Chart Of The Day: U.S. Auto Market Share – October 2014

Timothy Cain
by Timothy Cain

One month after the Chrysler Group outsold Toyota USA and grabbed 13.6% of the U.S. auto market, Toyota, Lexus, and Scion (14.1%) combined to outsell Chrysler, Dodge, Fiat, Jeep, and Ram (13.3%) by 10,000 units in October 2014.

As is the norm, this month’s chart shows something of a Big Four, or an Expanded Big Seven. GM, Ford, Toyota, and Chrysler generated six out of every ten U.S. auto sales in October. Throw in Honda, Nissan, and Hyundai-Kia, and there’s only around 15% of all auto sales left over for the Volkswagen Group, BMW, Daimler, Subaru, Mazda, and a handful of truly niche auto brands.

Compared with October of last year, Nissan’s market share (Infiniti included) grew from 7.5% to 8.0%. The Chrysler Group’s year-over-year market share growth meant a surge from 11.6% in October 2013 to last month’s 13.3% as they managed to sell 30,000 more vehicles in October 2014 than in October 2013.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • Olddavid Olddavid on Nov 08, 2014

    I cannot understand the VW Group. They have misunderstood the North American market for 40 years. Since the halcyon years of the Beetle, their market share projections all seem unmet. I am not their target or their demographic, but if my 20 year old son is any marker, they mis-fire with him, too. A drivers car image. German heritage. Constant innovation. All are checks for the line, yet something gets lost in translation. If someone came along with the answer and rapid results, a long term seven figure deal would materialize. Maybe eight or even nine. With this incentive, why the revolving door with no solution?

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    • Romismak Romismak on Nov 08, 2014

      Their only problem is main VW brand, other brands are doing fine or great. Problem is that they want to present VW as ,,german,, brand as something better, but in other countries Europe, China, even neighboring Mexico VW is mainstream volume brand in all segments, so they need more models, more segment in NA to grow in volume, VW brand should be 2x as big i think as it is, but they need to decide what they want. But so many years wasted it´s really shocking that as mighty automaker with succes in every part of the world can´t solve their US operations

  • Flybrian Flybrian on Nov 08, 2014

    Why does VW keep coming to this party? They're never going to get laid and even its old loser buddies like Subaru have hooked up by now and stopped sitting sullen, despondent at a darkened corner table clad in a V-Tex jacket mumbling to itself about how no one 'gets them..' EDIT: I just realized 'VW Group' must also include Audi and Porsche. Good God...

  • Big Al from Oz Big Al from Oz on Nov 08, 2014

    Again, anguish, more comments that aren't working.

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    • Zykotec Zykotec on Nov 09, 2014

      @highdesertcat If what he says is correct (and it seems it is) , you just have to avoid the words (replce i for *) s*ide, ins*de, outs*de, cns*dering etc. (or a total of 434 english words according to '' including curbs*de, and s*deburns) It's amazing any comment manage to come through at all...

  • Big Al from Oz Big Al from Oz on Nov 08, 2014

    Can someone at TTAC explain why I can only submit roughly 1 in 3 or 4 comments???? Please. The silence and "we are fixing it" approach isn't working. What do I need to do to be able to submit a comment!!!!!!!!!!!!!! Provide some guidance. Really, it's getting quite frustrating.

    • Highdesertcat Highdesertcat on Nov 08, 2014

      Lost more comments to the ttac server-void than I was able to post, sometimes one-liners without the verboten letter combos. I get a mental pictured of some really frazzled people in ttac Systems Administration trying to manage the ever increasing lost comments. Don't have these problems posting on kickin' tires, putc, any of the money boards, any of the real estate/broker boards,,, WSJ, or Toyota owner support, sites I visit daily. Gotta be unique to wordpress.