By on January 10, 2015

2014 u.s. auto market share chartCompared with the prior year, the Ford Motor Company lost one full percentage point of market share in the United States in 2014. While preparing to replace their F-150, Ford/Lincoln market share fell from 15.9% to 14.9% as F-Series sales predictably stalled in an expanding market and as Ford brand car sales slid 4%.

Poised to pickup Ford’s share was Fiat Chrysler Automobiles. The company’s Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram brands boosted FCA’s U.S. market share from 11.6% in 2013 to 12.7% in 2014. Maserati, Jeep, and Ram were America’s fastest-growing auto brands. 

U.S. auto market share chart December 2014Year-over-year, General Motors, Toyota, and the Korean duo saw little change. American Honda lost half a percentage point; Nissan gained nearly that much. What the Volkswagen Group lost – thanks to the VW brand itself – the Subaru brand picked up.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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33 Comments on “Charts Of The Day: U.S. Auto Market Share In December And 2014...”

  • avatar
    jim brewer

    OK retooling for the truck. What is the excuse for the Ford cars?

    I’m not one to ooh and aah over the quality of the plastic in a car, but Chrysler is just way ahead of them on that. The interior of a base edge is just appalling.

    • 0 avatar

      The Edge is in the process of being replaced.

      I would hope that Chrysler’s newest products beat the all-refreshed-for-2011-but-seriously-released-in-2006 Edge.

      EDIT: Speaking of cars, the fact that the Taurus is still doing so well is a damned indictment of everyone else in the Large Car game (except the Impala), even excluding ~10k police interceptor sales.

    • 0 avatar

      I’ve rented a lot of compact cars for work in the last year and the interior of the Focus is by far the worst. Maybe Ford puts in better materials for the Titanium but the Focus overall was a big let down.

      I was surprised to like even the Sentra and Corolla over it. Maybe that is why their car sales declined (despite Mustang sales being up).

      • 0 avatar
        Big Al from Oz

        I have to agree with you regarding the Focus.

        My mother has a 2013 Michigan made Focus and the interior is something I would have expected from an Indian or Chinese vehicle.

        The quality of the interior plastics is horrid. The panel fit seems to be okay, but our Thai built Focuses have a far better interior and panel fit.

        Another downer is the secondary areas, more attention is required here as well.

        Mechanically so far it seems to be quite good.

        Ford (US) needs a little more attention to detail.

  • avatar

    Chrysler lost the #2 spot to Ford in the 1950’s.

    It would be nice to see it there again, especially if its invigorated pickup efforts mean real competition, i.e., lower prices in the the pickup market. That would greatly benefit customers of all brands.

    • 0 avatar

      I’m grateful that people are willing to pay $60,000 for a pickup – how else could Ford sell cars for under $20,000?

    • 0 avatar

      @thornmark – Ram is targeting SUV buyers with their 1/4 ton trucks. The crewcab trucks have poor cargo ratings compared to the competition. Most of the Ram 1500’s I see aren’t carrying anything or have tonneau covers.
      Makes me wonder why someone would want a pickup just to haul snow all winter long and air in the summer.

      • 0 avatar

        “Over the last five years, Ram not only completely changed its identity, creating entirely new Ram Truck and Ram Commercial brands, but it has revamped its entire half-ton and heavy-duty lineup. Add to that the introduction of a few completely new products like the Ram ProMaster and 4500 and 5500 chassis cabs, and you begin to see why this is the fastest growing pickup truck manufacturer in the U.S.”

        • 0 avatar

          @thornmark –

          Ram 1500 trucks target SUV buyers. A good strategy since profits are higher.
          I have yet to see a fleet use Ram 1500 trucks. That fact had to do more with capacity.

          Ram ProMaster – completely new? In North America yes but they are rebadged Fiat vans.

          4500 and 5500 chassis cabs – I don’t see many and in my part of the world trucks in that class are the backbone of heavy industry service fleets.

  • avatar

    Again – the mere realization that Volkswagen GROUP includes Audi, Bentley, Porsche et al and barely outsells Subaru is shocking.

  • avatar

    So how long can FCA continue to gain almost a full percent a year? They are within spitting distance of Ford and Toyota.

    • 0 avatar

      And they still have momentum! 12.9 percent of the market in December vs 12.7 for the full year average.

      Considering that FCA has the Fiat 500X, Jeep Renegade, Chrysler Town & Country, and Maserati Levante, coming out I expect their rally to continue through 2015. With gas prices at rock bottom prices, and FCA’s strength in Jeep and Ram, its going to be a good year at Auburn Hills.

      I would not be surprised to see FCA’s 2015 market share in the 13.5-13.9 range.

  • avatar

    Cars are like religious and political views I suppose. I can’t fathom who is buying all of those GM vehicles. The rest I get and understand.

  • avatar

    I continue to find Mazda’s struggles amazing. Their cars certainly aren’t perfect, but they are very good. Yet somehow they have half of VW’s market share for the year? Half of Subaru’s for Dec ’14?

    • 0 avatar
      jim brewer

      Good old fashioned market power counts for a lot. GM got away with things for years and arguably still do, based in part on their size and market penetration. I could say the same for vw.

      There is one Mazda store in town. The dealer has other brands. They don’t have a particularly good reputation.

    • 0 avatar

      Mazda provides the best example I know of how wrong anecdotal evidence can be. I see them constantly and everywhere yet they have only a 1.8% share?

      I hugely value Tim Cain’s contributions both here and at GCBC.

      • 0 avatar

        I know, right? Mazdas seem to be everywhere, but the facts say different. Maybe because they’ve been around so long it’s just a cumulative effect

        • 0 avatar

          They probably employ people to drive Mazdas around alot to add to the background noise.

          And for what its worth, any car (except the Miata) that Jalopnik blows the crotch out of its collective pants for is destined to fail – FRS/BRZ, Mazda3, et cetra.

          • 0 avatar

            Well, kind of, the area where I work has a huge Mazda/Nissan dealer right there, the only one within a 30 mile radius. So, I guess you can say it’s “ground zero” for anything Mazda

        • 0 avatar

          Could be, especially as I have no idea as to the vintage of most I see.

          Then, too, I still see a fair number of Saturn Vues, including a mint looking dark red one today. Always really liked those.

          • 0 avatar

            It’s easy with Mazda, the bigger the smiley face the newer it is

          • 0 avatar

            Ha! I’ll remember that. And isn’t this the site where people call them Snoopy cars? I guess I never really got that.

          • 0 avatar
            Big Al from Oz

            Your larger smile may work with Mazda cars.

            But the BT-50 has one of the ugliest melons in the motoring industry. Sort of like comparing a smiley face to the Joker on Batman.

            Surprisingly it does grow on you, especially when you put a bull bar and driving lights to hide everything.

            Unmasked, butt fugly BT-50;


            Burqa’d BT-50; extremely similar to mine (mine’s silver), even the rims, mine has 2″ of lift;


      • 0 avatar

        I can’t speak for the US market, but in Canada the Mazda3 was neck-and-neck with Civic a couple of years ago for the best selling car crown. These days, the Civic is still #1, but the Elantra is the challenger.

        Which would account for seeing a lot of Mazdas on the road, even if new ones aren’t selling well.

        The last time we looked at new cars (late 2013), the Mazda offerings had significantly less power than what was available from the competition. I don’t know how much (if at all) this impacts their market performance, but it successfully deterred us.

  • avatar
    Big Al from Oz

    I do see Ford slipping even further.

    The biggest thorn in the Ford’s s!de will be the 2015 F-150.

    There will be plenty of interest and excitement as is already the case.

    But this has to be transferred into sales. The 2015 F-150 has a large unknown quantity. This has been a huge gamble on Ford’s part.

    The new F-150 will be up against some new and exciting and not exciting competition.

    If Ford needs to throw cons!derable cash on the hoods of the 2015 to move them, then I also see a double whammy in Ford’s finances.

    The vehicle will be the most expensive pickup to manufacture. The other pickup manufacturers will be able to match and “out rebate” Ford.

    The next couple of years could possibly see Ford drop into 4th position overall with a lot less profit. That’s my prediction.

    • 0 avatar

      The 2015 F150 hasn’t been in production that long to make claims of “large unknown quantities”. Dearborn truck just came back up after being off for almost 2 weeks for Christmas, and Kansas City isn’t even online yet.

  • avatar

    @Big Al – “The new F-150 will be up against some new and exciting and not exciting competition.”



    The only “exciting” truck looming on the horizon in the 1/2 ton ranks is Cummins 5.0 powered Titan and the Raptor but that’s a Ford.

    The Colorado/Canyon twins fit the exciting category but NOT the competition for full sized category since 90% of the truck buying public prefer full sized trucks.

    I doubt that they will even be much competition for Toyota since Toyota buyers are extremely loyal.

    The Colorado Crewcab 4×4 with 1,500 lb. capacity with the upcoming baby Duramax IS exciting. It is nice to know that there will be a small diesel on the market powering a truck that can actually be used as a truck.

    The Ram 1500 is scheduled for a refresh in 2017 and not rumoured to get a complete makeover until 2020/2021.

    GM – I’m betting at least 5 years for them since they are new.

    Toyota Tundra at the current rate of development is a lost cause.

  • avatar
    Big Al from Oz

    You will have the up and coming Frontier. It will have a coil sprung rear end the ISF 2.8 ISF Cummins in what appears to be a very tidy package. From what I’ve read so far in reviews the Frontier is the “ducks gut” for midsizers.

    Looking at how good the Amarok is and to have another move up is quite good.

    As for competition. I do think these newer midsizers will take some sales away from the V6 (non-turbo) sales.

    Even the performance of the V6 Colorado wouldn’t be that far behind the 2.7 EcoBoost F-150.

    Even the new Taco will be a better vehicle. I don’t think all was mentioned concerning the new Taco. I really don’t believe Toyota would use the “old” platform cons!dering the competition it will now face.

    As I’ve stated it wouldn’t surprise me if it sits on the new Hilux Chassis/suspension. Engines will change in the Taco as well. If it also comes with the 2.8 ISF that will make it quite a good vehicle.

    Toyota might have kept the current body as it is an easily identifiable and saleable look. It speaks Toyota.

    Engine choice and refinement will be the key to the success of future pickups not just in the US but globally.

    • 0 avatar

      @Big Al from Oz – I won’t mention poultry because we both know the outcome of that ;) LOL. Unfortunately the small truck segment has stagnated for multiple reasons. Toyota and Nissan have global experience to use and come from a small truck background. Small trucks are their roots so it makes sense for them to continue on in that segment. Unlike Ford, GM, or Ram they make all of their money on big trucks and margins are to close for at least Ford and Ram to bother. The Amarok would be a good offering but VW has never been able to figure out the USA market.

  • avatar

    When I look at Honda and their product mix, the fact they generally don’t put cash on the hood, their rough year from a safety/regulatory news stand point, and how they aren’t highly segmented, their slice of marketshare is impressive.

  • avatar

    Pie Charts do f all for me, craning trying to read the wording on a sliver or like here trying to match colors to a legend. I’m retired now, but as an engineering manager, I banned the silly things shortly after Lotus came out.

    A nice bar graph or table is what’s needed for this info. Otherwise fluff.

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