November 2014: The Worst Sales Month For The Chevrolet SS Ever
November 2014 U.S. sales of the Chevrolet SS fell to the lowest full-month total in the model’s 13-month history with General Motors reporting just 105 units.
SS volume peaked at 350 units in March of this year. Last November, in the SS’s first full month, 178 were sold. Year-over-year, SS sales slid 41% twelve months later.
We knew the SS would be a rare car as it’s basically a competitor for the lower-volume V8-engined versions of Chrysler Group’s two big cars, the Dodge Charger and Chrysler 300. (Sales for those cars aren’t reported by specific trim lines. Cars.com’s inventory shows 13,349 Chargers in stock at dealers now. 4711 of those Chargers are fitted with V8 engines. A smaller percentage of those V8 cars are SRT models.)
By the standards of rare cars, the SS is frighteningly exclusive. It was outsold in November by cars like the Honda CR-Z, Mercedes-Benz’s electric B-Class, Nissan Cube, Volvo S80, BMW i8, Nissan GT-R, Volkswagen e-Golf, and the Cadillac ELR.
Yes, even by the standards of rare GM products, the SS is dangerously approaching near nonexistence. The ELR has outsold the SS in three of the last four months; tying the Chevy with 111 sales in September. Speaking of the SS nomenclature, the SSR convertible/truck/thing, in its best years, generated 9648, 8107, and 3803 sales. Chevrolet will struggle to top 2500 sales with the SS in 2014.
Nevertheless, this isn’t just a failure by General Motors to keep the (admittedly tepid) enthusiasm alive after a first half in which 1662 SSs were sold. It’s also a sign that American car buyers may have moved on.
Surely this $45,000 sedan could have performed better in a different time, in an era when $50,000 didn’t buy a Porsche SUV, when $33,000 didn’t buy a Mustang with more horsepower, when the 38,433 buyers who wanted a rear-wheel-drive Holden sedan hadn’t already bought their Pontiac G8. Surely it would have. Probably. Maybe. Perhaps?
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
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