#LandRover

Here in Colorado, retired members of the Land Rover family are lined up in large numbers in every self-service wrecking yard. Range Rovers and Discoveries were (and are) extremely popular here, most likely as a form of rebellion against the Subaru Outback-driving hordes whose maintenance expenses (even with all the blown head gaskets and nuked center diffs) come to a boring 0.004% of the total per-vehicle annual cost of Range Rover ownership. I’ve been ignoring these trucks when I see them in junkyards, but today we’re going to look at a typical example, chosen at random.

Although Jaguar Land Rover has made tentative forays into building cars in India (such as building the Jaguar XF from CKD kits), the British luxury group, now owned by Tata, is apparently on the cusp of establishing full production in India.

Some things never change. Lying politicians, for example. And racist YouTube commenters. But also the JD Power Long-Term Vehicle Dependability Study, which was just released for 2013. Like always, Lexus and Lincoln were near the top, proving that old people can’t figure out in-car computer systems well enough to give them low ratings. Porsche was also near the top, proving that at least one German brand still has some idea what it’s doing.

The 2013 Range Rover may be sold out, but anyone ordering the base model or the HSE may regret getting their order in. The 5.0L naturally aspirated V8 will be replaced by the more efficient and nearly-as-powerful 3.0L supercharged V6.

Today, we’re going to talk rebadges. I know what you’re thinking: a TTAC post about rebadges. Here comes an assault on General Motors. You can almost hear the GM PR department groaning, except for the recently departed Joel Ewanick, who doesn’t have time to groan because he’s too busy putting out a garage fire. But I’m going to leave GM out of this. Mostly. Instead, I’m going to focus on some of the more obscure rebadges from the last few decades. They were all badly conceived. Most were poorly executed. And none of them should’ve happened.

It’s time to make a confession to the good folks at TTAC.

The mileage game is rigged.

How so? Well, approximately two-thirds of the vehicles that reach the 300k+ mark at an auction I attend will usually belong in one of four categories.

With the introduction of the new Range Rover already underway, next on the agenda is the smaller Range Rover Sport.

Halfway across the stream, there was a crunch and a GRRRRRRIND and my little Freelander came to a halt, steering wheel frozen in place by a log or a rut or the Kraken or something. Immediately I heard advice from both sides of the water. “Go forward! Harder!”

“No, wait! Backwards!”

“We’ll strap you up, hold on!”

“No time for that! You’ll stall the motor! Just DO SOMETHING!” The water in the passenger compartment was three inches high and rising. I was more than ten miles from the nearest trailhead in any direction and more than two hundred miles from home. The recovery would be long, difficult, and expensive. I chose to briefly slam the transmission into reverse and give the miniature V-6 a brief moment of full-throttle before selecting low gear and driving forward into whatever had stopped me before with twice the momentum I’d had previously. Thankfully, this time the obstacle gave way and moments later I was four-wheel-scrabbling for grip up the streambank. A narrow escape. Who’s stupid enough to take a unibody CUV hardcore off-roading? This guy.

Land Rover and Jeep are the original go-anywhere brands and the brands most resistant to losing sight of their hard-core mission. Unfortunately this focus can’t shelter them from the need to meet evermore stringent emissions and fuel economy standards. What’s an iconic sub-brand like Range Rover to do? Dress up a small cross over in high-fashion bling for the urban set. This presents today’s question: does the Evoque dilute the off-road brand or is it an extension into uncharted waters?

What percentage of new cars sold this year in the United States have European badges?

The Land Rover Defender commands fairly hefty prices on the used market, thanks to its brief tenure in our marketplace and its classic styling. But the revived Defender, set to debut in 2015, will not only come to America, but serve as the brand’s entry-level model.

Tata is looking at twinning a new aluminum smelter with a vehicle assembly plant that would build Land Rover products.

The all new fourth generation Range Rover is around the corner. I have already given you all the (available) details of the new Range Rover along with accurate renderings. Now for the reveal dates. Land Rover will unveil the new Range Rover to the media around the 6th of September. Around the 23rd of August, the company will reveal pictures and more details about the vehicle. These details will be revealed online. The new Range Rover will have its first public outing at the upcoming Paris Motor Show in the last week of September.

Once upon a time, Land Rover was a classic British marque and I counted myself proud to have taken delivery of not one (which is mere interest), not two (which is simple optimism), but four new Discoveries and Range Rovers in my twentysomething years.

Now, of course, the “Britishness” of LR is a marketing angle, designed to con the “punters” into parting with increasingly ridiculous amounts of cash for ever more nouveau-friendly vehicles such as the absurd Range Rover Sport HSE Luxury. To make that Britishness more palatable, Land Rover has “formalised” a relationship with the crazy people who used to make the Bowler Wildcat.