Chart Of The Day: U.S. Auto Market Share – October 2014

by Timothy Cain

Published: November 8th, 2014

chart of the day u s auto market share october 2014

One month after the Chrysler Group outsold Toyota USA and grabbed 13.6% of the U.S. auto market, Toyota, Lexus, and Scion (14.1%) combined to outsell Chrysler, Dodge, Fiat, Jeep, and Ram (13.3%) by 10,000 units in October 2014.

As is the norm, this month’s chart shows something of a Big Four, or an Expanded Big Seven. GM, Ford, Toyota, and Chrysler generated six out of every ten U.S. auto sales in October. Throw in Honda, Nissan, and Hyundai-Kia, and there’s only around 15% of all auto sales left over for the Volkswagen Group, BMW, Daimler, Subaru, Mazda, and a handful of truly niche auto brands.

Compared with October of last year, Nissan’s market share (Infiniti included) grew from 7.5% to 8.0%. The Chrysler Group’s year-over-year market share growth meant a surge from 11.6% in October 2013 to last month’s 13.3% as they managed to sell 30,000 more vehicles in October 2014 than in October 2013.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

#AutoSales #ChartOfTheDay #MarketShare #October2014 #SalesCharts #U.S.AutoSales

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16 of 78 comments

Olddavid on Nov 08, 2014

I cannot understand the VW Group. They have misunderstood the North American market for 40 years. Since the halcyon years of the Beetle, their market share projections all seem unmet. I am not their target or their demographic, but if my 20 year old son is any marker, they mis-fire with him, too. A drivers car image. German heritage. Constant innovation. All are checks for the line, yet something gets lost in translation. If someone came along with the answer and rapid results, a long term seven figure deal would materialize. Maybe eight or even nine. With this incentive, why the revolving door with no solution?

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- CJinSD on Nov 08, 2014
  
  Because making cars well is hard work and would involve perfecting technologies instead of innovating new gimmicks.
  
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- Burgersandbeer on Nov 08, 2014
  
  Rapid results are not possible for VW. It's not just bad marketing; they have no product for North America. For starters, they have no full-size pickup. The top four in this chart all have credible full-size trucks. Without that, they are capped around the 8-9% that Honda and Nissan are stuck at. Yes, Nissan has the Titan, but I doubt its sales are meaningful even compared to the Tundra, never mind Detroit's trucks. The lineup that VW does have is mostly ancient and overpriced. Tiguan, Toureg, Eos, CC? The Beatle is a niche car. The Passat and Jetta are probably competitive enough in their class, but the competition is stiff. VW needs to offer something really special in those segments to overcome their poor dealer network and reliability rep, and they don't. To me, the Golf/GTI is by far VW's best product. Unfortunately for VW, the US is allergic to hatchbacks with less than 5" of ground clearance. Then again, Mazda has fresh, competitive products in important segments; look where it got them. Maybe western markets are mature enough that it's simply too late to make meaningful differences in market share?
  
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- HerrKaLeun on Nov 08, 2014
  
  @burgersandbeer Your comparison to Mazda ignores the fact that Mazda sells even fewer cars in the US than VW. About 30K monthly for VW an 26K monthly for Mazda. So copying Mazda would sell even less.....
  
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- Burgersandbeer on Nov 08, 2014
  
  @HerrKaLeun I didn't ignore anything, that was my point. I guess I will use sarcasm tags next time.
  
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- Romismak on Nov 08, 2014
  
  Their only problem is main VW brand, other brands are doing fine or great. Problem is that they want to present VW as ,,german,, brand as something better, but in other countries Europe, China, even neighboring Mexico VW is mainstream volume brand in all segments, so they need more models, more segment in NA to grow in volume, VW brand should be 2x as big i think as it is, but they need to decide what they want. But so many years wasted it´s really shocking that as mighty automaker with succes in every part of the world can´t solve their US operations
  
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Flybrian on Nov 08, 2014

Why does VW keep coming to this party? They're never going to get laid and even its old loser buddies like Subaru have hooked up by now and stopped sitting sullen, despondent at a darkened corner table clad in a V-Tex jacket mumbling to itself about how no one 'gets them..' EDIT: I just realized 'VW Group' must also include Audi and Porsche. Good God...

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Big Al from Oz on Nov 08, 2014

Again, anguish, more comments that aren't working.

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- Petezeiss on Nov 08, 2014
  
  It's pretty clear by now that there is one single glitch you need to work around: don't use any word that includes the letter sequence S*D where *=I. So, write cons*der instead of putting in the "i". Lorenzo discovered it a couple of weeks ago and it has tested true since then. And God forgive me if you actually learn from this and can successfully comment again.
  
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- Big Al from Oz on Nov 08, 2014
  
  @petezeiss Thanks, petezeiss.
  
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- GiddyHitch on Nov 08, 2014
  
  @Big Al from Oz This exchange gave me the giggles.
  
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- Highdesertcat on Nov 08, 2014
  
  petezeiss, all you wrote is probably true, but I have lost comments for different reasons than you mentioned, none of them profanity or dollar figures. In some cases, my comments are marked as spam when I try to edit them using my Win8.1 PC using either Opera, Firefox or IE11. But other comments disappear for none of the reasons stated and that happens mostly when I use an iPad or iPad Air using Safari running on iOS 8.1.
  
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- Zykotec on Nov 09, 2014
  
  @petezeiss Cons*dering edit: Wow, that explains so much
  
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- Zykotec on Nov 09, 2014
  
  @highdesertcat If what he says is correct (and it seems it is) , you just have to avoid the words (replce i for *) s*ide, ins*de, outs*de, cns*dering etc. (or a total of 434 english words according to 'scrabbelfinder.com' including curbs*de, and s*deburns) It's amazing any comment manage to come through at all...
  
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Big Al from Oz on Nov 08, 2014

Can someone at TTAC explain why I can only submit roughly 1 in 3 or 4 comments???? Please. The silence and "we are fixing it" approach isn't working. What do I need to do to be able to submit a comment!!!!!!!!!!!!!! Provide some guidance. Really, it's getting quite frustrating.

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- Highdesertcat on Nov 08, 2014
  
  Lost more comments to the ttac server-void than I was able to post, sometimes one-liners without the verboten letter combos. I get a mental pictured of some really frazzled people in ttac Systems Administration trying to manage the ever increasing lost comments. Don't have these problems posting on kickin' tires, putc, any of the money boards, any of the real estate/broker boards, amazon.com, newegg.com, WSJ, Jeep.com or Toyota owner support, sites I visit daily. Gotta be unique to wordpress.
  
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