Ram Wants You to Rebel With the 2021 TRX

Steph Willems
by Steph Willems

Oh, it’s really official now. The supercharged, off-road-ready sport truck previewed by a concept vehicle four years ago is almost here, and Ram now has a landing page for it.

Appearing for the 2021 model year, the Ram Rebel TRX is a full-size 1500 with a heart transplant from a Dodge Hellcat donor. Squarely in its sights is the Ford F-150 Raptor, a model that’s dominated the niche it carved out for itself for too long.

There’s plenty of action in the extra-burly midsize field, but full-size truck buyers who really want to kick up dust are left with either the Raptor or a bunch of rivals that don’t come close to its performance. Ram aims to change that.

The TRX debuts in late summer, the brand announced Thursday. Is it a coincidence that this news came on the same day Ford plans to launch its next-generation F-150? Doubtful!

Spy photos and a plethora of rumors made Ram’s announcement far from shocking. It was known last year that the TRX was a go.

It’s not a mirage. https://t.co/CZSAFgLBZZ

Ram TRX | Late Summer 2020 pic.twitter.com/Ck2fT1rRII

— Ram Trucks (@RamTrucks) June 25, 2020

Nothing to see in the above teaser, sadly.

Back in 2016, Ram unleashed the Rebel TRX Concept on attendees of the Texas State Fair, tempting them with a supercharged 6.2-liter V8 borrowed from Dodge’s muscle car family, aggressive handling, muscular suspension, and thrill ride-worthy harnesses for the truck’s occupants. Bulging fenders cast shade on oversized all-terrain rubber spaced half a foot further apart, thanks to a wider track.

That concept carried a 575-horse version of the supercharged 6.2L. It’s believed that, for the production model, Fiat Chrysler will reach into the parts bin and source a 707 hp (and 650 lb-ft) mill from the “lesser” of the Hellcats, mating it to an eight speed automatic.

With this kind of power on tap, Ram would be able to kick sand in Ford’s face, which is something Ram very much wants to do. The Raptor boasts an extra potent version of the brand’s 3.5-liter Ecoboost V6, generating 450 hp and 510 lb-ft.

Alas, at this point there’s little to share in terms of details. The TRX’s recipe is well known; whether it emerges from Ram’s oven fully baked remains to be seen.

[Image: Matthew Guy/TTAC]

Steph Willems
Steph Willems

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  • Superdessucke Superdessucke on Jun 25, 2020

    TRX?? I associate that name with an odd-sized Michelin tire that's so hard to find you end up on ebay searching for a set of standard rims. What was wrong with Warlock, Ramcharger, or even Li'l Red Truck? I'm kind of surprised FCA didn't resurrect an old Mopar name for this one.

  • Lou_BC Lou_BC on Jun 26, 2020

    Why would anyone compare this to the Raptor? The Raptor has good suspension. The Ram Rebel "air ride" freezes up in the cold and overheats when run hard. The "hellcat Rebel" is going to be a 4x4 version of the V12 SRT pickup. It is rumored that Ford is already planning to put a version of the GT500 V8 in the Raptor. I'd rather see a Raptor Ranger and Raptor Bronco anyways.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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