Chart Of The Day: U.S. Auto Market Share – November 2014
Compared with the previous month, November 2014 saw smaller automakers pick up market share at the expense of America’s largest automobile manufacturers. General Motors and Ford Motor Company combined to lose nearly a full percentage point in November even as the Volkswagen Group, Subaru, and Daimler AG combined to equal that in terms of gains.
Year-over-year, Volkswagen brand sales have now increased in two consecutive months, a distinct turnaround after 18 consecutive months of decline. Of course, sales at the VW brand are really up (+3% YOY) because they were down. Compared with November 2012, sales last month were off 14%. Volkswagen was America’s 14th-best-selling auto brand in November 2014, up from 15th in November 2013 but down from ninth in November 2012. 2.4% of the new vehicles sold in the United States in November of this year were Volkswagen products. Audi chimed in with another 1.3%, up from 1.1% a year earlier.
Long-term gains in 2014 don’t belong to Volkswagen of America, of course, nor do large sales volumes. On the other hand, FCA’s wide-ranging family of brands – Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram – have produced 12.7% of America’s new vehicle sales during the first eleven months of 2014, up from 11.6% during the equivalent period one year ago. Alfa sold their first 24 4Cs in November; Maserati sold 11,531 cars between January and November of this year. This month’s chart reflects the input of those two brands, having in previous months only taken Chrysler, Dodge, Jeep, Ram, and Fiat into account.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
I again have to wonder why VW continues to show up for this dance.
My frame of reference is Ohio in the mid-2000s, but I remember when every major urban area had at least 2 Mitsubishi dealers. So did most medium-sized towns, and every megadealer group had one too. I haven't seen a Mitsubishi dealer, in person, for at least 3 years.
The percentage of new mazdas and subarus I see in relation to this chart in cny is highly disproportionate
I would say the US economy is on a steady rise. Alfa is the only returning euro brand poised to make advantage. PSA could arrive too late.