Cherokee Is Jeep's Best Seller Three Months Running

Timothy Cain
by Timothy Cain
cherokee is jeep s best seller three months running

In each of the last three months, the Cherokee has been the best-selling model at America’s fastest-growing volume brand. Jeep sales are up 44% in the United States through the first eleven months of 2014, an improvement of 191,895 units.

Excluding the Cherokee, which wasn’t on sale until the fourth-quarter of 2013, Jeep sales are still up 10% in 2014 and 15% in November. Those Cherokee-less increases still far outpace the auto industry as a whole, which is up a little more than 5% this year; a little less than 5% in November.

Yet even before Jeep once again broadens its lineup with the subcompact Renegade, the Cherokee helped power the brand to new heights. The Jeep brand last topped the 500,000 mark in calendar year 1999. Jeep sold 629,074 utility vehicles during the first eleven months of 2014.

During the September-to-November period, however, the Cherokee’s importance was revealed with greater clarity. It led all Jeeps with 14,639 sales in September, equal to 26.5% of the brand’s total. In October, the Cherokee accounted for 28.5%, or 15,715, of Jeep’s 55,198 sales. Last month, the Cherokee rose to fifth place in overall SUV/crossover rankings with 16,945 sales, 29.5% of all Jeep sales.

So far this year, the Cherokee ranks third in Jeep sales with 160,793 units, behind the Grand Cherokee’s 166,610 units and the Wrangler’s 161,325. Grand Cherokee volume is up 6%; Wrangler sales are up 12%. Jeep sold 84,028 Patriots, a 21% increase, over the first eleven months of 2014. Compass sales are up 14% to 56,318. 33% of FCA’s U.S. sales are Jeep-derived this year, up from 27% in 2013. Jeep was the company’s top-selling brand every month this year except for February and March.

Together, the Jeep brand and Dodge’s Durango and Journey generated 772,504 SUV/crossover sales through the end of November 2014. That’s well ahead of Ford/Lincoln’s 681,670; well back of GM’s 896,371.

As for specific models, six specific SUV/crossover nameplates outsell the leading Jeep. Eight different utilities, including two Jeeps, outsell the Cherokee. For every Cherokee sold this year, Honda sells 1.9 CR-Vs. Keep in mind, however, that the CR-V is yet to be challenged in Honda’s own showrooms by the HR-V. The Cherokee, Patriot, and Compass combined for 301,139 sales through the end of November, very nearly on par with the CR-V’s 302,650-unit total. Then again, when Honda begins selling HR-Vs, Jeep will be marketing Renegades, as well.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • Tjh8402 Tjh8402 on Dec 08, 2014

    Just got to drive the first Cherokee I have seen through our rental fleets. it was a 2.4L Latitude and I was impressed...and I'm someone who hates crossovers. I'd still never buy it myself mind you, but I can see how it would sell well. The interior was well made, everything was user friendly, I never would've guessed there was anything special about the transmission, the engine was unobtrusive and gutsy and the handling was surprisingly good for a fwd crossover. I drove a loaded GMC Terrain right after and the contrast was stark.

  • Bryanska Bryanska on Dec 09, 2014

    One more item to consider: I am smitten with the 200, but often need to get a little dirty doing home improvements. It's saying something that I'm considering the Cherokee as the 200 on stilts, in many ways. Not just the fact it's on the same platform, but that the Cherokee has the same options available. Kinda telling.

  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉
  • Kcflyer What Toyota needs is a true full size body on frame suv to compete with the Expedition and Suburban and their badge engineered brethren. The new sequoia and LX are too compromised in capacity by their off road capabilities that most buyers will never use.