#November2014

The Chrysler Group reported the Dodge Dart’s best-ever sales month in November 2014 as year-over-year volume jumped 39% to 9012 units.

This was the first time Dart volume climbed beyond 9000 units in a single month. The previous top month for this modern incarnation of the Dart was May of this year, when 8644 were sold.

Yet at best, a best-ever month from the Dart still represents nothing more than a mid-pack performance.

Passenger car sales in the United States are up just 1% as the overall industry has grown more than 5% through the first eleven months of 2014. America’s two best-selling premium brands, however, are enjoying more encouraging passenger car numbers in 2014. Quickly decreasing fuel prices are not, as of yet, slowing car volume at BMW in the least.

November 2014 U.S. sales of the Chevrolet SS fell to the lowest full-month total in the model’s 13-month history with General Motors reporting just 105 units.

SS volume peaked at 350 units in March of this year. Last November, in the SS’s first full month, 178 were sold. Year-over-year, SS sales slid 41% twelve months later.

The rise of the small luxury crossover is undeniable, not just based on the most recent evidence available. U.S. sales of premium brand small utility vehicles rose 17.9% to 23,776 units in November 2014, an increase of 3615 units compared with November 2013. Much of that improvement was powered by the smallest of small luxury brand crossovers: the Audi Q3, BMW X1, and Mercedes-Benz GLA, sales of which grew to 4963 units from the 2364 generated by the X1 a year ago.

Up a notch in size/price/prestige, the Acura RDX-led category (which was topped by the Audi Q5 in each of the last three months) was up just 5.7% in November 2014, not hugely superior to the gains made by the overall industry, which rose 4.6%. But this class of SUV/crossover is up 17.8% over the span of the last eleven months. Combined with the aforementioned trio of underlings, they’ve grown 17.7% to 222,844 units.

Clearly, this is a growth market with untapped potential. These are the ess-you-vees of tomorrow, despite lacking (for the most part) off-road credentials, significant ride height, or superior utility compared with conventional, nearly nonexistent small wagons.

In each of the last three months, the Cherokee has been the best-selling model at America’s fastest-growing volume brand. Jeep sales are up 44% in the United States through the first eleven months of 2014, an improvement of 191,895 units.

Excluding the Cherokee, which wasn’t on sale until the fourth-quarter of 2013, Jeep sales are still up 10% in 2014 and 15% in November. Those Cherokee-less increases still far outpace the auto industry as a whole, which is up a little more than 5% this year; a little less than 5% in November.

Yet even before Jeep once again broadens its lineup with the subcompact Renegade, the Cherokee helped power the brand to new heights. The Jeep brand last topped the 500,000 mark in calendar year 1999. Jeep sold 629,074 utility vehicles during the first eleven months of 2014.

If ever there was a month to highlight the popularity of America’s best-selling SUVs and crossovers, November 2014 is it. The Honda CR-V, the top-ranked utility vehicle in each of the last three months, didn’t just outsell all SUV and crossover nameplates, it outsold all passenger car nameplates, as well.

CR-V sales improved by 8869 units as the four cars which sold more often one year ago – Camry, Accord, Civic, Altima – all registered fewer sales this November than last, combining for 8359 fewer total sales. During a month in which passenger car sales held steady, utility vehicle sales jumped 9.5%.

The CR-V was by no means the only popular utility vehicle to post major gains in November 2014. All of the ten top sellers shown here (indeed, all 14 top-selling SUVs and crossovers) reported increased volume, year-over-year. The second-ranked Ford Escape was up 22%. Jeep’s Cherokee, still new at this time a year ago, was up 67% in November 2014. Nissan Rogue volume jumped 44%.

Compared with the previous month, November 2014 saw smaller automakers pick up market share at the expense of America’s largest automobile manufacturers. General Motors and Ford Motor Company combined to lose nearly a full percentage point in November even as the Volkswagen Group, Subaru, and Daimler AG combined to equal that in terms of gains.

For the 18th consecutive month, the Scion brand’s U.S. volume declined in November 2014. The streak has reached a special low point, however, with the worst percentage decline since June and the lowest sales total since January 2012, when the iQ had only just arrived and the FR-S wasn’t yet on sale.

We’re long past expecting Scion to be capable of selling 14,400 cars a month as they did when the brand peaked in 2006. In 2012, Scion sold an average 6125 cars per month, an average which climbed to nearly 6700 monthly sales in the final seven months of that year.

But with just 3907 November 2014 sales, a 21.4% drop compared with November 2013 and a 30.3% decline compared with November 2012, the brand’s 18-month streak has tumbled to new lows.

Full-size pickup trucks generated 13.1% of all U.S. new vehicle sales in November 2014, up from 12.5% in November 2013 thanks to a 10% volume gain.

That 10% segment-wide increase occurred despite a 10% decrease from America’s best-selling vehicle line, the Ford F-Series. New F-150s are arriving at dealers now, but overall F-Series volume will be volatile for a few months as the aluminum F-150 takes over from the outgoing model.

The F-Series’ share of the full-size category slid from 42.2% in November 2013 to 34.6% last month.

Things are rough for Ford on Truck Mountain, with ground lost for the fourth consecutive month in November in a market-share situation that isn’t about to improve any time soon.

After months of idling, the Dodge Viper will once again roll out of the assembly line to a roped-off display near you.