Charts Of The Day: U.S. Auto Market Share In December And 2014

Timothy Cain
by Timothy Cain

Compared with the prior year, the Ford Motor Company lost one full percentage point of market share in the United States in 2014. While preparing to replace their F-150, Ford/Lincoln market share fell from 15.9% to 14.9% as F-Series sales predictably stalled in an expanding market and as Ford brand car sales slid 4%.

Poised to pickup Ford’s share was Fiat Chrysler Automobiles. The company’s Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram brands boosted FCA’s U.S. market share from 11.6% in 2013 to 12.7% in 2014. Maserati, Jeep, and Ram were America’s fastest-growing auto brands.

Year-over-year, General Motors, Toyota, and the Korean duo saw little change. American Honda lost half a percentage point; Nissan gained nearly that much. What the Volkswagen Group lost – thanks to the VW brand itself – the Subaru brand picked up.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • APaGttH APaGttH on Jan 11, 2015

    When I look at Honda and their product mix, the fact they generally don't put cash on the hood, their rough year from a safety/regulatory news stand point, and how they aren't highly segmented, their slice of marketshare is impressive.

  • Wmba Wmba on Jan 11, 2015

    Pie Charts do f all for me, craning trying to read the wording on a sliver or like here trying to match colors to a legend. I'm retired now, but as an engineering manager, I banned the silly things shortly after Lotus came out. A nice bar graph or table is what's needed for this info. Otherwise fluff.

  • Ajla Nice car.
  • Kwik_Shift_Pro4X Not at all.
  • Verbal Here's a little tale about long-term Tesla ownership.In 2017 my buddy bought a three year-old Model S for $68k, which was the going rate at the time. He kept it garaged and treated it with kid gloves. It looked and ran virtually like new. The only problem he ever had with it was some kind of recurring issue with the driver's door handle. He never had to replace the brakes.A couple months ago, at ten years of age, the original battery finally bricked. Tesla quoted him $17k to do a battery replacement. But! If he replaced the battery, they would give him $11k in trade on a new Tesla!!! You don't have to be a math genius to see that those are crooked numbers.Using aftermarket parts is a non starter. Rebuilt batteries can be sketch. And the cap that goes on the battery is a Tesla-only part.Most people don't have $17k burning a hole in their pocket for a car repair. What are you going to do? Ask your credit union for a $17k loan to put a new battery in your ten year-old car? Good luck with that.A local auto recycler quoted him $1000. The recycler said that if he replaced the battery, the car would have a resale value in the low $20k's. That wouldn't give him enough headroom to make it worth his while. He said there are 150,000 dead Teslas in the national inventory (don't know where he gets this figure). And there's no demand for used Tesla parts, since most Tesla owners seem to treat their cars well. So Teslas with dead batteries have marginal scrap value.Thus, my friend's Tesla, with 80k miles on the clock and in excellent condition, with a dead battery, was scrapped. During his ownership, the car depreciated by around $800 a month.He saved a lot of money by not paying for gas, oil changes, tune ups, and consumables. But in the end, all those saving were erased by huge depreciation.Welcome to long term Tesla ownership, folks.(Cue the wailing and rending of garments from the Tesla fanboyz.)
  • Aja8888 My BIL had one of these years ago. great car!
  • Wjtinfwb Job cuts and EV's... is that a winning strategy? You're locked in to substantial labor expense after the UAW agreement signed a few months ago. And EV's ain't exactly flying off the shelves en masse. Get the new Charger out already, it's been teased more than the Bronco and Supra were combined. Get a real Hybrid option out for the RAM trucks and big Jeeps that consumers will buy. Consider bringing back a Gen 3 Hemi with an aluminum block, direct injection and perhaps a Hybrid option to counter the Toyota debacle and get a jump on GM. Dump the Hornet and build Dodge a version of the Jeep Compass they can actually sell. A Dodge with Alfa bones isn't compelling to either brands fans. Fix the Durango's oil cooler problems to avoid alienating police departments nationwide. Do you want every cop in the US driving an Explorer? Freshen up the Pacifica and get Chrysler a cool sedan or wagon that can create a buzz like the 300 did more than a decade ago. And fix your dealers, they are by a large jackasses. Plenty of opportunity for improvement.
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