By on August 14, 2020

2020 Chevrolet Silverado logo badge

General Motors has conquest on the mind. As the Labor Day long weekend and all of its associated new car deals looms, the automaker wants to woo owners of Fiat Chrysler products (or their family members) into top-selling Chevrolet and GMC models.

It’s not a huge incentive, but it does call attention to the General’s renewed rivalry with Ram. Chevrolet in particular wants to widen the pickup sales lead it only just recaptured from its resurgent rival.

According to CarsDirect, GM’s offer of an extra $750 off for owners (or their family members) of 2006-or-newer FCA product kicked off a week ago and runs until the end of the month. It also applies to lessees of 2015 or newer Chrysler, Dodge, Jeep, and Ram vehicles.

The cash can be combined with offers of up to 15 percent off MSRP, with no trade-in required.

The conquest products are few, but they do move a lot of metal for GM: the Chevrolet Equinox and Silverado 1500 Crew Cab, plus their direct GMC siblings. Already, one can find any number of offers for these models, including significantly cheap leases for low-end Silverado 1500s. For example, the 2020 Silverado 1500 Crew Cab 2WD Custom (with 4.3-liter V6 and Custom Value Package) can be had for $312 a month for 36 months with nothing down.

If you recall, Ram ate Chevy’s lunch last year, with its 1500 Classic/1500/HD combo catapulting the brand’s pickup sales above that of the Silverado nameplate. At the time, Chevy was phasing in its 1500 and HD models, with sales sinking during the new-generation changeover.

Nothing’s normal this year, but Chevrolet can at least claim the big-truck lead over Ram. Through the end of June 2020, Silverado sales are up 4.05 percent over the first half of 2019, reaching 267,166 units. In the same period, Ram sold 246,253 full-size or heavy duty pickups — a year-to-date drop of 18 percent.

While the deals on popular models are worthy of note this August, the long weekend that marks the end of summer typically brings even more tempting offers. Play your cards wisely.

[Image: © 2020 Chris Tonn/TTAC]

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5 Comments on “GM Targets FCA Owners As Labor Day Nears...”


  • avatar
    Vulpine

    Unfortunately for GM, they don’t offer any true competitors to any Jeep or Fiat products, which puts them at a major disadvantage right there.

    • 0 avatar
      WhatsMyNextCar

      GM has the Trax and Trailblazer as options to the Renegade. The Equinox aligns with the Cherokee in size. They also have the Blazer as a 5-seat option to the Grand Cherokee. That’s not a suggestion that any of the GM options have the off-road capabilities of the mentioned Jeeps. But…in typical day-to-day use, we all know these Jeeps aren’t taken off-road.

      GM has nothing to appeal to the off-road enthusiasts who shop at Jeep.

      Fiat doesn’t even have customers, do they?

      • 0 avatar
        Vulpine

        @WhatsMyNextCar: Renegade has a Trail Rated version; can the Trax and Trailblazer claim the same?
        Cherokee has a Trail Rated version; can the Equinox claim the same?
        Grand Cherokee is Trail Rated; is the Blazer?

        Like I said, GM doesn’t have anything Competitive with Jeep OR Fiat.

        And Fiat does have customers; the 124 Spyder, 500L and 500X are still available.

  • avatar
    ScarecrowRepair

    If I were FCA, I’d be advertising that GM think FCA products have better trade-in value than Ford or anyone else.

    Or maybe not. But it would be fun.

  • avatar
    millerluke

    Mmm… how would that work?

    Have a Durango R/T? Buy a Traverse! Or a Tahoe! For 50% more!
    Have a minivan? Buy an Equinox… I guess…
    Have a Charger? Boy, have we got… uh… nothing…
    Have a Challenger? Well, you could get a Camaro… with fewer seats and less usefulness…
    Have a FIAT? Buy something else… anything else…
    Have a Ram? Buy an ugly Silverago!
    Have a Jeep? Again… nothing…
    But hey, we got little crossovers with shitty engines!!!

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