of what virtues are signalled on the world stage), it’s a similar story. Let’s see how the Detroit Three are faring in the snowy full-size segment up yonder.

Today’s Question of the Day was generated by some comments on yesterday’s post regarding the new Jeep Grand Wagoneer. There, it was clear that two divergent camps of opinion were present regarding the model’s long hiatus.

Let’s explore this a little further.

A yet-to-be-revealed engine that’s kept the rumor mill in Mopar circles churning continues to make its possible presence known. It’s an engine supposedly tapped for a new line of Fiat Chrysler products, and might find a home in existing vehicles, too.

It’s an engine that comes to the table with (arguably) the sexiest cylinder layout on the market: six of ’em, all in a row.

The Environmental Protection Agency has gotten around to tinkering with Ram’s l atest EcoDiesel V6, and its early findings should put a smile on the faces of the folks in Auburn Hills. However, the estimated fuel economy of the latest (and totally legal) 3.0-liter diesel comes with an asterisk.

While the oil-burning Ram 1500 does seem to beat out Ford’s 3.0-liter Power Stroke both in terms of power and efficiency, both Ford and Ram take a backseat to General Motors.

Never have pickup trucks mattered more to an automaker, especially domestic automakers. As sedans and coupes fall off, trucks make up an ever greater percentage of a company’s sales, and the greater (and quickly rising) average selling prices of these hulking family vehicles means there’s a pot of gold waiting for those who succeed.

While the full-size pickup front-runner hasn’t changed since the early 1980s, Ford’s F-Series faces growing competition from two traditional foes. Both Fiat Chrysler and General Motors have newer pickups on the market, and it’s eating into the popularity of the untouchable F-Series.

Fiat Chrysler Automobiles has a history of releasing special edition vehicles, with Black Edition and Night Edition trims being among the most recent inclusions. Despite having unique names, there isn’t much difference between the two. Both attempt to replace as much of an automobile’s exterior features with dark plastic as possible, with one taking things a step further than the other.

While wholly unnecessary, considering all of the above can be accomplished through aftermarket purchases, FCA has done well by offering various special edition vehicles with unique, factory sanctioned customization. In addition to being an easy way to get customers to spend a bit more on a new vehicle, it also helps keep old models fresh and in the media — encouraging posts like this one.

A senior manager who led the team of diesel engineers behind Fiat Chrysler’s maligned EcoDiesel V6 has been indicted by a grand jury on charges of conspiracy to mislead U.S. regulators and the public.

Following an investigation by the Department of Justice, Emanuele Palma, FCA’s senior manager of diesel driveability and emissions, faces multiple charges of conspiracy to defraud the U.S., wire fraud, and violation of the Clean Air Act. He’s also accused of lying to the FBI and Environmental Protection Agency investigators.

All of this stems from the EPA-led outcry over auxiliary emissions control devices found on the company’s previous-generation 3.0-liter diesel truck engine.

While Ram’s holdover 1500 Classic isn’t about to earn any top safety awards, its current-generation successor just did. The Insurance Institute for Highway Safety bestowed a coveted Top Safety Pick + label upon Ram’s strong-selling full-size pickup, making it the first vehicle in its class to ever earn the accolade.

Lots of pickups are plenty safe, lording over the road as they do, but a new addition to the IIHS’s testing regimen prevented the awarding of top honors to any member of these open-trunk, half-ton family sedans — headlights. Thanks to a tweak in May of this year, the Ram 1500 crew cab now qualifies for the top podium.

If there’s one thing the lads at Ram enjoy more than making torque, it’s making new trim variants for its various lines of pickup trucks. The old Ram 1500 Classic has enjoyed countless special trims during its long life, including a few colors which your extroverted author found to be quite fetching (Ignition Orange and Sublime, anyone?).

Now, the marketing arm of the company is applying similar treatments to the new Ram 1500. In addition to a Night Edition, which slathers the grille and other addenda in inky paint, the off-road focused Rebel gets a fresh trim as well.

Get your filthy minds out of the gutter — we’re talking about touchscreens here. Big ones. Specifically, the monstrous, tombstone-sized slab of screen found in Ram’s new 1500 and Heavy Duty pickups.

Apparently, the boys and girls in Dearborn are envious of their rival’s vertically-oriented footlong and aim to get their hands on an even bigger one.