Chart Of The Day: U.S. Auto Market Share – November 2014

Timothy Cain
by Timothy Cain
chart of the day u s auto market share november 2014

Compared with the previous month, November 2014 saw smaller automakers pick up market share at the expense of America’s largest automobile manufacturers. General Motors and Ford Motor Company combined to lose nearly a full percentage point in November even as the Volkswagen Group, Subaru, and Daimler AG combined to equal that in terms of gains.

Year-over-year, Volkswagen brand sales have now increased in two consecutive months, a distinct turnaround after 18 consecutive months of decline. Of course, sales at the VW brand are really up (+3% YOY) because they were down. Compared with November 2012, sales last month were off 14%. Volkswagen was America’s 14th-best-selling auto brand in November 2014, up from 15th in November 2013 but down from ninth in November 2012. 2.4% of the new vehicles sold in the United States in November of this year were Volkswagen products. Audi chimed in with another 1.3%, up from 1.1% a year earlier.

Long-term gains in 2014 don’t belong to Volkswagen of America, of course, nor do large sales volumes. On the other hand, FCA’s wide-ranging family of brands – Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram – have produced 12.7% of America’s new vehicle sales during the first eleven months of 2014, up from 11.6% during the equivalent period one year ago. Alfa sold their first 24 4Cs in November; Maserati sold 11,531 cars between January and November of this year. This month’s chart reflects the input of those two brands, having in previous months only taken Chrysler, Dodge, Jeep, Ram, and Fiat into account.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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33 of 60 comments
  • Flybrian Flybrian on Dec 06, 2014

    I again have to wonder why VW continues to show up for this dance.

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    • Flybrian Flybrian on Dec 06, 2014

      @seth1065 Still no midsize crossover. Still no 3rd row people mover. Still no heritage-inspired VW Bus that they could milk for like a decade at least. But everyone's gee-gaw over some hot hatch seventeen people will purchase new. Oh, and the Phaeton is coming back to battle with the Equus and K900 to see who can take the sales crown away from whatever out of production orphan models are lingering around from other manufacturers.

  • J.Emerson J.Emerson on Dec 06, 2014

    My frame of reference is Ohio in the mid-2000s, but I remember when every major urban area had at least 2 Mitsubishi dealers. So did most medium-sized towns, and every megadealer group had one too. I haven't seen a Mitsubishi dealer, in person, for at least 3 years.

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    • StaysCrunchy StaysCrunchy on Dec 06, 2014

      @SCE to AUX Their reviews seem to differ greatly depending on which side of the pond you're on too I noticed. Most people see the Mirage for what it is (even if the Americans are far less charitable about it when choosing their words) but the Outlander Sport/RVR/ASX actually gets some fair-to-high praise everywhere Old Glory doesn't fly. I guess Americans have a different set of standards and/or require their vehicles to serve a different purpose than folks in Europe, Asia, etc. Not taking sides or saying one's right or wrong, it's just interesting.

  • Anti121hero Anti121hero on Dec 06, 2014

    The percentage of new mazdas and subarus I see in relation to this chart in cny is highly disproportionate

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    • Highdesertcat Highdesertcat on Dec 07, 2014

      vwgolf420, I'll have to remember that, if I ever get back to Birmingham again. The last time I was there I stayed at the Sheraton and walked all over the adjacent Convention Center and also the UAB campus, enjoyed some fine southern food, and the next time I may even get to enjoy some Portlandia vibe. Good deal!

  • Sector 5 Sector 5 on Dec 06, 2014

    I would say the US economy is on a steady rise. Alfa is the only returning euro brand poised to make advantage. PSA could arrive too late.

    • Highdesertcat Highdesertcat on Dec 06, 2014

      I agree. The US economy is indeed poised for a meteoric rise, but only for the next two years, so far. These are the good old days, the best time to buy a new house, a new car if you can afford it. No guarantees after the election of Nov 2016. Who knows what that future holds in store?