Chart Of The Day: U.S. Auto Market Share - September 2014

Timothy Cain
by Timothy Cain

Auto sales in the United States rose 9.4% compared with September 2013 to 1.245M in September 2014. Pickup trucks climbed above 190,000 units for the third consecutive month. The Honda Accord unseated the Toyota Camry for the second time in two months. Chrysler Group used pickup trucks, minivans, and Jeep to generate 68% of the company’s volume as their car sales slid 7%.

Chrysler Group’s market share increased to a Toyota-beating 13.6% from 12.6% a year ago and 12.5% in August of this year. GM’s market share grew to 17.9% from 16.4% in September 2013 as Silverado volume shot up by more than 50%. Ford Motor Company, on the other hand, suffered a decline in market share, falling from 16.2% in September of last year and 15.5% in August of this year to 14.4% in September 2014.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • TW5 TW5 on Oct 04, 2014

    Thanks for you blog, Tim. Does anyone know what's going on with the Subaru XV? It was fully rolled-out by this time last year, but sales increased 60% compared to September 2013. Incentives? or are people seeing them on the roads? 2014 Forester traffic is driving XV sales?

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    • Djsyndrome Djsyndrome on Oct 04, 2014

      Production was still constrained last year. XVs are everywhere here in the PNW; seem to be at least 2:1 vs. the 4th gen Impreza, which had a year head start. (except for the Hybrid. Have yet to see one on the road, but plenty on dealer lots)

  • Romismak Romismak on Oct 04, 2014

    For those wondering about Chrysler being No.3 - yes they are this month, but it´s only 1st time since i think mid 2011 or fall 2011 months, when Toyota was limited with production after Tsunami-earthquake, so don´t make statements like BIG 3 again and so..., because Chrysler most likely won´t in October, November or December do it again- just looked at numbers from 2013 October, November and December and Toyota was clearly bigger than Chrysler - clearly i mean such difference that even Chrysler growing 20% again in next months and Toyota in single digits growht and Toyota will be ahead - that´s best possible sceneario for Chrysler if they will grow just 10-12% no chance even getting close to Toyota, so Toyota will be most likely No.3 in remaining months - if not No.2 ahead of Ford how they did it in August and July, but Ford. So Chrysler won´t be No.3 anytime soon but they are by far best from biggest automakers, outperforming market and other top competitors each month for what 2-3 years? like that streak of 44 or how many months? they are doing great job, but No.3 position is still far far away for them i think Toyota is closer to surpass Ford again as No.2 as Chrysler is surpassing Toyota as No.3 - i mean in annual sales like 2015-2016 total sales

    • Wmba Wmba on Oct 04, 2014

      Whew! Glad you got that off your chest.

  • Whatnext Whatnext on Oct 04, 2014

    Pick up trucks are merely this decades equivalent of the SUV in the Nineties: a vehicle too big for much of the buyers' true needs. Americans just can't seem to break the habit of driving too much vehicle. For every one construction worker who truly needs a pickup there are five posers.

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    • Lie2me Lie2me on Oct 05, 2014

      @Lie2me The problem is who decides who's too stupid to think for themselves

  • Akear Akear on Oct 05, 2014

    Without saturn and pontaic I don't see how GM can maintain even 18% of the market.