Cain's Segments: Full-Size Trucks In November 2014 – GM Twins Outsell F-Series Again
Full-size pickup trucks generated 13.1% of all U.S. new vehicle sales in November 2014, up from 12.5% in November 2013 thanks to a 10% volume gain.
That 10% segment-wide increase occurred despite a 10% decrease from America’s best-selling vehicle line, the Ford F-Series. New F-150s are arriving at dealers now, but overall F-Series volume will be volatile for a few months as the aluminum F-150 takes over from the outgoing model.
The F-Series’ share of the full-size category slid from 42.2% in November 2013 to 34.6% last month.
GM and Chrysler Group’s Ram more than picked up the slack, while the Toyota Tundra and Nissan Titan stumbled. Chevrolet’s Silverado soared to its highest November total since 2006. GMC Sierra sales climbed to the highest November level ever. The same best-ever label can be applied to Ram’s November.TruckNovember2014November2013%Change11 mos.201411 mos.2013%ChangeFord F-Series 59,04965,501-9.9%679,496688,810-1.4%Chevrolet Silverado 42,79934,38624.5%471,918437,8217.8%Ram P/U 35,86529,63521.0%395,567322,26822.7%GMC Sierra22,54414,36257.0%188,397166,53513.1%Toyota Tundra 9,58010,010-4.3%107,974101,7446.1%Nissan Titan 9721,180-17.6%11,65814,407-19.1%—— —————Total170,809155,07410.1%1,855,0101,731,5857.1%
GMC has already sold more Sierras through the first eleven months of 2014 than in all of 2013, or any year going back to 2007, for that matter.
With 395,567 sales through the end of November, the Ram pickup range has already exceeded the year-end totals it achieved in any of the preceding eight years. 2014 should end as the Ram’s best year since 2004, if not 2003.TruckNovember2014ShareNovember2013Share11 mos. 2014 Share11 mos. 2013ShareFord F-Series34.6%42.2%36.6%39.8%Chevrolet Silverado/GMC Sierra38.3%31.4%35.6%34.9%Ram P/U21.0%19.1%21.3%18.6%Toyota Tundra5.6%6.5%5.8%5.9%Nissan Titan0.6%0.8%0.6%0.8%—————Full-Size Share Of Total Pickup Truck Market88.1%88.4%89.1%87.7%Full-Size Pickup Share Of Total Industry 13.1%12.5%12.3%12.2%
November also marked the fourth consecutive month in which the full-size GM twins outsold the F-Series. Undoubtedly, it helps to be at different life stages, but GM still needed to make a conscious effort to take advantage of a unique opportunity to cash in on some available volume. (Or, with incentives assisting, is it time to cash out?)
Through the first eleven months of 2014, Ford has sold 679,496 pickup trucks. Pickup sales at General Motors totalled 665,961 units over the same time period, including 3966 Colorados, 1537 Canyons, 90 Avalanches, and 53 Escalade EXTs.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
More by Timothy Cain
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Analoggrotto Where is this now? Dead. The Kia Soul rules this segment as Kia rules every segment, and Genesis above it rules the luxury realm.
- Oberkanone Nope. $8 grand for $120k miles economy hatchback is too much. Over 10 years old. Condition does not change the result.
- Master Baiter ____________ doesn't want electric _____________.
- MaintenanceCosts Too bad it's not a Sport; the styling on those is a bit nicer. There's a first-gen Fit Sport with some subtle mods (lowering, perfectly chosen wheels, tint) that used to live in my neighborhood and it may be the best-looking subcompact I've ever seen.
- Oberkanone BMW, Ford, Honda, and Volkswagen have different fleet emissions rules than Stellantis and other manufacturers. This is unfair trade practice and California is the leader of this criminal conspiracy. Unified emissions regulations are needed. Disjointed patchwork of CARB and Federal emissions states results in harm to our economy inefficient manufacturing. CARB emissions regulations violate the Commerce Clause by engaging in extraterritorial regulation.