Trashed by a Twister and Crucial to Ford, a BorgWarner Plant Struggles to Get Back on Its Feet

Steph Willems
by Steph Willems

A South Carolina assembly plant that took major damage from a tornado back on April 13th is making headway in returning to production. It’s still a long way from normal, but the plant’s promise of “limited production” in the coming weeks should be music to the ears of Ford, which relies on the Seneca, SC facility for components for its biggest-margin vehicles.

It still isn’t known when exactly Ford plans to restart vehicle assembly in the U.S., but May 18th has been floated as a possibility. In Seneca, the tornado-toppled BorgWarner plant, builder of transfer cases for 4×4 systems, could be back in business by that point. Sort of.

As reported by Automotive News, the facility aims to reach limited production by early May, with a plant spokesperson saying, “We have teams on-site working on necessary repairs to the facility to make this happen in a safe and efficient way.”

An elderly security guard was killed in the early morning hours of April 13th after the twister took aim at the sprawling plant, located near the Georgia and Tennessee borders. Packing winds of 160 mph, the EF-3 tornado ripped the roof and walls from much of the building’s envelope, causing untold mayhem inside.

Both BorgWarner and Ford, which uses Seneca-supplied transfer cases for the F-150 and Expedition, among other big-bucks models, said the plant and the equipment inside was not a write-off. However, neither could initially say how long the plant would be offline. As Ford grapples with a shock to its finances caused by the coronavirus pandemic, maintaining a steady flow of popular, high-margin vehicles to Americans slowly emerging from lockdown will be crucial to its recovery.

Toyota is also known to source transfer cases from Seneca for its Tundra full-size pickup, and the same goes for Ram and its 1500 (per the Associated Press). Clearly, a crucial component from a plant knocked offline during an already trying time.

BorgWarner took to Facebook on Wednesday to inform employees that some workers will be called back to the plant next week. “The rumors are true … we are officially restarting next week with LIMITED PRODUCTION,” the company wrote.

How many workers will be needed, and what kind of output the plant can manage given its present condition, remains to be seen. With vehicle sales depressed by the pandemic (though not nearly as much as you’d think, in the case of full-size pickups), perhaps the disaster’s timing can be seen as a silver lining. Existing inventory — and perhaps new builds made with whatever transfer cases still remain on site — could be enough to satisfy demand until BorgWarner gets its act together in full.

Maybe.

[Image: Ford]

Steph Willems
Steph Willems

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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