#LandRover

Jaguar Land Rover’s mysterious Road Rover name, now trademarked, has been the subject of speculation ever since the British automaker began tossing it around in internal communications. As the company prepares a slew of new or redesigned models based largely around a versatile new architecture, the name has cropped up again.

It seems “Road Rover” won’t appear on the flanks of the mystery vehicle, even if it is built.

The Discovery Sport serves as an entry point to the Land Rover lineup, retailing in the U.S. for $37,795 before delivery and offering a similarly sized, cheaper alternative to its Range Rover Evoque platform mate.

Two flavors of four-cylinder power is your only option in this model, but that might not be the case for long. Land Rover apparently has big changes in store for its lowest-rung model.

It might be just Land Rover looking to keep prospective or like-sounding names in the corporate fold, but a moniker rumored to herald a new Land Rover model line has shown up in a trademark application.

Spotted by Autocar, the “Road Rover” trademark is the best sign yet that the British utility vehicle maker is planning a range of vehicles that aren’t quite as ballsy and rugged as its other famous offerings. Previously, the name showed up only in internal communications.

Automotive spectacle is an important part of our driving heritage. As the car entered into the mainstream, daredevils climbed into the driver’s seat and began crashing them into things. Even automakers got in on the action. The Plymouth Motor Cooperation released a film in 1935 that consisted of some of the best vehicular marketing in history. Dubbed “ Trial by Torture,” the reel opens with a person being stabbed with hot pokers and progresses to stuntman Jimmie Lynch “torturing” a 1936 model to prove its mettle — which involves driving it through burning walls and intentionally rolling it over at high speeds. It’s amazing.

Lynch toured America with a troupe of stunt drivers, known as the Death Dodgers, who repeatedly wrecked, jumped, and rolled Chrysler products to entertain crowds until the 1950s. In an era that predated seat belts, it was pretty ballsy and undeniably awesome.

These days, the public can just log onto the internet to get their fix of automotive mayhem. But the spirit of showmanship persisted, even as safety improved. At this year’s Goodwood Festival of Speed, the big news involved Volkswagen setting a new record for electric vehicles. However, there was a another record broken that was more fun to watch and would have made the founding fathers of automotive stunts proud.

The year is 2000, and a whole bunch of people have just recovered from an unnecessary panic over how computers worldwide would tackle the date change from ’99 to ’00. Crisis averted, and with Nokia candy bar phone in pocket, they headed to dealerships to buy midsize luxury SUVs with their newfound Dot Com cash.

Which millennium-mobile gets the Buy?

Volvo wanted to bring the sometimes terrifying concept of an electric car out of the shadows and into the mainstream, so it promised fully electric versions of new models launched after 2019. These vehicles will supplement the brand’s hybrid and mild-hybrid offerings.

No longer will the electric car be a standalone model (or model line) with unfamiliar, oddball styling. Mercedes-Benz and BMW agree with this approach, to some degree. Others, like Volkswagen, do not.

Now, Jaguar Land Rover’s joined the fray. The British automaker just announced plans to boost investment by 26 percent over the next three years — an extra $18 billion — to create EV versions of its existing vehicles. That doesn’t mean you’ll get the clean, green vehicle of your dreams, though.

Jaguar Land Rover says it’s totally stoked at the idea of establishing a production facility in the United States, but claims Americans will probably need to buy a few more cars before that vision can become a reality. This might not be a problem, as U.S. buyers have been all about JLR lately. Group sales were the best in over fifteen years in 2016 and last year saw the company achieve a record high of 114,333 deliveries.

While the majority of those sales come from Land Rover, Jaguar has also seen impressive growth over the last three years. More North American sales are definitely coming, especially with Rover already looking to have one of its best years on record in just the first three months of 2018. So why won’t the manufacture pull the trigger and start laying the groundwork on a new factory?

The Buy/Drive/Burn series has been stuck in a time warp lately. After tackling domestic minivans from 1994 with luxury appointments, we moved on to 1997 and some nontraditional imported minivans.

Once again, we’re going to keep it in the ’90s and determine which of three imported, alternative semi-luxury SUVs should burn at the stake. Are you ready for gold badges and two-tone? Rhetorical question.

Jaguar Land Rover previously mentioned it was working on a two-door flagship sport utility vehicle for Range Rover — a model it promised would be the most expensive in the brand’s 70-year history. It certainly kept that promise. With a starting price of $295,000, the Range Rover SV Coupe fits the bill.

Ditching the “utility” portion of sport utility vehicle, the SV Coupe is all about style over substance. However, it is not the first two-door model offered by the company. Long after the Classic left the lineup, Range Rover built the Evoque Coupe until 2017. But that model was comparably pedestrian and didn’t come anywhere near the SV’s price tag. Nor did it boast the same level of hardware.

Range Rover has announced it will introduce a new flagship model called the SV Coupé. Now, before you allow your head to come apart like a meat-filled piñata at the thought of Range Rover building a car, recall that upscale automakers have all agreed that literally anything can be considered a coupe now. The new Range Rover should have about as much in common with traditional coupes as Chevrolet’s K5 Blazer.

Limited to no more than 999 examples, the model pays tribute to Land Rover’s original two-door Range Rover for the company’s 70th birthday. The automaker promises unparalleled refinement on the inside and and elegant styling outside. It’s a vehicle for those of discerning tastes and a flush bank account — definitely not for plebeian society.

The Brits get a bunch of good stuff to which Americans have no access. Yorkshire puddings. Grand Tour tapings. Walkers-branded potato chips from the makers of Lay’s. Okay, maybe the last one makes no difference.

Chalk up another win for the old country, though, as they’ll soon be able to hand over 150,000 of the finest British pounds in exchange for the most-powerful Land Rover Defender ever to roll out of the factory gates.

It’s odd that distinctly British popular music dried up around the time the last vestiges of British Leyland disappeared from the nation. Rover Group bit the dust at the turn of the century, with its associated nameplates finding new homes in unlikely places.

Perhaps we have cumbersome, money-losing car conglomerates to thank for New Wave and Britpop. Maybe the Spice Girls killed everything. Who knows.

Jaguar and Land Rover, having once shared the same BL umbrella, were already orphans by that time, ultimately finding each other again thanks to the temporary love of foster parent Ford. Now owned by India’s Tata Motors and nowhere near as financially dodgy, Jaguar Land Rover is on a product tear. It’s these new models you can thank for the automaker’s record sales year in 2017 — both globally and in the United States.

Don’t thank traditional sedans.

For 2019, Ford will debut a new Ranger (1982-2011), followed the next year by a new Bronco (1966-1996). While there have been some camouflaged Rangers seen running around, Ford is not showing anybody what the new Bronco will look like.

Since they’re leaving it up to our imaginations, do you think they’re going to ace the new Bronco, or drop a big deuce?

Arrogance (noun): the quality of being over-confident; synonyms: conceit, egotism, attitude of Range Rover Velar sales team.

That’s not trademark TTAC snark, either. Take it from Andy Goss, the company’s global sales operations director, who said its UK dealers were “probably a bit complacent” about the Velar and its chance for success.

Jaguar Land Rover has taken its first steps into the scariest part of autonomous development — real world testing.

As most automakers are already deep into R&D work on self-driving cars, luxury manufacturers like JLR cannot afford to be late to the party. In today’s world, premium automobiles are less about ride quality or cabin space and more about having the latest and greatest tech. A big, comfortable car isn’t hard to come by — they used to build them all the time. They also aren’t particularly expensive, especially if you shop on the used market.

However, a 2005 Lincoln Town Car in the driveway doesn’t scream “prestige” to the neighbors. But an autonomous Range Rover that parks itself in the garage while you get the mail is something else entirely. If you had a vehicle like that, the guy across the street would have difficulty even holding your now-powerful gaze — shamed by his own car’s clear inferiority. Imagine what kind of price you might pay to have that kind of mastery over another person. Now you can see why this technology is so important to JLR.